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System and method for the provision of content to a subscriber

  • US 9,537,950 B2
  • Filed: 05/30/2011
  • Issued: 01/03/2017
  • Est. Priority Date: 06/09/2010
  • Status: Active Grant
First Claim
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1. A method of providing content to a plurality of subscribers of a communications network comprising the steps of:

  • receiving by a profiling engine connected to the communications network, a set of event parameters associated with an event from a third party, wherein the event parameters include an event location;

    receiving location information for each subscriber within the plurality of subscribers from the communications network;

    wherein;

    the network is a mobile communications network comprising at least one mobile communications base station as an access point to which one or more of the plurality of subscribers are connected;

    the subscribers use a handset to communicate over the mobile communications network; and

    the location information includes information as to the subscribers'"'"' current location within the network, and a geographical location information of the at least one mobile communications base station to which the subscribers are connected;

    comparing the event parameters from said third party with the location information for each subscriber to identify one or more subscribers within the plurality of subscribers within a predetermined range of the event associated with the event parameters;

    wherein;

    the event location is converted to a longitude and latitude bearing that is compared with a listing of geographical locations of each mobile communications base station;

    assigning a profiling weight to the event associated with the event parameters;

    profiling each of the one or more subscribers to produce a profile rating and/or profile score wherein the profile rating and/or profile score is an instance based count multiplied by the profiling weight and are indicative of likelihood of a given subscriber to attend the event, and wherein the profile rating and/or profile score are produced based on a history of events attended by the given subscriber;

    sorting the one or more subscribers into a number of categories based on the profile rating and/or profile score;

    whereinthe profile score and/or profile rating is a probabilistic rating of a likelihood of each subscriber belonging to a particular behavioral or profile category included in the number of categories; and

    each subscriber is identified to belong to the particular behavioral or profile category included in the number of categories based on the profile rating and/or score;

    compiling content for each category of subscribers wherein the content for each category of subscriber contains information specific to its subscriber category; and

    delivering the content to said one or more subscribers within range of the event.

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