Computer implemented methods and apparatus for identifying topical influence in an online social network
First Claim
1. A method for identifying topical influence in a social networking system implemented using a database system, the method comprising:
- identifying, at a server associated with the database system, a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system;
identifying a topic associated with the first user or with the feed item;
determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system;
generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one customer relationship management (CRM) record of a CRM system;
determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and
automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer.
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Accused Products
Abstract
Disclosed are methods, apparatus, systems, and computer-readable storage media for identifying topical influence in an online social network. In some implementations, an entity associated with a feed item is identified. A topic associated with the entity or with the feed item is also identified. The entity can be determined to be a topical influencer regarding the topic in the online social network based on one or more factors, such as a factor indicating dissemination of information associated with the identified topic to other entities. A display device can be configured to display information indicating the determination that the entity is a topical influencer of the identified topic.
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Citations
17 Claims
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1. A method for identifying topical influence in a social networking system implemented using a database system, the method comprising:
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identifying, at a server associated with the database system, a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system; identifying a topic associated with the first user or with the feed item; determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system; generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one customer relationship management (CRM) record of a CRM system; determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A database system for identifying topical influence in a social networking system implemented using a server system, the database system configurable to cause:
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identifying a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system; identifying a topic associated with the first user or with the feed item; determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system; generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one CRM record of a CRM system; determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer. - View Dependent Claims (14)
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15. A computer program product comprising computer-readable program code capable of being executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code comprising instructions configurable to cause:
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identifying a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system; identifying a topic associated with the first user or with the feed item; determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system; generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one CRM record of a CRM system; determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer. - View Dependent Claims (16, 17)
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Specification