Method and apparatus for managing advertisements using social media data
First Claim
1. A method comprising:
- identifying, by a processing system comprising a processor, a first group of users of a plurality of users of a social media network based on social media posts associated with media content that are posted by the first group of users;
identifying, by the processing system, a second group of users of the plurality of users of the social media network, wherein the second group of users have consumed the media content;
identifying, by the processing system, a third group of users of the plurality of users of the social media network, wherein the third group of users have indicated during user interaction with the social media network an interest in commercial items;
determining, by the processing system, a first subset of the first group of users that are part of the third group of users and a second subset of the second group of users that are part of the third group of users;
generating, by the processing system, a user model that correlates a characteristic associated with the first subset of the first group of users and the second subset of the second group of users;
identifying, by the processing system, a target consumer of the third group according to the user model based on a first social media post by the target consumer via a first device utilized by the target consumer and a first media consumption by the target consumer via a second device utilized by the target consumer;
predicting, by the processing system, a target media program that the target consumer is likely to view according to the user model;
for the target consumer of the target media program, selecting, by the processing system, a target commercial from a set of commercials based on the user modelaccessing, by the processing system and from a first device used by the target consumer, instructions that pair the first device to a second device used by the target consumer; and
transmitting, by the processing system, the target commercial to the second device according to the instructions.
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Abstract
A system that incorporates teachings of the subject disclosure may include, for example, obtaining social media data associated with a plurality of end user devices of a plurality of users interacting with a social media network where the social media data includes user commentary at the social media network, determining first targeted advertising for delivery to first end user devices of a portion of the plurality of users based on an analysis of the social media data, and determining second targeted advertising for delivery during a target broadcast programming to a second end user device of a target user of the plurality of users based on an analysis of the user commentary, wherein the analysis includes identifying a comment context. Other embodiments are disclosed.
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Citations
17 Claims
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1. A method comprising:
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identifying, by a processing system comprising a processor, a first group of users of a plurality of users of a social media network based on social media posts associated with media content that are posted by the first group of users; identifying, by the processing system, a second group of users of the plurality of users of the social media network, wherein the second group of users have consumed the media content; identifying, by the processing system, a third group of users of the plurality of users of the social media network, wherein the third group of users have indicated during user interaction with the social media network an interest in commercial items; determining, by the processing system, a first subset of the first group of users that are part of the third group of users and a second subset of the second group of users that are part of the third group of users; generating, by the processing system, a user model that correlates a characteristic associated with the first subset of the first group of users and the second subset of the second group of users; identifying, by the processing system, a target consumer of the third group according to the user model based on a first social media post by the target consumer via a first device utilized by the target consumer and a first media consumption by the target consumer via a second device utilized by the target consumer; predicting, by the processing system, a target media program that the target consumer is likely to view according to the user model; for the target consumer of the target media program, selecting, by the processing system, a target commercial from a set of commercials based on the user model accessing, by the processing system and from a first device used by the target consumer, instructions that pair the first device to a second device used by the target consumer; and transmitting, by the processing system, the target commercial to the second device according to the instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A device, comprising:
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a memory to store executable instructions; and a processing system including a processor communicatively coupled to the memory, wherein the executable instructions, responsive to being executed by the processor, facilitate performance of operations comprising; identifying a first group of users of a plurality of users of a social media network based on social media posts associated with media content that are posted by the first group of users; identifying a second group of users of the plurality of users of the social media network, wherein the second group of users have consumed the media content; identifying a third group of users of the plurality of users of the social media network, wherein the third group of users have indicated interest in commercial items during user interaction with the social media network; generating a user model that correlates a characteristic associated with a first portion of the first group of users, who are also members of the third group of users, and a second portion of the second group of users, who are also members of the third group of users; identifying a target consumer of the third group of according to the user model based on a first social media post by the target consumer via a first device utilized by the target consumer and a first media consumption by the target consumer via a second device utilized by the target consumer; predicting a target media program that the target consumer is likely to view according to the user model; for the target consumer of the target media program, selecting a target commercial from a set of commercials based on the user model; accessing, from a first device used by the target consumer, instructions that pair the first device to a second device used by the target consumer; and transmitting the target commercial to the second device according to the instructions. - View Dependent Claims (13, 14)
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15. A machine-readable storage device comprising executable instructions which, responsive to being executed by a processing system including a processor, facilitate performance of operations comprising:
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generating a user model that correlates a characteristic associated with first members of a first group of users of a social media network, who are also members of a third group of users of the social media network, and second members of a second group of users of the social media network, who are also members of a third group of users of the social media network, wherein social media posts associated with media content are posted by the first group of users, wherein the second group of users have consumed the media content, and wherein the third group of users have indicated interest in commercial items during user interaction with the social media network; identifying a target consumer of the third group of according to the user model based on a first social media post by the target consumer via a first device utilized by the target consumer and a first media consumption by the target consumer via a second device utilized by the target consumer; predicting a target media program that the target consumer is likely to view according to the user model; for the target consumer of the target media program, selecting a target commercial from a set of commercials based on the user model; accessing, from a first device used by the target consumer, instructions that pair the first device to a second device used by the target consumer; and transmitting the target commercial to the second device according to the instructions. - View Dependent Claims (16, 17)
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Specification