Interactive video advertisement in a mobile browser

• US 9,532,116 B2
• Filed: 12/07/2015
• Issued: 12/27/2016
• Est. Priority Date: 01/28/2013
• Status: Active Grant

• Current Assignee: RhythmOne LLC (Nexxen International Ltd.)
• Original Assignee: RhythmOne LLC (Nexxen International Ltd.)
• Inventors: Terpe, Steven Richard
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): NEWLIN, TIMOTHY R
• Application Number:
  US14/961,716
• Publication Number:
  US 20160088369A1
• Time in Patent Office: 386 Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A system and a method are disclosed for presenting an interactive video ad in a mobile web browser that does not support embedded video playback in the browser. The interactive video ad comprises an overlay of transparent frame and visible elements, wherein the visible elements include instructions on performing a gesture to interact with the video ad. The system generates an HTML underlay, which is a web page with embedded link to continue playback of the interactive video ad and one or more interactivity options. The HTML underlay is displayed when the gesture is performed. Interactions with the video ad can be selected from the one or more options presented by the HTML underlay.

Claims

1. A system for providing interactive videos, comprising:

a processor; and

a non-transitory computer-readable storage medium storing executable computer program instructions for providing the interactive videos that when executed by the processor cause the processor to;

receive, from a mobile device, a request for a video file playable in a mobile browser, the mobile browser configured to display an original webpage embedded with a reference to the video file;

determine a device type of the mobile device;

select, based on the determined device type, a transparent frame and create an interactive video based on the video file by overlaying each frame in the video file with the selected transparent frame and one or more visible elements, the one or more visible elements including text and graphic instructions to interact with the video file and to invoke a hypertext markup language (HTML) underlay page on the mobile device;

generate, based on the identified device type, the HTML underlay page comprising an embedded link to control playback of the interactive video and including interactivity options to interact with the interactive video; and

transmit the HTML underlay page comprising the embedded link and the interactivity options and a link pointing to the interactive video to the mobile device,

the HTML underlay page is configured to be available underneath the media player simultaneously while the interaction video is being played,

the one or more visible elements configured to be triggered responsive to a user interaction to pause the playing of interactive video in the media player and to cause the media player to be removed from the display, and

the HTML underlay page further configured to be presented over the original webpage responsive to the media player being removed from the display, to include the embedded link configured to include the interactivity options to the user, and to resume the interactive video responsive to the user'"'"'s triggering of the interactivity options.

2. The system of claim 1, wherein the HTML underlay page comprises a first instruction to the mobile browser on how and where to request the interactive video and a second instruction to the mobile browser on how to instrument and coordinate a placement and teardown of the HTML underlay page in response to a time position of the interactive video.

3. The system of claim 1, wherein the executable computer program instructions are further configured to cause the processor to provide video metadata associated with the interactive video, the video metadata comprising an URL point to the interactive video and timing data for the interactive video.

4. The system of claim 1, wherein

the HTML underlay page is further configured to present the interactivity options for selection via the mobile browser,

the interactivity options are further configured to perform an interaction represented by the selection of the interactivity options, and

the HTML underlay page are further configured for activation of the media player and resume playing the interactive video responsive to receiving a request to resume playing the interactive video.

5. The system of claim 1, wherein the text and graphic instructions configured to interact with the interactive video and to invoke the HTML underlay page include a gesture to be performed on the mobile device.

6. The system of claim 5, wherein the gesture corresponds to a command to close the media player.

7. The system of claim 1, wherein the text and graphic instructions configured to interact with the interactive video and to invoke the HTML underlay page include a motion to change a physical state of the mobile device.

8. The system of claim 1, wherein the interactive video includes an advertising video clip, the HTML underlay page includes content associated with a brand represented by the advertising video clip, and the interactivity options include a link to a website or social media related to the brand represented by the advertising video clip.

9. The system of claim 1, wherein the HTML underlay page comprises a piece of JavaScript code configured to be executed in the mobile browser to:

monitor the playing of the interactive video, and

in response to detecting the media player completing playing the interactive video, cause the mobile device to dismiss the HTML underlay page and to cause the mobile browser to present the original webpage.

10. The system of claim 9, wherein the JavaScript code is further configured to manage the HTML underlay page simultaneously while monitoring the playing of the interactive video.

11. The system of claim 10, wherein the managing the HTML underlay page comprises placing the HTML underlay page based on a position of the interactive video, replacing the HTML underlay page with a different HTML underlay page, or removing the HTML underlay page from the mobile browser.

12. A non-transitory computer-readable storage medium storing executable computer program instructions for providing interactive videos, the executable computer program instructions comprising instructions that when executed causes the processor to:

receive a request for a video file playable in a mobile browser from a mobile device, the mobile browser configured to display an original webpage embedded with a reference to the video file;

determine a device type of the mobile device;

select, based on the determine device type, a transparent frame and creating an interactive video based on the video file by overlaying each frame in the video file with a transparent frame and one or more visible elements, the one or more visible elements including text and graphic instructions to interact with the video file and to invoke an HTML underlay page on the mobile device;

generate, based on the identified device type, the HTML underlay page comprising an embedded link to control playback of the interactive video and including interactivity options to interact with the interactive video; and

transmit the HTML underlay page comprising the embedded link and the interactivity options and a link pointing to the interactive video to the mobile device, the HTML underlay page is configured to be available underneath the media player simultaneously while the interaction video is being played,

the one or more visible elements configured to be triggered responsive to a user interaction to pause the interactive video to pause the playing of interactive video in the media player and to cause the media player to be removed from the display, and

the HTML underlay page configured to be presented over the original webpage responsive to the media player being removed from the display, to include the embedded link configured to include the interactivity options to the user, and to resume the interactive video responsive to the user'"'"'s triggering of the interactivity options.

13. The non-transitory computer-readable storage medium of claim 12, wherein the HTML underlay page comprises a first instruction to the mobile browser on how and where to request the interactive video and a second instruction to the mobile browser on how to instrument and coordinate a placement and teardown of the HTML underlay page in response to a time position of the interactive video.

14. The non-transitory computer-readable storage medium of claim 12, wherein the computer program instructions further comprise instructions that when executed causes the processor to provide video metadata associated with the interactive video, the video metadata comprising an URL point to the interactive video and timing data for the interactive video.

15. The non-transitory computer-readable storage medium of claim 12, wherein

the HTML underlay page are further configured to present the interactivity options for selection via the mobile browser,

the interactivity options are further configured to perform an interaction represented by the selection of the interactivity options, and

the HTML underlay page is further configured for activation of the media player and resume playing the interactive video responsive to receiving a request to resume playing the interactive video.

16. The non-transitory computer-readable storage medium of claim 12, wherein the text and graphic instructions are configured to interact with the interactive video and to invoke the HTML underlay page include a gesture to be performed on the mobile device.

17. The non-transitory computer-readable storage medium of claim 12, wherein the HTML underlay page comprises a piece of JavaScript code configured to be executed in the mobile browser to:

monitor the playing of the interactive video, and

in response to detecting the media player completing playing the interactive video, cause the mobile device to dismiss the HTML underlay page and to cause the mobile browser to present the original webpage.

18. The non-transitory computer-readable storage medium of claim 17, wherein the JavaScript code is further configured to manage the HTML underlay page simultaneously while monitoring the playing of the interactive video.

19. The non-transitory computer-readable storage medium of claim 18, wherein the managing the HTML underlay page comprises placing the HTML underlay page based on a position of the interactive video, replacing the HTML underlay page with a different HTML underlay page, or removing the HTML underlay page from the mobile browser.

20. A method for providing interactive video, the method comprising:

receiving a request for a video file playable in a mobile browser from a mobile device, the mobile browser displaying an original webpage embedded with a reference to the video file;

creating an interactive video based on the video file by overlaying each frame in the video file with a transparent frame and one or more visible elements, the one or more visible elements including text and graphic instructions to interact with the video file and to invoke an HTML underlay page on the mobile device;

generating the HTML underlay page comprising an embedded link to control playback of the interactive video and including interactivity options to interact with the interactive video; and

transmitting the HTML underlay page comprising the embedded link and the interactivity options and a link pointing to the interactive video to the mobile device,

wherein

the HTML underlay page is configured to be available underneath the media player simultaneously while the interaction video is being played,

the one or more visible elements configured to be triggered responsive to a user interaction to pause the interactive video to pause the playing of interactive video in the media player and to cause the media player to be removed from the display, and

the HTML underlay page configured to be presented over the original webpage responsive to the media player being removed from the display, to include the embedded link configured to include the interactivity options to the user, and to resume the interactive video responsive to the user'"'"'s triggering of the interactivity options.