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Methods and computer program products for taking a secondary action responsive to receipt of an advertisement

  • US 9,532,108 B2
  • Filed: 09/01/2015
  • Issued: 12/27/2016
  • Est. Priority Date: 10/05/2004
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by a vehicle radio, an advertisement and supplementary information associated with the advertisement;

    receiving, by the vehicle radio, from a radio broadcast host system, a content identifier exclusively associated with the advertisement, the content identifier distinguishing the advertisement from other advertisements;

    wherein both the advertisement and the content identifier exclusively associated with the advertisement are received together from the radio broadcast host system;

    wherein the supplementary information includes an activity identifier related to a secondary activity;

    presenting, by the vehicle radio, a prompt to a user as one option to initiate a request from the user to execute the secondary activity in response to detecting the activity identifier included in the supplementary information, the request comprising the content identifier and the activity identifier;

    transmitting, by the vehicle radio, the request comprising the content identifier and the activity identifier; and

    performing, by the vehicle radio, the secondary activity according to the request from the user.

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