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Tracking content through serial presentation

  • US 9,552,596 B2
  • Filed: 10/07/2013
  • Issued: 01/24/2017
  • Est. Priority Date: 07/12/2012
  • Status: Active Grant
First Claim
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1. A method for tracking digital content consumption by a plurality of respective users of a plurality of respective user electronic devices, the method comprising:

  • using one or more computers to provide first content to respective ones of the plurality of user electronic devices in response to respective content requests, the first content including textual content, the user electronic devices being enabled to display words of the first content using rapid serial visual presentation (RSVP);

    using one or more computers to track words of the first content that are displayed using RSVP on the plurality of electronic devices for consumption by the plurality of respective users of the user electronic devices by determining at least one of a quantity and an identity of words that are displayed on the plurality of user electronic devices using RSPV; and

    determining, using one or more computers, a total aggregate words displayed value for the first content, the total aggregate words displayed value corresponding to a count of total words of the first content displayed by RSVP across the plurality of user electronic devices for consumption by the plurality of respective users of the user electronic devices.

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