Tracking content through serial presentation

• US 9,552,596 B2
• Filed: 10/07/2013
• Issued: 01/24/2017
• Est. Priority Date: 07/12/2012
• Status: Active Grant

• Current Assignee: Spritz Holding LLC
• Original Assignee: Spritz Technology, Inc.
• Inventors: Waldman, Francis Abbott, Maurer, Maik Steffen, Skrypnyuk, Oleg
• Primary Examiner(s): Bashore, William
• Assistant Examiner(s): SHREWSBURY, NATHAN K
• Application Number:
  US14/047,975
• Publication Number:
  US 20140188766A1
• Time in Patent Office: 1,205 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/904 Browsing; Visualisation therefor for navigating the web G06F16/954; browsing optimisation for the web G06F16/957
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

Computer systems, methods, and computer program products for tracking content using serial presentation are disclosed. Some embodiments track an aggregated quantity of words displayed by Rapid Serial Visual Presentation (RSPV) in a digital media item across a plurality of user electronic devices. Some embodiments track what words are displayed by RSVP. Some embodiments track a percentage of words displayed by RSVP across a plurality of user sessions. Some embodiments track trends in the percentage of words displayed by RSVP. Some embodiments use RSVP tracking and trending information to enhance search results. Some embodiments analyze RSVP consumption across a plurality of sessions to determine opportunities for improving content consumption and improving selection of sub-content items. These and other embodiments are further disclosed herein.

Claims

1. A method for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the method comprising:

using one or more computers to provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP);

using one or more computers to track words of the first content that are displayed using RSVP on the plurality of electronic devices for consumption by the plurality of respective users of the user electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSPV; and

determining, using one or more computers, a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices for consumption by the plurality of respective users of the user electronic devices.

2. The method of claim 1 wherein tracking comprises determining how many words of the first content are displayed using RSVP on the plurality of user electronic devices.

3. The method of claim 1 wherein tracking comprises tracking what words of the first content are displayed using RSVP on the plurality of user electronic devices.

4. The method of claim 1 further comprising:

determining, for respective ones of the plurality of user electronic devices, whether one or more words of the first content that are displayed using RSVP correspond to one or more keywords that identify second content; and

providing the second content to respective ones of the plurality of user electronic devices that have, using RSVP, displayed one or more words of the first content that correspond to one or more keywords that identify the second content.

5. The method of claim 1 wherein the first content is non-sponsored content and the respective content requests are initiated by respective ones of the plurality of user electronic devices.

6. The method of claim 1 wherein the first content is sponsored content and the respective content requests are initiated by one or more sever computers.

7. The method of claim 4 wherein the second content is sponsored content.

8. The method of claim 1 further comprising:

providing the total aggregate words displayed value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the computerized search engine.

9. The method of claim 1 further comprising:

determining, using one or more computers, a rate of change of the total aggregate words displayed value for the first content and using the rate of change to provide a trending value for the first content.

10. The method of claim 9 further comprising:

providing the trending value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the search application.

11. A method for providing and tracking consumption of digital content, the method comprising:

using one or more computers to provide first content to a user electronic device, the first content including textual content, the user electronic device being enabled to display words of the first content using rapid serial visual presentation (RSVP);

using one or more computers to determine a quantity of words in the first content that are displayed on the user electronic device using RSPV for consumption by a user of the user electronic device, by determining a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices for consumption by the user of the user electronic device; and

using one or more computers to determine a charge amount for charging an entity based upon the determined quantity of words.

12. The method of claim 11 wherein the entity is a consumer of the first identified content using the user electronic device.

13. The method of claim 11 wherein the first identified content is sponsored content and the entity is a provider of the sponsored content.

14. The method of claim 11 wherein the one or more computers used to determine the quantity of words includes the user electronic device.

15. The method of claim 11 wherein the one or more computers used to determine the charge amount includes the user electronic device.

16. A method for tracking aggregated consumption of a digital media item accessible over a communications network to a plurality of user electronic devices, the method comprising:

tracking, using one or more computers, words displayed by rapid serial visual presentation (RSPV) for consumption by the plurality of users on the plurality of user electronic devices over a period of time, the words displayed by RSPV being displayed as part of the digital media item;

wherein tracking comprises determining an aggregate total quantity of the words displayed by RSVP across the plurality of user electronic devices during the period of time, the aggregate total quantity corresponding to a count of total words of the digital media item displayed by RSVP across the plurality of user electronic devices for consumption by the plurality of users of the user electronic devices.

17. The method of claim 16 wherein the digital media item comprises an RSVP-enabled preview of a full-version digital media item.

18. The method of claim 16 wherein the digital media item comprises a web page.

19. The method of claim 16 wherein the digital media item comprises an RSVP-enabled video.

20. The method of claim 16 wherein the digital media item comprises textual content.

21. The method of claim 20 wherein the digital media item further comprises at least one of a photo, a video, and a map.

22. The method of claim 16 further comprising tracking, using one or more computers, a percentage of words in the digital media item that are displayed by RSPV on each user device that displays the digital media item.

23. The method of claim 16 further comprising using results of tracking to affect a ranking of a web page corresponding to a search result, the web page including the digital media item.

24. The method of claim 23 wherein the digital media item is the web page.

25. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the instructions being executable by a computer processor to:

provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP);

track words of the first content that are displayed using RSVP on the plurality of electronic devices for consumption by the plurality of respective users of the user electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSPV; and

determining, using one or more computers, a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices for consumption by the plurality of respective users of the user electronic devices.

26. The computer program product of claim 25 wherein tracking comprises determining how many words of the first content are displayed using RSVP on the plurality of user electronic devices.

27. The computer program product of claim 25 wherein tracking comprises tracking what words of the first content are displayed using RSVP on the plurality of user electronic devices.

28. The computer program product of claim 25, the instructions being further executable by a computer processor to:

determine, for respective ones of the plurality of user electronic devices, whether one or more words of the first content that are displayed using RSVP correspond to one or more keywords that identify second content; and

provide the second content to respective ones of the plurality of user electronic devices that have, using RSVP, displayed one or more words of the first content that correspond to one or more keywords that identify the second content.

29. The computer program product of claim 25 wherein the first content is non-sponsored content and the respective content requests are initiated by respective ones of the plurality of user electronic devices.

30. The computer program product of claim 25 wherein the first content is sponsored content and the respective content requests are initiated by one or more sever computers.

31. The computer program product of claim 28 wherein the second content is sponsored content.

32. The computer program product of claim 25, the instructions being further executable by a computer processor to:

provide the total aggregate words displayed value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the computerized search engine.

33. The computer program product of claim 25, the instructions being further executable by a computer processor to:

determine a rate of change of the total aggregate words displayed value for the first content and using the rate of change to provide a trending value for the first content.

34. The computer program product of claim 33, the instructions being further executable by a computer processor to:

provide the trending value to a computerized search engine for use in determining a ranking of the first content in ranked search results provided by the search application.

35. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for providing and tracking digital content consumption, the instructions being executable by a computer processor to:

provide first content to a user electronic device, the first content including textual content, the user electronic device being enabled to display words of the first content using rapid serial visual presentation (RSVP);

determine a quantity of words in the first content that are displayed on the user electronic device using RSPV for consumption by a user of the user electronic device, by determining a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices for consumption by the user of the user electronic device; and

determine a charge amount for charging an entity based upon the determined quantity of words.

36. The computer program product of claim 35 wherein the entity is a consumer of the first identified content using the user electronic device.

37. The computer program product of claim 35 wherein the first identified content is sponsored content and the entity is a provider of the sponsored content.

38. A computer program product embedded in a non-transitory computer readable medium including instructions executable by a computer processor for tracking aggregated consumption of a digital media item accessible over a communications network to a plurality of user electronic devices, the instructions being executable by a computer processor to:

track words displayed by rapid serial visual presentation (RSPV) for consumption by each respective user of the plurality of user electronic devices on the plurality of user electronic devices over a period of time, the words displayed by RSPV being displayed as part of the digital media item;

wherein tracking comprises determining an aggregate total quantity of the words displayed by RSVP across the plurality of user electronic devices during the period of time, the aggregate total quantity corresponding to a count of total words of the digital media item displayed by RSVP across the plurality of user electronic devices for consumption by the plurality of respective users of the user electronic devices.

39. The computer program product of claim 38 wherein the digital media item comprises an RSVP-enabled preview of a full-version digital media item.

40. The computer program product of claim 38 wherein the digital media item comprises a web page.

41. The computer program product of claim 38 wherein the digital media item comprises an RSVP-enabled video.

42. The computer program product of claim 38 wherein the digital media item comprises textual content.

43. The computer program product of claim 42 wherein the digital media item further comprises at least one of a photo, a video, and a map.

44. The computer program product of claim 38, the instructions being further executable by a computer processor to:

track a percentage of words in the digital media item that are displayed by RSPV on each user device that displays the digital media item.

45. The computer program product of claim 38, the instructions being further executable by a computer processor to:

use the results of tracking to affect a ranking of a web page corresponding to a search result, the web page including the digital media item.

46. The computer program product of claim 45 wherein the digital media item is the web page.