Peer-to-peer access of personalized profiles using content intermediary

• US 9,552,424 B2
• Filed: 09/03/2015
• Issued: 01/24/2017
• Est. Priority Date: 02/28/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Tonse, Sudhir, Ranganathan, Arun K, LaPorte, Brock Daniel, Macadaan, Michael, Liu, David J
• Primary Examiner(s): Nguyen, Kevin
• Application Number:
  US14/844,727
• Publication Number:
  US 20150379146A1
• Time in Patent Office: 509 Days
• Field of Search: 715735-738, 715762-765, 715745-747, 715751-758
• US Class Current: 1/1
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/252 between a Database Management System and a front-end application
• CPC Class Codes: G06F 16/54 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying a content item accessed by a user, identifying features associated with the content item; using the features of the content item to identify one or more third party profiles that substantially match a content profile of the content item, and displaying a list of the identified third party profiles.

Claims

1. A system for providing personalized content, comprising:

a memory device storing a plurality of instructions; and

at least one processor that executes the plurality of instructions to cause the at least one processor to;

receive, from a communication device, a request for content;

determine that the request for content is associated with an opt-out user having no user profile;

identify one or more interests of the opt-out user based on monitored online activity of the opt-out user;

determine at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and

present an identification of the at least one third party profile to the opt-out user, the at least one third party profile being associated with recommended content.

2. The system of claim 1, wherein the at least one third party profile comprises at least one of private profile, public profile, celebrity profile, or community profile.

3. The system of claim 1, wherein the at least one processor further executes the plurality of instructions to cause the at least one processor to:

display a plurality of images associated with the recommended content;

detect a change in the one or more interests of the at least one third party profile;

select images to be included in the plurality of images based on the detected change; and

dynamically update the display of the plurality of images to include the selected images.

4. The system of claim 3, wherein the plurality of images are displayed in varying sizes based on how closely associated each of the plurality of images correspond to the one or more interests of the at least one third party profile.

5. The system of claim 1, wherein at least one third party profile includes at least one community profile created based on a geographic region.

6. The system of claim 5, wherein the at least one processor further executes the plurality of instructions to cause the at least one processor to:

determine a physical location of one or more third party users associated with the at least one community profile; and

display the physical location to the opt-out user.

7. The system of claim 1, wherein the at least one processor further executes the plurality of instructions to cause the at least one processor to:

receive a request by the opt-out user to recommend a content item to the at least one third party profile; and

provide the recommended content item to the at least one third party profile regardless of whether the one or more third party users is online.

8. The system of claim 1, wherein the at least one processor her executes the plurality of instructions to cause the at least one processor to:

identify opt-out user interaction with a content item; and

present a second identification of the at least one third party profile to the opt-out user based on the opt-out user interaction.

9. The system of claim 1, wherein the at least one third party profile is limited to a set of third party profiles predetermined by the opt-out user.

10. A computer-implemented method for providing personalized content, comprising:

receiving, from a communication device, a request for content;

determining, by one or more processors, that the request for content is associated with an opt-out user having no user profile;

identifying, by the one or more processors, one or more interests of the opt-out user based on monitored online activity of the opt-out user;

determining, by the one or more processors, at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and

providing an identification of the at least one third party profile to the communication device for display on a user interface, the at least one third party profile being associated with recommended content.

11. The method of claim 10, wherein the at least one third party profile comprises at least one of private profile, public profile, celebrity profile, or community profile.

12. The method of claim 10, further comprising:

providing a plurality of images associated with the recommended content to the communication device for display on the user interface;

detecting a change in the one or more interests of the at least one third party profile;

selecting images to be included in the plurality of ages based on the detected change; and

dynamically updating the plurality of images provided for display on the user interface to include the selected images.

13. The method of claim 12, wherein the plurality of images are provided with information for displaying the plurality of images in varying sizes based on how closely associated each of the plurality of images correspond to the one or more interests of the at least one third party profile.

14. The method of claim 10, wherein at least one third party profile includes at least one community profile created based on a geographic region.

15. The method of claim 14, further comprising:

determining a physical location of one or more third party users associated with the at least one community profile; and

providing an indication of the physical location for display to the opt-out user.

16. The method of claim 10, further comprising:

receiving a request by the opt-out user to recommend a content item to the at least one third party profile; and

providing the recommended content item to the at least one third party profile regardless of whether the one or more third party users is online.

17. The method of claim 10, further comprising:

identifying opt-out user interaction with a content item; and

providing a second identification of the at least one third party profile for display to the opt-out user based on the opt-out user interaction.

18. The method of claim 10, wherein the at least one third party profile is limited to a set of third party profiles predetermined by the opt-out user.

19. A non-transitory computer readable medium storing a computer program, the computer program including a set of instructions that are executable by at least one processor to cause the at least processor to:

receive, from a communication device, a request or content;

determine that the request for content is associated with an opt-out user having no user profile;

identify one or more interests of the opt-out user based on monitored online activity of the opt-out user;

determine at least one third party profile having one or more interests that are similar to the identified one or more interests of the opt-out user; and

present an identification of the at least one third party profile to the opt-out user, the at least one third party profile being associated with recommended content.

20. The computer readable medium of claim 19, wherein the set of instructions further cause the at least one processor to:

display a plurality of images associated with the recommended content;

detect a change in the one or more interests of the at least one third party profile;

select images to be included in the plurality of images based on the detected change; and

dynamically update the display of the plurality of images to include the selected images.