Method and apparatus for targeted advertising with delivery of content

• US 9,554,195 B2
• Filed: 10/31/2014
• Issued: 01/24/2017
• Est. Priority Date: 10/31/2014
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Baldwin, Christopher
• Primary Examiner(s): Le, Rong
• Application Number:
  US14/529,259
• Publication Number:
  US 20160127801A1
• Time in Patent Office: 816 Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/258 Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data arrangements for services using the result on the distributing side of broadcast systems H04H60/66; profiles in network data switching protocols H04L67/30
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/6131 involving transmission via a mobile phone network wireless downlink channel access H04W74/006
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

Aspects of the subject disclosure may include, for example, receiving, over a multicast-broadcast single-frequency network channel of a cellular network, a second advertisement provided by an advertisement server; providing the second advertisement to a media processor to cause the media processor to replace a first advertisement with the second advertisement during presentation of media content received by the media processor over a first network, where the second advertisement is selected from a group of advertisements according to user data of a user of the media processor. Other embodiments are disclosed.

Claims

1. A media processor comprising:

a processing system comprising a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

receiving, over a first network, a content stream comprising media content and a first advertisement;

receiving, via a cellular receiver, a second advertisement that is provided by an advertisement server over a multicast-broadcast single-frequency network channel of a cellular network;

replacing the first advertisement with the second advertisement;

presenting, via a display, the media content and the second advertisement,

wherein the second advertisement is selected from a group of advertisements according to user data of a user of the media processor,

wherein the content stream comprises a third advertisement, and wherein the operations further comprise presenting, via the display, the third advertisement; and

detecting a delay in receiving, via the cellular receiver, a fourth advertisement that is provided by the advertisement server over the multicast-broadcast single-frequency network channel of the cellular network, wherein the third advertisement is presented via the display instead of the fourth advertisement responsive to the detecting of the delay.

2. The media processor of claim 1, wherein the user data comprises a location of the media processor and user preferences of the user determined from a history of content consumption at the media processor.

3. The media processor of claim 2, wherein the receiving of the content stream is via a broadcast of the content stream over the first network, wherein the cellular receiver is integrated with the media processor, and wherein the operations further comprise:

detecting an advertisement trigger in the content stream; and

responsive to the detecting of the advertisement trigger, transmitting an advertisement request over the cellular network to the advertisement server,

wherein the receiving of the second advertisement is responsive to the advertisement request.

4. The media processor of claim 1, wherein the receiving of the second advertisement that is provided by the advertisement server over the multicast-broadcast single-frequency network channel of the cellular network is according to a synchronization of the advertisement server and a content server providing the content stream over the first network.

5. The media processor of claim 4, wherein the synchronization is based on a synchronization signal provided to the advertisement server.

6. The media processor of claim 1, wherein the receiving of the content stream is via a unicast or multicast of the content stream over the first network.

7. The media processor of claim 1, wherein the receiving of the second advertisement is from a mobile communication device that receives the second advertisement from the advertisement server over the multicast-broadcast single-frequency network channel of the cellular network.

8. The media processor of claim 7, wherein the cellular receiver is integrated with the mobile communication device.

9. The media processor of claim 1, wherein the operations further comprise:

receiving, via the cellular receiver, a group of second advertisements that is provided by the advertisement server over the multicast-broadcast single-frequency network channel of the cellular network.

10. The media processor of claim 9, wherein the operations further comprise:

selecting the second advertisement from among the group of second advertisements.

11. The media processor of claim 10, wherein the selecting of the second advertisement from among the group of second advertisements is according to a location of the media processor, user preferences of the user determined from a history of content consumption at the media processor, a user profile of the user, demographics of the user, or a combination thereof.

12. A method comprising:

providing, by a processing system including a processor, a content stream to a media processor over a first network, wherein the content stream comprises media content and a first advertisement;

obtaining, by the processing system, a second advertisement from an advertisement server;

providing, by the processing system to a cellular receiver, the second advertisement over a cellular network;

wherein the cellular receiver is in communication with the media processor, and

wherein the providing of the second advertisement causes the media processor to replace the first advertisement with the second advertisement and to present the media content and the second advertisement,

wherein the content stream comprises a third advertisement;

presenting, via a display, the third advertisement; and

detecting, by the processing system, a delay in receiving, via the cellular receiver, a fourth advertisement that is provided by the advertisement server over the cellular network, wherein the third advertisement is presented via the display instead of the fourth advertisement responsive to the detecting of the delay.

13. The method of claim 12, wherein the providing of the second advertisement to the cellular receiver is via a multicast-broadcast single-frequency network channel of the cellular network.

14. The method of claim 12, wherein the second advertisement is selected from a group of advertisements according to a location of the media processor, user preferences determined from a history of content consumption at the media processor, a user profile of a user of the media processor, demographics of the user, or a combination thereof.

15. The method of claim 12, comprising:

providing, by the processing system, an advertisement request to the advertisement server, wherein the obtaining of the second advertisement from the advertisement server is responsive to the advertisement request.

16. The method of claim 12, comprising providing, by the processing system, synchronization data to enable synchronizing of the advertisement server with the providing of the content stream to the media processor.

17. The method of claim 12, wherein the cellular receiver is integrated with a mobile communication device, and

wherein the providing of the second advertisement is to the mobile communication device over a multicast-broadcast single-frequency network channel of the cellular network which causes the mobile communication device to transmit the second advertisement to the media processor.

18. The method of claim 12, wherein the providing of the content stream to the media processor over the first network is via a broadcast, and wherein the cellular receiver is integrated with the media processor.

19. A machine-readable storage device, comprising executable instructions that, when executed by a processing system including a processor of a mobile communication device, facilitate performance of operations, comprising:

receiving, over a multicast-broadcast single-frequency network channel of a cellular network, a second advertisement provided by an advertisement server;

providing the second advertisement to a media processor to cause the media processor to replace a first advertisement with the second advertisement during presentation of media content received by the media processor over a first network,

wherein the second advertisement is selected from a group of advertisements according to user data of a user of the media processor,

wherein the multicast-broadcast single-frequency network channel comprises a third advertisement, and wherein the operations further comprise presenting, via a display, the third advertisement; and

detecting, by the processing system, a delay in receiving, via a cellular receiver, a fourth advertisement that is provided by the advertisement server over the multicast-broadcast single-frequency network channel of the cellular network, wherein the third advertisement is presented via the display instead of the fourth advertisement responsive to the detecting of the delay.

20. The machine-readable storage device of claim 19, wherein the operations further comprise:

receiving an advertisement request from the media processor responsive to a detection by the media processor of an advertisement trigger in the media content; and

transmitting the advertisement request over the cellular network to the advertisement server, wherein the receiving of the second advertisement over the multicast-broadcast single-frequency network channel is responsive to the transmitting of the advertisement request.