System and method for the provision of content to a subscriber
First Claim
1. A method of providing content to a plurality of subscribers of a communications network comprising the steps of:
- receiving by a profiling engine connected to the communications network, a set of event parameters associated with an event from a third party, wherein the event parameters include an event location;
receiving location information for each subscriber within the plurality of subscribers from the communications network;
wherein;
the network is a mobile communications network comprising at least one mobile communications base station as an access point to which one or more of the plurality of subscribers are connected;
the subscribers use a handset to communicate over the mobile communications network; and
the location information includes information as to the subscribers'"'"' current location within the network, and a geographical location information of the at least one mobile communications base station to which the subscribers are connected;
comparing the event parameters from said third party with the location information for each subscriber to identify one or more subscribers within the plurality of subscribers within a predetermined range of the event associated with the event parameters;
wherein;
the event location is converted to a longitude and latitude bearing that is compared with a listing of geographical locations of each mobile communications base station;
assigning a profiling weight to the event associated with the event parameters;
profiling each of the one or more subscribers to produce a profile rating and/or profile score wherein the profile rating and/or profile score is an instance based count multiplied by the profiling weight and are indicative of likelihood of a given subscriber to attend the event, and wherein the profile rating and/or profile score are produced based on a history of events attended by the given subscriber;
sorting the one or more subscribers into a number of categories based on the profile rating and/or profile score;
whereinthe profile score and/or profile rating is a probabilistic rating of a likelihood of each subscriber belonging to a particular behavioral or profile category included in the number of categories; and
each subscriber is identified to belong to the particular behavioral or profile category included in the number of categories based on the profile rating and/or score;
compiling content for each category of subscribers wherein the content for each category of subscriber contains information specific to its subscriber category; and
delivering the content to said one or more subscribers within range of the event.
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Accused Products
Abstract
System and method for providing content to a plurality of subscribers in a communications network. The method includes receiving event parameters associated with an event from a third party; receiving location information for each subscriber from the communications network; comparing the event parameters with the location information for each subscriber to identify one or more subscribers within the plurality of subscribers within a predetermined range of the event associated with the event parameters; profiling each of the one or more subscribers to produce a profile rating and/or profile score wherein the profile rating and/or profile score are indicative of the likelihood of a given subscriber to attend the event; sorting the one or more subscribers into a number of categories based on the profile rating and/or profile score; compiling content for each category of subscribers; and delivering the content to said one or more subscribers within range of the event.
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Citations
24 Claims
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1. A method of providing content to a plurality of subscribers of a communications network comprising the steps of:
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receiving by a profiling engine connected to the communications network, a set of event parameters associated with an event from a third party, wherein the event parameters include an event location; receiving location information for each subscriber within the plurality of subscribers from the communications network;
wherein;the network is a mobile communications network comprising at least one mobile communications base station as an access point to which one or more of the plurality of subscribers are connected; the subscribers use a handset to communicate over the mobile communications network; and the location information includes information as to the subscribers'"'"' current location within the network, and a geographical location information of the at least one mobile communications base station to which the subscribers are connected; comparing the event parameters from said third party with the location information for each subscriber to identify one or more subscribers within the plurality of subscribers within a predetermined range of the event associated with the event parameters;
wherein;the event location is converted to a longitude and latitude bearing that is compared with a listing of geographical locations of each mobile communications base station; assigning a profiling weight to the event associated with the event parameters; profiling each of the one or more subscribers to produce a profile rating and/or profile score wherein the profile rating and/or profile score is an instance based count multiplied by the profiling weight and are indicative of likelihood of a given subscriber to attend the event, and wherein the profile rating and/or profile score are produced based on a history of events attended by the given subscriber; sorting the one or more subscribers into a number of categories based on the profile rating and/or profile score;
whereinthe profile score and/or profile rating is a probabilistic rating of a likelihood of each subscriber belonging to a particular behavioral or profile category included in the number of categories; and each subscriber is identified to belong to the particular behavioral or profile category included in the number of categories based on the profile rating and/or score; compiling content for each category of subscribers wherein the content for each category of subscriber contains information specific to its subscriber category; and delivering the content to said one or more subscribers within range of the event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification