Recommending media content to a user based on information associated with a referral source

• US 9,560,159 B1
• Filed: 06/07/2013
• Issued: 01/31/2017
• Est. Priority Date: 06/07/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lewis, Justin, Greene, Kevin
• Primary Examiner(s): Tank, Andrew
• Application Number:
  US13/913,105
• Time in Patent Office: 1,334 Days
• Field of Search: 715/206, 715/738, 715744-748, 715/760, 715/811, 715/828, 715/751, 705/26.7, 725/34, 725/46
• US Class Current: 1/1
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70

Abstract

Systems and methods for recommending media content to a user based on information associated with a referral source that referred the user to a media item provided by a source of the media content are presented. In one or more aspects, a system is provided that includes a presentation component that presents, via user a interface, a first media item associated with a media presentation source referred to a user through a referral source. The system further includes an analytics component that identifies a second media item based on media items associated with the media presentation source that are referred to other users through the referral source, and a recommendation component that recommends the second media item to the user through the user interface.

Claims

1. A system, comprising:

a memory; and

a processor that executes computer executable instructions stored in the memory that cause the processor to;

receive, from a user device, a request to present a first media item, wherein the request to present the first media item is sent in response to selection of a link associated with the first media item, by a first user of the user device, displayed at a referral source, wherein the referral source is a first content platform that is distinct from a media presentation source that is a second content platform;

in response to the request to present the first media item, present, via a user interface on the user device, the first media item associated with the media presentation source;

identify a group of users connected to the first user through the referral source;

select a second user included in the group of users, wherein the second user has included a first link to the first media item in a first social networking post hosted by the referral source;

determine that the second user has included a second link to a second media item in a second social networking post hosted by the referral source;

identify the second media item from a plurality of media items associated with the media presentation source based on-the determination that the second user has included the second link to the second media item in the second social networking post; and

recommend the second media item to the first user through the user interface.

2. The system of claim 1, wherein the first content platform and the second content platform are at least one of a website or an application.

3. The system of claim 1, wherein the computer executable instructions further cause the processor to identify the second media item based on a time at which the second social networking post including the second link was posted at the referral source.

4. The system of claim 1, wherein the computer executable instructions further cause the processor to identify the second media item based on a geographical location associated with a device employed to post the first link to the first media item in the first social networking post.

5. The system of claim 1, wherein the computer executable instructions further cause the processor to identify the second media item based on information regarding the second user.

6. The system of claim 5, wherein the computer executable instructions further cause the processor to select the second user based on a watch history of the second user at the media presentation source.

7. The system of claim 5, wherein the computer executable instructions further cause the processor to select the second user based on demographic similarity between the first user and the second user.

8. The system of claim 5, wherein the computer executable instructions further cause the processor to identify the second media item based on media items the second user found interesting at the media presentation source.

9. The system of claim 1, wherein the computer executable instructions further cause the processor to identify the second media item based on a similarity of the second media item to content associated with the referral source.

10. A method comprising:

receiving, from a user device, a request to present a first media item, wherein the request to present the first media item is sent in response to selection of a link associated with the first media item, by a first user of the user device, displayed at a referral source, wherein the referral source is a first content platform that is distinct from a media presentation source that is a second content platform;

in response to the request to present the first media item, presenting, via a user interface on the user device, the first media item associated with the media presentation source;

identifying, using a hardware processor, a group of users connected to the first user through the referral source;

selecting a second user included in the group of users, wherein the second user has included a first link to the first media item in a first social networking post hosted by the referral source;

determining that the second user has included a second link to a second media item in a second social networking post hosted by the referral source;

identifying the second media item from a plurality of media items associated with the media presentation source based on the determination that the second user has included the second link to the second media item in the second social networking post; and

recommending the second media item to the first user through the user interface.

11. The method of claim 10, wherein the first content platform and the second content platform are at least one of a website or an application.

12. The method of claim 10, further comprising identifying the second media item based on a time at which the second social networking post including the second link was posted at the referral source.

13. The method of claim 10, further comprising identifying the second media item based on a geographical location associated with a device employed to post the first link to the first media item in the first social networking post.

14. The method of claim 10, further comprising identifying selecting the second user based on a watch history of the second user at the media presentation source.

15. The method of claim 10, further comprising selecting the second user based on a similarity between the second user and the first user with respect to user interest or user demographics.

16. The method of claim 10, further comprising identifying the second media item based on a similarity of the second media item to content associated with the referral source.

17. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause a system including a processor to perform operations, comprising:

receiving, from a user device, a request to present a first media item, wherein the request to present the first media item is sent in response to selection of a link associated with the first media item, by a first user of the user device, displayed at a referral source, wherein the referral source is a first content platform that is distinct from a media presentation source that is a second content platform;

in response to the request to present the first media item, presenting, via a user interface on the user device, the first media item associated with the media presentation source;

identifying a group of users connected to the first user through the referral source;

selecting a second user included in the group of users, wherein the second user has included a first link to the first media item in a first social networking post hosted by the referral source;

determining that the second user has included a second link to a second media item in a second social networking post hosted by the referral source;

identifying the second media item from a plurality of media items associated with the media presentation source based on the determination that the second user has included the second link to the second media item in the second social networking post; and

recommending the second media item to the first user through the user interface.

18. The non-transitory computer-readable medium of claim 17, wherein the first content platform and the second content platform are at least one of a website or an application.