Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria
First Claim
1. A method of optimizing content delivery to a client device, said method comprising:
- automatically determining a type of client device software that is associated with an electronic request received from a corresponding client device over a communications network;
automatically selecting one or more of a first plurality of selectable content items and one or more of a second plurality of selectable content items for said client device if said electronic request is associated with a first type of client device software, wherein said first plurality of selectable content items are configured for said first type but not a second type of client device software, and wherein said second plurality of selectable content items are configured for said first type and said second type of client device software;
automatically selecting said one or more of said second plurality of selectable content items if said electronic request is associated with said second type of client device software; and
transmitting via the communications network said selectable content items having been selected to said client device.
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Accused Products
Abstract
Optimization constraints are used to select an appropriate content item from an available group of content items which are ordered in a specific manner to facilitate the proper selection of the content item, even if the exact item desired is not present. The server is then able to insert the selected content item into the outgoing content page requested by the client. The optimization constraints can be, but are not limited to, anyone of the following: communication channel performance (bandwidth), client operating system, client processor, client display capabilities, client installed software (video or audio codecs for example), and/or user preferences. A software product and method enable selective delivery of content to client devices of varying performance characteristics, including varying bandwidth, by selective filtering and inclusion of markup language content using tags demarcating optional content. An optimization constraint is used to select one of the items.
41 Citations
33 Claims
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1. A method of optimizing content delivery to a client device, said method comprising:
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automatically determining a type of client device software that is associated with an electronic request received from a corresponding client device over a communications network; automatically selecting one or more of a first plurality of selectable content items and one or more of a second plurality of selectable content items for said client device if said electronic request is associated with a first type of client device software, wherein said first plurality of selectable content items are configured for said first type but not a second type of client device software, and wherein said second plurality of selectable content items are configured for said first type and said second type of client device software; automatically selecting said one or more of said second plurality of selectable content items if said electronic request is associated with said second type of client device software; and transmitting via the communications network said selectable content items having been selected to said client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for optimizing content delivery, said system comprising:
at least one server communicating with a plurality of client devices over a communications network, said at least one server including; a determination module configured to automatically determine a type of client device software associated with an electronic request received from a corresponding client device over said communications network; a selection module configured to automatically select one or more of a first plurality of selectable content items and one or more of a second plurality of selectable content items for said client device if said electronic request is associated with a first type of client device software, wherein said first plurality of selectable content items are configured for said first type but not a second type of client device software, and wherein said second plurality of selectable content items are configured for said first type and said second type of client device software, and automatically select said one or more of said second plurality of selectable content items if said electronic request is associated with said second type of client device software; and a transmitting module configured to transmit via the communications network said selectable content items having been selected to said client device over said communications network. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for optimizing content delivery, said system configured to communicate with a plurality of client devices over a communications network, said system comprising:
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a processor; a computer-readable medium having encoded thereon a sequence of instructions which, when executed by said processor, causes said processor to; automatically determine a type of client device software associated with an electronic request received from a corresponding client device over said communications network; automatically select one or more of a first plurality of selectable content items and one or more of a second plurality of selectable content items for said client device if said electronic request is associated with a first type of client device software, wherein said first plurality of selectable content items are configured for said first type but not a second type of client device software, and wherein said second plurality of selectable content items are configured for said first type and said second type of client device software, and automatically select said one or more of said second plurality of selectable content items if said electronic request is associated with said second type of client device software; and transmit via the communications network said selectable content items having been selected to said client device over said communications network. - View Dependent Claims (25, 26, 27, 28)
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29. A non-transitory computer-readable medium having encoded thereon a sequence of instructions which, when executed by a processor, causes said processor to:
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automatically determine a type of client device software associated with an electronic request received from a corresponding client device over a communications network; automatically select one or more of a first plurality of selectable content items and one or more of a second plurality of selectable content items for said client device if said electronic request is associated with said first type of client device software, wherein said first plurality of selectable content items are configured for said first type but not a second type of client device software, and wherein said second plurality of selectable content items are configured for said first type and said second type of client device software; automatically select said one or more of said second plurality of selectable content items if said electronic request is associated with said second type of client device software; and transmit via the communications network said selectable content items having been selected to said client device over said communications network. - View Dependent Claims (30, 31, 32, 33)
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Specification