Methods and apparatus for pixel encoded web page
First Claim
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1. A computing apparatus for providing custom web page content, the computing apparatus comprising:
- a communications network access device for accessing an external server in logical communication with a communications network; and
executable software stored on the communications network access device and executable on demand, the software operative with the communications network access device to cause the communications network access device to;
receive an identifier specific to a user profile and logically embedded in an HTML string;
track activity related to a first web page;
store the identifier in association with information regarding the tracked activity related to the first web page on the communications network access device;
transmit the identifier and the associated information regarding the tracked activity to the external server, wherein the external server updates the user profile regarding the tracked activity; and
receive a second web page, wherein content in the second web page is customized based upon the user profile as updated in accordance with the transmitted identifier and the associated information regarding the tracked activity related to the first web page content.
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Abstract
The present invention relates to methods and apparatus for unobtrusively determining previous actions and information associated with a user via an RGB string and generating web page content based upon previous actions and stored information.
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Citations
20 Claims
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1. A computing apparatus for providing custom web page content, the computing apparatus comprising:
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a communications network access device for accessing an external server in logical communication with a communications network; and executable software stored on the communications network access device and executable on demand, the software operative with the communications network access device to cause the communications network access device to; receive an identifier specific to a user profile and logically embedded in an HTML string; track activity related to a first web page; store the identifier in association with information regarding the tracked activity related to the first web page on the communications network access device; transmit the identifier and the associated information regarding the tracked activity to the external server, wherein the external server updates the user profile regarding the tracked activity; and receive a second web page, wherein content in the second web page is customized based upon the user profile as updated in accordance with the transmitted identifier and the associated information regarding the tracked activity related to the first web page content. - View Dependent Claims (2, 3, 4, 5)
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6. A computer apparatus for tracking prior activity by a network access device, the computing apparatus comprising:
a computer server in logical communication with a communications network; and
executable software stored on the computer server and executable on demand, the software operative with the computer server to cause the computer server to;receive a request for a web page from a network access device, the request including an HTML string, wherein an identifier is embedded in the HTML string; access a user profile associated with the identifier, wherein the user profile is associated with information regarding activity previously tracked in relation to previously accessed web pages; generate customized web page content based upon the user profile associated with the identifier embedded in the HTML string; and transmit the customized web page content to the network access device that sent the identifier. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method for providing custom web page content, the method comprising:
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receiving an identifier specific to a user profile and logically embedded in an HTML string; tracking activity related to a first web page; storing the identifier in association with information regarding the tracked activity related to the first web page on a network access device; transmitting the identifier and the associated information regarding the tracked activity to an external server, wherein the external server updates the user profile regarding the tracked activity; and receiving a second web page, wherein content in the second web page is customized based upon the user profile as updated in accordance with the transmitted identifier and the associated information regarding the tracked activity related to the first web page. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification