System and method for advertisement management
First Claim
Patent Images
1. A system comprising:
- storage hardware configured to;
store one or more ad group data structures associated with an account data structure, the one or more ad group data structures including a plurality of advertisements; and
associate the one or more ad group data structures with an ad campaign, the ad campaign associated with an advertised Internet property associated with the plurality of advertisements; and
control hardware communicatively coupled to the storage hardware, the control hardware configured to;
tag the advertised Internet property with a tag configured to request a script from the system upon the browser visiting the advertised Internet property for a first time during a browser session;
receive the request for the script;
send the script to the browser in response to receipt of the request, the script customized to the advertised Internet property and configured to send to the system a one-by-one pixel image request including information associated with user interactions with the browser;
accumulate data associated with the user interactions with the browser via the script;
retrieve user account data associated with the browser session; and
transmit the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data.
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Abstract
The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.
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Citations
31 Claims
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1. A system comprising:
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storage hardware configured to; store one or more ad group data structures associated with an account data structure, the one or more ad group data structures including a plurality of advertisements; and associate the one or more ad group data structures with an ad campaign, the ad campaign associated with an advertised Internet property associated with the plurality of advertisements; and control hardware communicatively coupled to the storage hardware, the control hardware configured to; tag the advertised Internet property with a tag configured to request a script from the system upon the browser visiting the advertised Internet property for a first time during a browser session; receive the request for the script; send the script to the browser in response to receipt of the request, the script customized to the advertised Internet property and configured to send to the system a one-by-one pixel image request including information associated with user interactions with the browser; accumulate data associated with the user interactions with the browser via the script; retrieve user account data associated with the browser session; and transmit the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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electronically storing, by a processing device, in one or more ad group data structures, one or more advertisement data structures associated with the one or more ad group data structures, the one or more advertisement data structures including a plurality of advertisements associated with an advertised Internet property; electronically storing, by the processing device, in an ad campaign data structure, the one or more ad group data structures; electronically tagging, by the processing device, the advertised Internet property with a tag configured to request a script from the processing device upon the browser visiting the advertised Internet property for a first time during a browser session; electronically receiving, by the processing device, the request for the script; electronically sending the script to the browser, by the processing device, in response to receipt of the request, the script customized to the advertised Internet property and configured to send to the processing device a one-by-one pixel image request including information associated with user interactions with the browser; electronically accumulating, by the processing device, data associated with the user interactions with the browser via the script; electronically retrieving user account data, by the processing device, associated with the browser session; and transmitting, by a communications interface, the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method, comprising:
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electronically associating, by a processing device, advertising accounts with a plurality of account holders, wherein an account of the advertising accounts comprises a script customized to an advertised Internet property associated with the account, the script configured to send to the processing device a one-by-one pixel image request including information associated with user interactions with a browser; electronically tagging, by the processing device, the advertised Internet property with a tag configured to request the script from the processing device upon the browser visiting the advertised Internet property for a first time during a browser session; electronically creating, by the processing device, an ad campaign associated with a property of the advertised Internet property associated with the account; electronically sending the script to the browser, by the processing device, in response to receipt of the request for the script; electronically accumulating, by the processing device, data associated with the user interactions with the browser via the script; electronically retrieving user account data, by the processing device, associated with the browser session; and transmitting, by a communications interface, the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification