Method and apparatus for providing internet advertising service
First Claim
Patent Images
1. A method comprising:
- receiving, at a server computing device, a request for content to be transmitted to a user computing device;
after a determination that advertising content has been displayed on the user computing device for at least a first threshold amount of time, the server computing device authorizing display of the requested content at the user computing device; and
after determining that the requested content has been displayed on the user computing device for at least a second threshold amount of time, terminating authorization of the display of the requested content at the user computing device such that display of second advertising content replaces display of the requested content at the user computing device.
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Abstract
A method and apparatus for providing advertising service in a computer network is provided. This method and apparatus further comprises receiving a request from a user via this computer network to view a Web page, providing conditions to the user for viewing this Web page, delivering this Web page to the user, determining if the user has met the conditions required for viewing this Web page, and terminating access of the user to this Web page if these conditions are not met.
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Citations
19 Claims
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1. A method comprising:
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receiving, at a server computing device, a request for content to be transmitted to a user computing device; after a determination that advertising content has been displayed on the user computing device for at least a first threshold amount of time, the server computing device authorizing display of the requested content at the user computing device; and after determining that the requested content has been displayed on the user computing device for at least a second threshold amount of time, terminating authorization of the display of the requested content at the user computing device such that display of second advertising content replaces display of the requested content at the user computing device. - View Dependent Claims (2, 3, 4, 5, 6, 17, 19)
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7. A non-transitory computer-readable storage medium storing program instructions, wherein the program instructions are computer-executable to implement:
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receiving, via one or more networks, a request for content to be provided to a user computing device; in response to determining that advertising content has been displayed on the user computing device for at least a first threshold time period, permitting display of a portion of the requested content at the user computing device; and in response to determining that the portion of the requested content has been displayed on the user computing device for at least a second threshold time period, terminating permission of the display of the requested content at the user computing device such that display of second advertising content replaces display of the portion of the requested content at the user computer device. - View Dependent Claims (8, 9, 10, 18)
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11. A non-transitory computer-readable storage medium storing program instructions, wherein the program instructions are computer-executable to perform:
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displaying an indication of an amount of time that advertising content has been displayed on a user computing device; after the advertising content has been displayed on the user computing device for at least a first threshold amount of time, displaying content previously requested by a user, wherein said displaying content previously requested by a user is performed after receiving, from a server computing device, authorization to display the requested content; and after a determination that the requested content has been displayed for at least a second threshold amount of time, terminating display of the requested content on the user computing device and displaying other advertising content. - View Dependent Claims (12, 13, 14, 15, 16)
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Specification