×

Interactive video advertisement in a mobile browser

  • US 9,532,116 B2
  • Filed: 12/07/2015
  • Issued: 12/27/2016
  • Est. Priority Date: 01/28/2013
  • Status: Active Grant
First Claim
Patent Images

1. A system for providing interactive videos, comprising:

  • a processor; and

    a non-transitory computer-readable storage medium storing executable computer program instructions for providing the interactive videos that when executed by the processor cause the processor to;

    receive, from a mobile device, a request for a video file playable in a mobile browser, the mobile browser configured to display an original webpage embedded with a reference to the video file;

    determine a device type of the mobile device;

    select, based on the determined device type, a transparent frame and create an interactive video based on the video file by overlaying each frame in the video file with the selected transparent frame and one or more visible elements, the one or more visible elements including text and graphic instructions to interact with the video file and to invoke a hypertext markup language (HTML) underlay page on the mobile device;

    generate, based on the identified device type, the HTML underlay page comprising an embedded link to control playback of the interactive video and including interactivity options to interact with the interactive video; and

    transmit the HTML underlay page comprising the embedded link and the interactivity options and a link pointing to the interactive video to the mobile device,the HTML underlay page is configured to be available underneath the media player simultaneously while the interaction video is being played,the one or more visible elements configured to be triggered responsive to a user interaction to pause the playing of interactive video in the media player and to cause the media player to be removed from the display, andthe HTML underlay page further configured to be presented over the original webpage responsive to the media player being removed from the display, to include the embedded link configured to include the interactivity options to the user, and to resume the interactive video responsive to the user'"'"'s triggering of the interactivity options.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×