Stateful and stateless cookie operations servers

• US 9,553,918 B1
• Filed: 12/21/2015
• Issued: 01/24/2017
• Est. Priority Date: 11/26/2014
• Status: Active Grant

• Current Assignee: CHEQ AI Technologies (2018) Ltd. (Cheq Technologies Ltd.)
• Original Assignee: Ensighten, Inc. (Cheq Technologies Ltd.)
• Inventors: Jackson, Sam, Zakharoff, Chris, Manion, Joshua R., Goodwin, Joshua C.
• Primary Examiner(s): Luu, Le
• Application Number:
  US14/976,859
• Time in Patent Office: 400 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: H04L 63/0227 Filtering policies mail message filtering H04L51/212
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/142 Managing session states for stateless protocols; Signalling session states; State transitions; Keeping-state mechanisms
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561

Abstract

A stateful or stateless cookie operations server machine can provide real-time, actionable, user-specific tracking abilities in the collection of impressions and user interactions with a company'"'"'s digital properties. The client-side code (e.g., in a web browser) may request an element configured with parameters and a hyperlink (e.g., URL) that causes parameters to be sent to a remote server. The remote server may process the parameters and perform various operations based on the parameters. Mathematical and/or other operations may be performed using the parameters. The remote server may retrieve a configuration corresponding to the request. The remote server may generate or transform content, based on the configuration. The remote server may transmit the transformed content.

Claims

1. A cookie operations server machine, comprising:

at least one processor; and

at least one memory storing computer-executable instructions that, when executed by the at least one processor, cause the cookie operations server machine to;

receive a request for web content;

parse the request for the web content to identify, based on a Uniform Resource Identifier (URI) in the request, a configuration corresponding to the web content;

retrieve the configuration;

retrieve the web content;

transform, based on the configuration, the web content; and

transmit the web content.

2. The cookie operations server machine of claim 1, wherein the web content comprises an image, video, audio, text, Hyper Text Markup Language (HTML), or JavaScript.

3. The cookie operations server machine of claim 1, wherein the configuration comprises instructions to perform one or more transformations on the web content.

4. The cookie operations server machine of claim 1, wherein the configuration comprises a reference to a second configuration.

5. The cookie operations server machine of claim 1, wherein the instructions that cause the cookie operations server machine to parse the request for the web content comprise instructions that cause the cookie operations server machine to resolve a token.

6. The cookie operations server machine of claim 1, wherein the instructions that cause the cookie operations server machine to parse the request for the web content comprise instructions that cause the cookie operations server machine to:

identify a token in the request for the web content;

determine a replacement value for the token; and

replace the token with the replacement value.

7. The cookie operations server machine of claim 6, wherein the instructions further cause the cookie operations server machine to record the request for the web content, in a log, after the token has been replaced with the replacement value.

8. A cookie operations server machine, comprising:

at least one processor; and

at least one memory storing computer-executable instructions that, when executed by the at least one processor, cause the cookie operations server machine to;

receive, from a client device, an HTTP GET message corresponding to first JavaScript, wherein the HTTP GET message comprises a parameter indicating at least one transformation;

retrieve the first JavaScript;

perform the at least one transformation on the first JavaScript, thereby generating second JavaScript; and

transmit, to the client device, the second JavaScript.

9. The cookie operations server machine of claim 8, wherein the instructions that cause the cookie operations server machine to perform the at least one transformation on the first JavaScript comprise instructions that cause the cookie operations server machine to minify the first JavaScript.

10. The cookie operations server machine of claim 8, wherein the instructions that cause the cookie operations server machine to perform the at least one transformation on the first JavaScript comprise instructions that cause the cookie operations server machine to obfuscate the first JavaScript.

11. The cookie operations server machine of claim 8, wherein the instructions that cause the cookie operations server machine to perform the at least one transformation on the first JavaScript comprise instructions that cause the cookie operations server machine to replace document.write in the first JavaScript.

12. The cookie operations server machine of claim 8, wherein the instructions that cause the cookie operations server machine to perform the at least one transformation on the first JavaScript comprise instructions that cause the cookie operations server machine to replace one or more dynamic content Universal Resource Locators (URLs) in the first JavaScript.

13. A method comprising:

receiving, at a first device, from a client device, an HTTP GET message corresponding to JavaScript;

determining that the JavaScript is not stored at the first device;

parsing, by the first device, the HTTP GET message to identify a second device corresponding to the JavaScript;

retrieving the JavaScript from the second device;

storing the JavaScript in a cache at the first device; and

transmitting, from the first device to the client device, and responsive to the HTTP GET message, the JavaScript.

14. The method of claim 13, wherein the HTTP GET message comprises an indication of an amount of time to cache the JavaScript.

15. The method of claim 13, wherein the HTTP GET message comprises an indication of a transformation to perform on the JavaScript.

16. The method of claim 13, further comprising performing one or more transformations on the JavaScript prior to transmitting the JavaScript from the first device.