Traffic driver for suggesting stores

• US 9,529,919 B2
• Filed: 07/23/2014
• Issued: 12/27/2016
• Est. Priority Date: 03/29/2010
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Zhang, Xiaodi, Hang, Jun
• Primary Examiner(s): Chau, Dung K
• Application Number:
  US14/339,380
• Publication Number:
  US 20140337312A1
• Time in Patent Office: 888 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/242 Query formulation
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/3322 using system suggestions G06F16/3325 takes precedence
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system and method for providing a suggested store at or through which to purchase a product or service. When a user enters a query for a product or service into a user interface, the system may use the query as a search argument to search files to find one or more pictures illustrating information about a product or service represented by the query. The picture could illustrate where the queried product or service may be purchased. Auto-complete processes may also be used to process the query as it is being entered, to generate an auto-suggestion key word based on fewer than all the letters of the query, to use as a search argument for the search. Both the query and the auto-suggestion key word may be used as search arguments to find the relevant picture in a variety of search logic sequences to provide the picture to the user.

Claims

1. A system comprising one or more hardware processors configured to include:

a receiver configured to receive from a client machine letters of a user-generated key word that relates to a product or a service;

an auto-complete application configured to receive at least some of the letters of the user-generated key word and generate an auto-suggestion keyword in response to the receipt of fewer than all letters of the user-generated keyword;

a database that comprises a plurality of files that relate user-generated keywords and auto-suggestion keywords to names of stores that sell products or services to which the keywords relate; and

a search engine configured to search the plurality of files, by use of both the user-generated keyword and the auto-suggestion keyword as search arguments, to find a name of a store that sells the product or the service; and

a presentation module configured to present the results of the search to a user interface of the client machine, the search and the presentation comprising performance of a search of one of the plurality of files by use of the user-generated keyword and, responsive to the search by use of the user-generated keyword finding a name of a store that sells the product or the service, present the name of the store at the user interface of the client machine as selectable content and, responsive to the search by use of the user-generated keyword not finding a name of a store that sells the product or the service, performance of a search of the one of the plurality of files by use of the auto-suggestion keyword and, responsive to the search by use of the auto-suggestion keyword finding a name of a store that sells the product or the service, present the name of the store at the user interface of the client machine as selectable content.

2. The system of claim 1, wherein the search engine is further configured to find content comprising a plurality of different pictures of products in the plurality of files, to send the plurality of different pictures of products to the client machine as selectable pictures, and the search engine is further configured, responsive to a selection of one picture of the plurality of different pictures of products at the client machine, to find pictures of various aspects of the selected one picture and transmit the pictures of the various aspects to the client machine.

3. The system of claim 1, wherein the content comprises a plurality of different pictures of an image of a product and a name of a store that sells the product.

4. The system of claim 1, wherein the content comprises a plurality of different pictures of one of an identification of a store that sells products under a brand name and a link to an online page for the store, or an image of a product.

5. The system of claim 1, wherein each of the plurality of files is distinguished by an identifying number, the identifying numbers of the plurality of files ranging from lower numbers to higher numbers, and the search proceeds from files distinguished by lower identifying numbers to files distinguished by higher identifying numbers, or from files distinguished by higher identifying numbers to files distinguished by lower identifying numbers.

6. A method comprising:

receiving, from a client machine, letters of a user-generated key word that relates to a product or a service;

generating an auto-suggestion keyword in response to detecting fewer than all letters of the user-generated keyword;

searching a database that comprises a plurality of files that relate user-generated keywords and auto-suggestion keywords to names of stores that sell the products or the services to which the user-generated keywords and the auto-suggestion keywords relate, by one or more hardware processors, using both the user-generated keyword and the auto-suggestion keyword as search arguments, to find a name of a store that sells the product or the service, and displaying the results of the search at a user interface of the client machine as selectable content, the searching and the displaying comprising searching one of the plurality of files by using the auto-suggestion keyword and, responsive to the searching by using the auto-suggestion keyword finding a name of a store that sells the product or the service, displaying the name of the store at the user interface of the client machine as selectable content and, responsive to the searching by using the auto-suggestion keyword not finding a name of a store that sells the product or the service, searching the one of the plurality of files by using the user generated keyword and, responsive to the searching by using the user-generated keyword finding a name of a store that sells the product or the service, displaying the name of the store at the user interface of the client machine as selectable content.

7. The method of claim 6, wherein the content comprises a plurality of different pictures of products and transmitting the content comprises providing the plurality of different pictures to the client machine as selectable pictures, the method further comprising, responsive to a selection of one picture of the plurality of different pictures, finding pictures of various aspects of the selected one picture and transmitting the pictures of the various aspects to the client machine.

8. The method of claim 6, wherein the content comprises one of an identification of a store that sells products under a brand name and a link to an online page for the store, or an image of a product.

9. The method of claim 6, wherein each of the plurality of files is distinguished by an identifying number, the identifying numbers ranging from lower numbers to higher numbers, and the searching proceeds from files distinguished by lower identifying numbers to files distinguished by higher identifying numbers, or from files distinguished by higher identifying numbers to files distinguished by lower identifying numbers.

10. A computer-readable hardware storage device having embedded therein a set of instructions which, when executed by one or more processors of a computer, causes the computer to execute operations comprising:

receiving from a client machine letters of a user-generated key word that relates to a product or a service;

generating an auto-suggestion keyword in response to detecting fewer than all letters of the user-generated keyword;

searching a plurality of files, by one or more hardware processors, using both the user-generated keyword and the auto-suggestion keyword as search arguments to find a name of a store that sells the product or the service; and

displaying the results of the searching at a user interface of the client machine, the searching and the displaying comprising searching one of the plurality of files using a first of the search arguments and, responsive to the searching by using the first of the search arguments finding a name of a store that sells the product or the service, displaying the name of the store at the user interface of the client machine as selectable content and, responsive to the searching of one of the plurality of files by using the first of the search arguments not finding a name of a store that sells the product or the service, searching the one of the plurality of files by using the second of the search arguments and, responsive to the searching by using the second of the search arguments finding a name of a store that sells the product or the service, displaying the name of the store at the user interface of the client machine as selectable content.

11. The hardware storage device of claim 10, wherein searching the one of the plurality of files is performed using the auto-suggestion keyword as the first of the search arguments argument prior to using the user generated keyword as a search argument.

12. The hardware storage device of claim 10, wherein searching the one of the plurality of files is performed using the user-generated keyword as the first of the search arguments.

13. The hardware storage device of claim 10, wherein the content comprises a plurality of different pictures of products and transmitting the content comprises providing the plurality of different pictures to the client machine as selectable pictures, the method further comprising, responsive to a selection of one picture of the plurality of different pictures, finding pictures of various aspects of the selected one picture and transmitting the pictures of the various aspects to the client machine.

14. The hardware storage device of claim 10, wherein the content comprises an image of a product and a name of a store that sells the product.

15. The storage hardware device of claim 10, wherein the content comprises one of an identification of a store that sells products under a brand name and a link to an online page for the store, or an image of a product.

16. The hardware storage device of claim 10, wherein each of the plurality of files is distinguished by an identifying number, the identifying numbers ranging from lower numbers to higher numbers, and the searching proceeds from files distinguished by lower identifying numbers to files distinguished by higher identifying numbers, or from files distinguished by higher identifying numbers to files distinguished by lower identifying numbers.