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Electronic display systems connected to vehicles and vehicle-based systems

  • US 9,536,428 B1
  • Filed: 02/08/2016
  • Issued: 01/03/2017
  • Est. Priority Date: 05/19/2014
  • Status: Active Grant
First Claim
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1. An electronic display system, comprising:

  • one or more on-board vehicle computing devices;

    one or more digital roadside display devices or other digital display devices; and

    an intermediary server comprising one or more processors, and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the intermediary server to;

    determine that a first vehicle associated with a first on-board vehicle computing device is in proximity of or on-route to the one or more digital roadside display devices or other digital display devices;

    use an identifier of the first vehicle to determine one or more individuals associated with the first vehicle;

    retrieve characteristic data relating to the one or more individuals associated with the first vehicle, from one or more external data sources;

    determine digital content for the one or more digital roadside display devices or other digital display devices, based on the retrieved characteristic data;

    display the digital content via the one or more digital roadside display devices or other digital display devices, when the first vehicle, or a driver or passenger of the first vehicle, is in proximity of the one or more digital roadside display devices or other digital display devices;

    receive a reaction to the determined digital content from the driver or passenger of the first vehicle; and

    determine further digital content for a second vehicle, approaching the one or more digital roadside display devices or other digital display devices after the first vehicle, based in part on the received reaction from the driver or passenger of the first vehicle.

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