Computer implemented methods and apparatus for identifying topical influence in an online social network

• US 9,558,277 B2
• Filed: 04/03/2013
• Issued: 01/31/2017
• Est. Priority Date: 04/04/2012
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Pappas, Jonathan
• Primary Examiner(s): Mofiz, Apu
• Assistant Examiner(s): DAYE, CHELCIE L
• Application Number:
  US13/856,203
• Publication Number:
  US 20140136521A1
• Time in Patent Office: 1,399 Days
• Field of Search: 707/722, 709/204
• US Class Current: 1/1
• CPC Class Codes: G06F 16/3323 using document space presentation or visualization, e.g. category, hierarchy or range presentation and selection
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed are methods, apparatus, systems, and computer-readable storage media for identifying topical influence in an online social network. In some implementations, an entity associated with a feed item is identified. A topic associated with the entity or with the feed item is also identified. The entity can be determined to be a topical influencer regarding the topic in the online social network based on one or more factors, such as a factor indicating dissemination of information associated with the identified topic to other entities. A display device can be configured to display information indicating the determination that the entity is a topical influencer of the identified topic.

Claims

1. A method for identifying topical influence in a social networking system implemented using a database system, the method comprising:

identifying, at a server associated with the database system, a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system;

identifying a topic associated with the first user or with the feed item;

determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system;

generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one customer relationship management (CRM) record of a CRM system;

determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and

automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer.

2. The method recited in claim 1, wherein determining that the first user is the topical influencer includes:

identifying the first user as one of a plurality of users associated with the identified topic in a database.

3. The method recited in claim 1, wherein the topic is a name of one of:

a user, a group, a CRM object, a record, and a category of information.

4. The method recited in claim 1, wherein identifying the topic associated with the first user or with the feed item includes:

determining that content of the feed item includes designated information associated with the topic.

5. The method recited in claim 4, wherein the designated information includes one or more of:

a character, a word, a phrase, an expression, a command, a user ID, a tag, a symbol, an @mention, a URL address, a hyperlink, a language, a header, a document, a type of document, an image file, a video file, an audio file, a type of file, and a timeframe.

6. The method recited in claim 1, wherein identifying the topic associated with the first user or with the feed item includes:

identifying the topic as being included in a profile of the first user.

7. The method recited in claim 6, wherein the profile of the first user includes one or more of:

preference information, status information, expertise and skills information, topics of interest information, and group membership information.

8. The method recited in claim 1, wherein identifying the topic associated with the first user or with the feed item includes:

identifying the topic in association with one or more of;

a role, a title, a group, a record, a field of a record, a record update, a type of record, a feed, a type of feed, a conversation thread, a feed item, a message, a type of message, and a geographic location.

9. The method recited in claim 1, wherein the factors include one or more of:

a number of preference indications associated with the feed item, a number of comments associated with the feed item, a number of times the feed item is shared in the social networking system, a number of times the topic is identified in association with other feed items, a number of times the topic is included in messages submitted by the first user, a number of times the first user is recognized as an expert or an authority regarding the topic by one or more users of the social networking system, a number of times the first user is @mentioned in messages submitted by one or more users of the social networking system, a number of user-submitted messages having content identifying the first user and the topic, a number of followers of a topic page, a number of times the first user has accessed or interacted with a topic feed, a number of times the first user has accessed or interacted with a data object associated with the identified topic, and an association of a profile page of the first user with the topic.

10. The method recited in claim 1, wherein determining that the first user is the topical influencer of the identified topic based on the one or more factors includes:

applying weight information to the one or more factors;

calculating, based on the weight information applied to the one or more factors, a value representing a level of influence of the first user on the identified topic; and

determining that the calculated value meets or exceeds a threshold level.

11. The method of claim 1, wherein the social networking system is specific to one of a plurality of organizations.

12. The method of claim 1, wherein the first user is one of a plurality of users being influencers of topics, the users and the topics being indicated in the recommendation.

13. A database system for identifying topical influence in a social networking system implemented using a server system, the database system configurable to cause:

identifying a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system;

identifying a topic associated with the first user or with the feed item;

determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system;

generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one CRM record of a CRM system;

determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and

automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer.

14. The database system of claim 13, wherein the factors include one or more of:

a number of preference indications associated with the feed item, a number of comments associated with the feed item, a number of times the feed item is shared in the social networking system, a number of times the topic is identified in association with other feed items, a number of times the topic is included in messages submitted by the first user, a number of times the first user is recognized as an expert or an authority regarding the topic by one or more users of the social networking system, a number of times the first user is @mentioned in messages submitted by one or more users of the social networking system, a number of user-submitted messages having content identifying the first user and the topic, a number of followers of a topic page, a number of times the first user has accessed or interacted with a topic feed, a number of times the first user has accessed or interacted with a data object associated with the identified topic, and an association of a profile page of the first user with the topic.

15. A computer program product comprising computer-readable program code capable of being executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code comprising instructions configurable to cause:

identifying a first user associated with a feed item stored in a database of the database system, the feed item capable of being provided for inclusion in a feed of the social networking system;

identifying a topic associated with the first user or with the feed item;

determining that the first user is a topical influencer of the identified topic in the social networking system based on one or more factors, the topical influencer being a contributor of information associated with the identified topic, the one or more factors related to dissemination of the contributed information to other entities in the social networking system;

generating, responsive to determining that the first user is the topical influencer, a recommendation of at least one action taken by the first user, the at least one action being related to the identified topic and the at least one action being related to at least one CRM record of a CRM system;

determining that a further feed item comprising content authored by a second user of the social networking system is related to both the topic and the CRM record; and

automatically providing, responsive to determining that the further feed item comprising the content authored by the second user is related to both the topic and the CRM record, the recommendation to a device of the second user, the recommendation configurable to be displayed in association with a visual indicator at a display of the device, the visual indicator configurable to indicate that the first user is the topical influencer.

16. The computer program product of claim of 15, wherein the factors include one or more of:

a number of preference indications associated with the feed item, a number of comments associated with the feed item, a number of times the feed item is shared in the social networking system, a number of times the topic is identified in association with other feed items, a number of times the topic is included in messages submitted by the first user, a number of times the first user is recognized as an expert or an authority regarding the topic by one or more users of the social networking system, a number of times the first user is @mentioned in messages submitted by one or more users of the social networking system, a number of user-submitted messages having content identifying the first user and the topic, a number of followers of a topic page, a number of times the first user has accessed or interacted with a topic feed, a number of times the first user has accessed or interacted with a data object associated with the identified topic, and an association of a profile page of the first user with the topic.

17. The computer program product of claim of 15, the instructions further configurable to cause:

applying weight information to the one or more factors;

calculating, based on the weight information applied to the one or more factors, a value representing a level of influence of the first user on the identified topic; and

determining that the calculated value meets or exceeds a threshold level.