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Systems and methods to reward user interactions

  • US 9,558,502 B2
  • Filed: 11/03/2011
  • Issued: 01/31/2017
  • Est. Priority Date: 11/04/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • providing a computing device having;

    a portal; and

    a data warehouse coupled with the portal and storingan identifier of an advertisement, whereinthe advertisement is configured to be present in a web page by a media channel separate from the portal when a browser loads the web page, andthe advertisement includes a reference to the portal;

    a cookie identifier provided by the portal in the browser to identify a user of the browser; and

    transaction data of the user identified by the cookie identifier;

    responsive to the browser loading the advertisement in a form of a banner that appears to be a single image occupying a predefined region of the web page, receiving in the portal a request for a resource of the advertisement in accordance with the reference to the portal configured in the advertisement provided by the media channel, wherein the single image of the advertisement includesa first portion associated with a first uniform resource locator configured to direct the browser to visit a website at the first uniform resource locator when the first portion of the advertisement is selected;

    responsive to the request for the resource of the advertisement, during the loading of the advertisement for a presentation of the single image of the advertisement in the web page by the media channel, and prior to the user interacting with the advertisement,determining, by the computing device, an account identifier of the user based on the cookie identifierdetermining, by the computing device, whether the user identified by the account identifier is qualified to receive an offer for a reward based at least in part on the transaction data of the user;

    configuring, by the computing device, the resource based on a result of the determining of whether the user identified by the account identifier is qualified to receive the offer, includingin response to a determination that the user is qualified for the offer, providing first content in the resource to cause the browser to add to the single image of the advertisement rendered in the browser a user interface element, the user interface element includinga second portion of the advertisement showing a message inviting the user to select the second portion of the advertisement, and,a second uniform resource locator linked to the second portion of the advertisement, wherein when the second portion of the advertisement is selected the browser visits the second uniform resource locator, andin response to a determination that the user is not qualified for the offer, providing second content in the resource to cause the browser to render the advertisement without the second portion that would be rendered if the user were determined to be qualified for the offer;

    communicating, by the portal to the browser, the resource configured based on the result of the determining of whether the user identified by the account identifier is qualified to receive the offer; and

    in response to the second portion of the advertisement being selected in the browser, tracking, by the computing device, interactions of the user with the advertisement and determining whether the user is qualified for the reward, wherein the tracking and the determining are performed by;

    redirecting the browser from the portal to an offeree website separate from the portal; and

    after the user interacting with the offeree website, receiving a notification from the browser, wherein a determination of whether the user is qualified for the reward is based on the notification.

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