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Embedding a representation of an item in a host

  • US 9,536,009 B2
  • Filed: 08/08/2007
  • Issued: 01/03/2017
  • Est. Priority Date: 08/08/2007
  • Status: Active Grant
First Claim
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1. A method for creating a representation of an item and using the representation of the item to present the item, comprising:

  • employing a processor that executes instructions retained in a computer-memory, the instructions when executed by the processor implement at least the following operations;

    storing a plurality of items, an individual item including a respective file-type of a plurality of file-types;

    receiving, over a network and from a user device, an item selection indicative of a selected item from the plurality of items, the selected item including a file-type of the plurality of file-types;

    providing, over the network and to the user device, a user interface for creating, based at least in part on the file-type, an object to represent the selected item, wherein the user interface includes a plurality of characteristics for creating the object and embedding information for embedding the object in a host;

    receiving, over the network and from the user device, one or more selections received via the user interface, the one or more selections indicative of individual characteristics of the plurality of characteristics for creating the object that represents the selected item;

    creating the object that represents the selected item based at least on the one or more selections;

    providing the user device with the embedding information, the embedding information including instructions to display the object within the host;

    receiving an activation of the object based at least in part on an appearance of the object within the host; and

    presenting, in response to the activation of the object, the selected item using a player that is configured to present the file-type of the selected item.

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