System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content

• US 9,542,693 B2
• Filed: 10/15/2013
• Issued: 01/10/2017
• Est. Priority Date: 07/03/2007
• Status: Active Grant

• Current Assignee: 3M Innovative Properties Company (3M Company)
• Original Assignee: 3M Innovative Properties Company (3M Company)
• Inventors: Brooks, Brian E., Canavan, Michael Kelly
• Primary Examiner(s): Starks, Wilbert L
• Application Number:
  US14/053,909
• Publication Number:
  US 20140040012A1
• Time in Patent Office: 1,183 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06N 5/02 Knowledge representation; Symbolic representation
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample.

Claims

1. A system for creating time slots for displaying content to measure effects of the displayed content, comprising:

a memory configured to store a viewer visit duration (VVD) that target viewers normally spend at a location; and

a processor coupled to the memory, the processor configured to execute program instructions for;

determining a duration for displaying content based on VVD;

generating time-slot samples each having the duration for displaying content; and

algorithmically assigning content pieces to the time-slot samples.

2. The system of claim 1, wherein the processor is further configured to output signals indicative of the time-slot samples, including their assigned content pieces.

3. The system of claim 2, further comprising:

one or more player controllers configured to receive the signals indicative of the time-slot samples, the one or more player controllers further configured to generate a display rendering for a time-slot sample comprising the assigned content pieces of the time-slot sample.

4. The system of claim 3, further comprising:

a data acquisition unit configured to collect data indicative of activities at the location where the display rendering is presented on a display.

5. The system of claim 4, further comprising:

a data analysis unit coupled to the data acquisition unit and configured to determine the effectiveness of the assigned content pieces using the collected data.

6. The system of claim 5, wherein the data analysis unit is further configured to determine the effectiveness of the assigned content pieces using data collected from a period shorter than the duration for displaying content.

7. The system of claim 5, wherein the data analysis unit is further configured to weight the data collected based on when it is collected during the duration for displaying content.

8. The system of claim 1, wherein the duration for displaying content is longer than VVD.

9. The system of claim 1, wherein each content piece defines an individual piece of content or a combination of content pieces.

10. A method for creating time slots for displaying content to measure effects of the displayed content implemented on a computer system having one or more processors and memories, comprising:

receiving a viewer visit duration (VVD) that target viewers normally spend at a location;

determining, by the one or more processors, a duration for displaying content based on VVD;

generating, by the one or more processors, time-slot samples each having the duration for displaying content; and

algorithmically assigning, by the one or more processors, content pieces to the time-slot samples.

11. The method of claim 10,

generating, by the one or more processors, output signals indicative of the time-slot samples, including their assigned content pieces.

12. The system of claim 11, further comprising:

receiving, by one or more player controllers, the signals indicative of the time-slot samples and generating a display rendering for a time-slot sample comprising the assigned content pieces of the time-slot sample.

13. The system of claim 12, further comprising:

collecting, by a data acquisition unit, data indicative of activities at the location where the display rendering is presented on a display;

determining, by a data analysis unit, the effectiveness of the assigned content pieces using the collected data.

14. The method of claim 13, wherein determining the effectiveness comprises determining the effectiveness of the assigned content pieces using data collected from a period shorter than the duration for displaying content.

15. The method of claim 13, wherein using the collected data comprises weighting the data collected based on when it is collected during the duration for displaying content.

16. The method of claim 10, wherein the duration for displaying content is longer than VVD.

17. The method of claim 10, wherein each content piece defines an individual piece of content or a combination of content pieces.