Method of applying labels on store shelves in a retail environment

• US 9,533,464 B2
• Filed: 11/20/2013
• Issued: 01/03/2017
• Est. Priority Date: 06/14/2013
• Status: Active Grant

• Current Assignee: Electronic Imaging Services, Inc. (Avery Dennison Corporation)
• Original Assignee: Electronic Imaging Services, Inc. (Avery Dennison Corporation)
• Inventors: Weidauer, Jeffrey, Wilkinson, Michael, Adler, David
• Primary Examiner(s): Chan, Sing P
• Application Number:
  US14/084,761
• Publication Number:
  US 20140367034A1
• Time in Patent Office: 1,140 Days
• Field of Search: 156/247, 156/249, 156/277, 156/289, 156/252, 156/256
• US Class Current: 1/1
• CPC Class Codes: B29C 65/4825 Pressure sensitive adhesives
• CPC Class Codes: B29C 65/5057 positioned between the surfaces to be joined B29C65/5035 takes precedence
• CPC Class Codes: B29C 65/76 Making non-permanent or releasable joints
• CPC Class Codes: B29C 66/004 Preventing sticking together, e.g. of some areas of the parts to be joined
• CPC Class Codes: B29C 66/43 Joining a relatively small portion of the surface of said articles B29C66/45 takes precedence
• CPC Class Codes: B31D 1/021 Making adhesive labels having a multilayered structure, e.g. provided on carrier webs
• CPC Class Codes: B31D 1/026 Cutting or perforating B31D1/022 takes precedence
• CPC Class Codes: B31D 1/027 involving, marking, printing or coding
• CPC Class Codes: B32B 2255/26 Polymeric coating
• CPC Class Codes: B32B 2307/732 Dimensional properties
• CPC Class Codes: B32B 2307/748 Releasability
• CPC Class Codes: B32B 2317/12 Paper, e.g. cardboard
• CPC Class Codes: B32B 2323/10 Polypropylene
• CPC Class Codes: B32B 2367/00 Polyesters, e.g. PET, i.e. polyethylene terephthalate
• CPC Class Codes: B32B 2383/00 Polysiloxanes
• CPC Class Codes: B32B 2519/00 Labels, badges
• CPC Class Codes: B32B 27/10 of paper or cardboard
• CPC Class Codes: B32B 27/32 comprising polyolefins comprising vinyl (co)polymers or acrylic (co)polymers B32B27/30
• CPC Class Codes: B32B 27/36 comprising polyesters
• CPC Class Codes: B32B 3/266 characterised by an apertured layer, the apertures going through the whole thickness of the layer, e.g. expanded metal, perforated layer, slit layer regular cells B32B3/12
• CPC Class Codes: B32B 37/12 : characterised by using adhesives
• CPC Class Codes: B32B 37/1292 : selectively, e.g. in stripes, in patterns B32B37/0076 takes precedence
• CPC Class Codes: B32B 38/0004 : Cutting, tearing or severing, e.g. bursting; Cutter details cutting in general B26D; laminating combined with punching or perforating B32B38/04; removing all or part of the layers B32B38/10; cutting in combination with laying up and registration B32B38/185 takes precedence
• CPC Class Codes: B32B 38/1825 : characterised by the control or constructional features of devices for tensioning, stretching or registration
• CPC Class Codes: B32B 7/06 : permitting easy separation
• CPC Class Codes: B32B 7/12 : using interposed adhesives or interposed materials with bonding properties
• CPC Class Codes: G06K 19/06028 : using bar codes
• CPC Class Codes: G06K 19/06046 : Constructional details
• CPC Class Codes: G09F 2003/0208 : Indicia
• CPC Class Codes: G09F 2003/0214 : Stock management
• CPC Class Codes: G09F 2003/0225 : Carrier web
• CPC Class Codes: G09F 2003/023 : Adhesive
• CPC Class Codes: G09F 2003/0257 : Multilayer
• CPC Class Codes: G09F 3/02 : Forms or constructions layered products B32B
• CPC Class Codes: G09F 3/0297 : including a machine-readable marking, e.g. a bar code digitally marked record carriers in general G06K19/00
• CPC Class Codes: G09F 3/10 : by an adhesive layer
• CPC Class Codes: Y10T 156/10 : Methods of surface bonding and/or assembly therefor
• CPC Class Codes: Y10T 156/1052 : with cutting, punching, tearing or severing
• CPC Class Codes: Y10T 156/1057 : Subsequent to assembly of laminae

Abstract

A method of applying labels to a store shelf in a retail environment. The method includes applying labels with adhesive strips applied to a bottom surface of each label and a top laminate layer with a release coating applied to the top surface of each label. The labels in the pad are sequenced according to a store'"'"'s planogram.

Claims

1. A method of applying labels on a store shelf comprising:

removably attaching a plurality of labels to form the pad, each label comprising;

a substrate having display information printed on a top surface thereof;

an adhesive strip applied to a bottom surface of the label;

a relief perforation formed in the substrate that relieves a tendency for the substrate to return to a rolled form;

and a release coating applied to the top surface of the label;

wherein the adhesive strip is removably affixed to the release coating;

wherein the adhesive strip is applied over the relief perforation and reinforces the label to prevent tearing along the relief perforation;

and wherein the plurality of labels are sequenced according to the retail store'"'"'s planogram; and

applying the label to the store shelf.

2. The method of applying labels according to claim 1, wherein the release coating comprises silicone.

3. The method of applying labels according to claim 1, wherein the release coating covers all of the top surface.

4. The method of applying labels according to claim 1, wherein the adhesive strip includes double-coated tape having a width in the range of ⅝

inch to 1 inch.

5. The method of applying labels according to claim 1, wherein for each label, the adhesive strip is permanently applied to the bottom surface of the label in an area that corresponds with a first portion of the label to be affixed to a store shelf.

6. The method of applying labels according to claim 1, wherein the display information is preprinted on the substrate.

7. The method of applying labels according to claim 1, wherein the substrate comprises paper, plastic films or foils, fabrics, or textiles.

8. The method of applying labels according to claim 1, wherein the labels are three-inches long and two-inches wide, and are peel and stick labels.

9. The method of applying labels according to claim 1, wherein the display information includes a plurality of quadrants of information comprising quadrant A General Product Information, quadrant B Unit Price Information, and quadrant C Specific Product Information.

10. The method of applying labels according to claim 9, wherein the quadrant A information is included in a substantially square box disposed on a lower portion of the label.

11. The method of applying labels according to claim 10, wherein the substantially square box is approximately 1½

-inches long and 1⅝

-inches wide, and includes an approximate 3/16-inch border from the lowest horizontal section of the square to an edge E1 of the label and a ⅛

-inch border and a 3/16-inch border from the sides of the square to edges E2 and E3, respectively.

12. The method of applying labels according to claim 9, wherein the quadrant A information includes “

Buy One, Get One Free!,”

“

Clearance, $1.00, While Supplies Last,”

“

New Item,”

or “

Sale $xx, You Save $xx”

.

13. The method of applying labels according to claim 9, wherein the quadrant B information is included in a substantially rectangular box disposed in an upper right portion of the label having a shaded rectangular box therein with a horizontal line directly above the shaded rectangular box.

14. The method of applying labels according to claim 13, wherein the substantially rectangular box is approximately ¾

-inch wide and approximately 15/16-inch long, and includes an approximate ⅛

-inch border B2 to edge E2 and an approximate ⅜

-inch border B4 to edge E4.

15. The method of applying labels according to claim 13, wherein a unit price of information included within the shaded rectangular box is disposed on at least three horizontal lines comprising “

UNIT PRICE”

on a first line, a specific unit price on a second line, and on a third line words indicating a unit of measure.

16. The method of applying labels according to claim 9, wherein the quadrant C information is included in a substantially rectangular box disposed in an upper left portion of the label having a bar code within the rectangular box.

17. The method of applying labels according to claim 16, wherein the substantially rectangular box is approximately ¾

-inch wide and approximately 15/16-inch long, and includes an approximate 3/16-inch border B3 to edge E3 and an approximate ⅜

-inch border B4 to edge E4.

18. The method of applying labels according to claim 16, wherein the bar code is horizontal and has an approximate width of ¾

inch.

19. A method of applying labels comprising:

removably attaching a plurality of labels to form the pad, each label comprising;

a substrate having display information printed on a top surface thereof;

an adhesive strip applied to a bottom surface of the label;

a relief perforation formed in the substrate that relieves a tendency for the substrate to return to a rolled form; and

a release coating applied to the top surface of the label;

wherein the adhesive strip is removably affixed to the release coating;

wherein the plurality of labels are sequenced according to the retail store'"'"'s planogram;

wherein the release coating comprises silicone;

wherein the release coating covers all of the entire top surface;

wherein the adhesive strip includes double-coated tape having a width in the range of ⅝

inch to 1 inch;

wherein for each label, the adhesive strip is applied to the bottom surface of the label in an area that corresponds with a first portion of the label to be affixed to a store shelf;

wherein the substrate comprises paper, Aplastic films or foils, fabrics, or textiles;

wherein the adhesive strip is applied over the relief perforation and reinforces the label to prevent tearing along the relief perforation; and

wherein the labels are peel and stick labels, and applying a label to a store shelf.