Managing search-engine-optimization content in web pages

• US 9,535,997 B2
• Filed: 03/15/2013
• Issued: 01/03/2017
• Est. Priority Date: 03/04/2012
• Status: Active Grant

• Current Assignee: HCL Technologies Limited
• Original Assignee: International Business Machines Corporation
• Inventors: Kini, Pavan, Kote, Rakesh, Ng, Karson, Ng, Walfrey, Ravi Kanth Rao, Siddharth Cuduvalli, Shamanna, Guru Prasad
• Primary Examiner(s): Syed, Farhan
• Application Number:
  US13/843,901
• Publication Number:
  US 20130232131A1
• Time in Patent Office: 1,390 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0613 Third-party assisted

Abstract

A method for managing the Search Engine Optimization (SEO) content of web pages is disclosed. In one embodiment, such a method includes providing a set of web pages organized in a hierarchical structure. Each web page has an SEO content pattern associated therewith. The method establishes an inheritance scheme for the hierarchical structure such that the SEO content patterns of parent web pages are inherited by children web pages. The method further enables a user to override the inheritance scheme for selected web pages such that the SEO content patterns of the selected web pages override the SEO content patterns of their respective parent web pages. A corresponding apparatus and computer program product are also disclosed.

Claims

1. A method for managing the Search Engine Optimization (SEO) content of web pages, the method comprising:

providing, by at least one processor, a set of web pages for analysis and ranking by a search engine, wherein the set of web pages is organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith;

establishing, by the at least one processor, an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page below the parent web page;

enabling, by the at least one processor, a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page; and

enabling, by the at least one processor, a user to assign priorities to the SEO content patterns of parent web pages in the first hierarchical structure, such that a child web page that has multiple parent web pages inherits the SEO content pattern of the parent web page with a highest priority.

2. The method of claim 1, wherein the selected web page is also a parent web page.

3. The method of claim 2, further comprising enabling children of the selected web page to inherit the SEO content of the selected web page.

4. The method of claim 2, further comprising enabling children of the selected web page to override the SEO content of the selected web page.

5. The method of claim 1, wherein the inheritance scheme is further configured to enable the web pages of a second hierarchical structure to inherit the SEO content patterns from corresponding web pages in the first hierarchical structure.

6. The method of claim 5, further comprising enabling a user to override the inheritance scheme such that the SEO content patterns of selected web pages in the second hierarchical structure override the SEO content patterns from their corresponding web pages in the first hierarchical structure.