Electronic display systems connected to vehicles and vehicle-based systems

• US 9,536,428 B1
• Filed: 02/08/2016
• Issued: 01/03/2017
• Est. Priority Date: 05/19/2014
• Status: Active Grant

• Current Assignee: Allstate Insurance Company (Allstate Corporation)
• Original Assignee: Allstate Insurance Company (Allstate Corporation)
• Inventors: Wasserman, Robert
• Primary Examiner(s): Swarthout, Brent
• Application Number:
  US15/018,101
• Time in Patent Office: 330 Days
• Field of Search: 340/905, 340/933, 705/14.4, 705/14.45, 705/14.49, 705/14.62, 705/14.63
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06V 20/54 of traffic, e.g. cars on the road, trains or boats
• CPC Class Codes: G06V 20/625 License plates
• CPC Class Codes: G07C 5/008 communicating information to a remotely located station transmission systems for measured values G08C
• CPC Class Codes: G07C 5/0816 Indicating performance data, e.g. occurrence of a malfunction
• CPC Class Codes: G08G 1/09 Arrangements for giving variable traffic instructions railroad crossing signals B61L; reflectors E01F, G08B; indicating arrangements for variable information by selection or combination of individual elements G09F9/00
• CPC Class Codes: G08G 1/093 Data selection, e.g. prioritizing information, managing message queues, selecting the information to be output
• CPC Class Codes: G08G 1/095 Traffic lights
• CPC Class Codes: H04N 21/222 Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/4586 Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally deployment, distribution, installation, update of software G06F8/65; error detection or correction of the data by redundancy during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/814 comprising emergency warnings arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895

Abstract

Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content, such as targeted advertisements and/or driving or vehicle safety messages, including retrieval and aggregation of certain characteristics, prioritization of characteristics, and real-time auctions for advertisements. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.

Claims

1. An electronic display system, comprising:

one or more on-board vehicle computing devices;

one or more digital roadside display devices or other digital display devices; and

an intermediary server comprising one or more processors, and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to;

determine that a first vehicle associated with a first on-board vehicle computing device is in proximity of or on-route to the one or more digital roadside display devices or other digital display devices;

use an identifier of the first vehicle to determine one or more individuals associated with the first vehicle;

retrieve characteristic data relating to the one or more individuals associated with the first vehicle, from one or more external data sources;

determine digital content for the one or more digital roadside display devices or other digital display devices, based on the retrieved characteristic data;

display the digital content via the one or more digital roadside display devices or other digital display devices, when the first vehicle, or a driver or passenger of the first vehicle, is in proximity of the one or more digital roadside display devices or other digital display devices;

receive a reaction to the determined digital content from the driver or passenger of the first vehicle; and

determine further digital content for a second vehicle, approaching the one or more digital roadside display devices or other digital display devices after the first vehicle, based in part on the received reaction from the driver or passenger of the first vehicle.

2. The electronic display system of claim 1, wherein retrieving the characteristic data comprises:

accessing an insurance company server to retrieve characteristic data associated with an owner or user of the first vehicle.

3. The electronic display system of claim 1, the memory of the intermediary server storing additional computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to:

determine that the second vehicle associated with a second on-board vehicle computing device is in proximity of or on-route to the one or more digital roadside display devices or other digital display devices; and

retrieve, from the external data sources, additional characteristic data relating to one or more additional individuals associated with the second vehicle,

wherein the determination of the digital content for the digital roadside display devices or other digital display devices is based on the retrieved characteristic data relating to the individuals associated with the first vehicle and the characteristic data relating to the individuals associated with the second vehicle.

4. The electronic display system of claim 1, wherein determining the digital content for the digital roadside display devices or other digital display devices comprises:

determining an aggregated characteristic profile based on the retrieved characteristic data; and

executing an advertisement bidding process including bid information from a plurality of different advertisers, based on the aggregated characteristic profile.

5. The electronic display system of claim 4, wherein the aggregated characteristic profile is determined based on characteristic data corresponding to a plurality of individuals associated with a plurality of vehicles in proximity of the one or more digital roadside display devices or other digital display devices.

6. The electronic display system of claim 1, the memory of the intermediary server storing additional computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to:

determine a destination of the vehicle based on information from a navigation system of the first vehicle,

wherein determining the digital content is further based on the determined destination of the vehicle.

7. The electronic display system of claim 1, the memory of the intermediary server storing additional computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to:

determine route information of the vehicle based on information from a navigation system of the first vehicle,

wherein determining the digital content is further based on the route information of the first vehicle.

8. The electronic display system of claim 7, wherein the route information includes one or more of:

a time traveled, an estimated time of arrival, and a time to travel.

9. The electronic display system of claim 1, wherein the reaction is received from a device of the first vehicle or of the driver or passenger.

10. The electronic display system of claim 1, wherein the reaction includes a response to a query, wherein the query is displayed on at least one of:

the one or more digital roadside display devices or other digital display devices, and the device of the first vehicle or of the driver or passenger.

11. The electronic display system of claim 1, the memory of the intermediary server storing additional computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to:

retrieve characteristic data relating to one or more individuals associated with the second vehicle, from the one or more external data sources,

wherein determining the further digital content for the one or more digital roadside display devices or other digital display devices, is further based on the retrieved characteristic data relating to the one or more individuals associated with the second vehicle and includes;

aggregating the retrieved characteristic data relating to the one or more individuals associated with the first vehicle and the retrieved characteristic data relating to the one or more individuals associated with the second vehicle; and

comparing the aggregated characteristic data against one or more digital content parameters, wherein the digital content parameters are differently weighted.

12. The electronic display system of claim 1, wherein determining that the first vehicle is in proximity of or on-route to the one or more digital roadside display devices or other digital display devices includes capturing an image of the first vehicle.