Peer-to-peer access of personalized profiles using content intermediary
First Claim
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1. A system for providing personalized content, comprising:
- a memory device storing a plurality of instructions; and
at least one processor that executes the plurality of instructions to cause the at least one processor to;
receive, from a communication device, a request for content;
determine that the request for content is associated with an opt-out user having no user profile;
identify one or more interests of the opt-out user based on monitored online activity of the opt-out user;
determine at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and
present an identification of the at least one third party profile to the opt-out user, the at least one third party profile being associated with recommended content.
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Abstract
A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying a content item accessed by a user, identifying features associated with the content item; using the features of the content item to identify one or more third party profiles that substantially match a content profile of the content item, and displaying a list of the identified third party profiles.
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Citations
20 Claims
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1. A system for providing personalized content, comprising:
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a memory device storing a plurality of instructions; and at least one processor that executes the plurality of instructions to cause the at least one processor to; receive, from a communication device, a request for content; determine that the request for content is associated with an opt-out user having no user profile; identify one or more interests of the opt-out user based on monitored online activity of the opt-out user; determine at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and present an identification of the at least one third party profile to the opt-out user, the at least one third party profile being associated with recommended content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for providing personalized content, comprising:
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receiving, from a communication device, a request for content; determining, by one or more processors, that the request for content is associated with an opt-out user having no user profile; identifying, by the one or more processors, one or more interests of the opt-out user based on monitored online activity of the opt-out user; determining, by the one or more processors, at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and providing an identification of the at least one third party profile to the communication device for display on a user interface, the at least one third party profile being associated with recommended content. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable medium storing a computer program, the computer program including a set of instructions that are executable by at least one processor to cause the at least processor to:
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receive, from a communication device, a request or content; determine that the request for content is associated with an opt-out user having no user profile; identify one or more interests of the opt-out user based on monitored online activity of the opt-out user; determine at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and present an identification of the at least one third party profile to the opt-out user, the at least one third party profile being associated with recommended content. - View Dependent Claims (20)
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Specification