Method and system for interactive selection of items for purchase from a video

• US 9,560,415 B2
• Filed: 01/24/2014
• Issued: 01/31/2017
• Est. Priority Date: 01/25/2013
• Status: Active Grant

• Current Assignee: Tapshop LLC
• Original Assignee: Tapshop LLC
• Inventors: Good, Martin J., Guthrie, Scott D., Page, Timothy L., Huang, Wei
• Primary Examiner(s): Smith, Chenea
• Application Number:
  US14/163,271
• Publication Number:
  US 20140215529A1
• Time in Patent Office: 1,103 Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

A computer-implemented method comprises displaying a video episode via a display screen, identifying, via a processor, the video episode with a unique play identifier, tracking, via the processor, an image of a shopable item in the displaying video, and linking a display screen coordinate location of an interactive tap zone with the image of the shopable item during the video episode. The interactive tap zone is selected to indicate selection of the tracked shopable item and the processor associates the selection with the unique play identifier.

Claims

1. A computer-implemented method comprising:

displaying a video episode via a display screen;

identifying, via a processor, each instance of video playback for the video episode with a unique play identifier;

tracking, via the processor, an image of a shopable item in the displaying video;

linking a display screen coordinate location of an interactive tap zone with the image of the shopable item during the video episode,

wherein linking the display screen coordinate location of the interactive tap zone with the image of the shopable item during the video episode further includes tracking the coordinate location and timestamp data on a frame by frame basis as the video episode progresses; and

saving selection of the tracked image of the shopable item for association with the unique play identifier via a video interactive selection system that hosts or links to a shopping cart platform to reflect a purchase option for the shopable item after the video playback for the episode is ended,

wherein the interactive tap zone is selected by touching or clicking on the coordinate location on the display screen to indicate selection of the tracked image of the shopable item during the instance of video playback for the episode and the selection is associated with the unique play identifier, and

wherein the shopable item and related information about the shopable item is placed in a shopping cart of the shopping cart platform without pausing the video playback.

2. The computer-implemented method of claim 1, further comprising:

receiving touch screen input from the interactive tap zone associated with the tracked image of the shopable item during display of the video; and

displaying shopping data for the tracked shopable item on the display screen in response to receiving touch screen input during display of the video.

3. The computer-implemented method of claim 2, wherein the displayed shopping data includes price, features and options for the tracked shopable item.

4. The computer-implemented method of claim 1, wherein the interactive tap zone is disabled for the shopable item during display of the video to make the shopable item unselectable.

5. The computer-implemented method of claim 1, further comprising:

sending data to a server indicating that the shopable item was selected; and

connecting the processor to an e-commerce infrastructure related to the shopable item selected.

6. The computer-implemented method of claim 5, wherein the e-commerce infrastructure includes the shopping cart platform and purchase options displayed on the display screen during the playback of the video episode.

7. The computer-implemented method of claim 1, wherein the display screen displays the e-commerce infrastructure including a shopping cart platform and purchase options for the selected shopable item after the video episode is ended.

8. The computer-implemented method of claim 1, further comprising:

tracking, via the processor, a plurality of images of shopable items in the displaying video; and

linking a plurality of display screen coordinate locations for a plurality of interactive tap zones with each respective image of the shopable items during the video episode.

9. A non-transitory computer-readable medium including machine executable code for carrying out a method, the method comprising:

displaying a video episode via a display screen;

identifying, via a processor, each instance of video playback for the video episode with a unique play identifier;

tracking, via the processor, an image of a shopable item in the displaying video;

linking a display screen coordinate location of an interactive tap zone with the image of the shopable item during the video episode,

wherein linking the display screen coordinate location of the interactive tap zone with the image of the shopable item during the video episode further includes tracking the coordinate location and timestamp data on a frame by frame basis as the video episode progresses;

receiving touch screen input from the interactive tap zone associated with the tracked image of the shopable item during the instance of video playback for the video episode; and

transmitting data including selection of the tracked image of the shopable item for association with the unique play identifier to a video interactive selection system that hosts or links to an e-commerce shopping cart platform in response to receiving touch screen input during display of the video to reflect a purchase option for the shopable item after the video playback for the episode is ended,

wherein the touch screen input from the interactive tap zone is selected by touching or clicking on the coordinate location on the display screen to indicate selection of the tracked shopable item and the selection is associated with the unique play identifier, and

wherein the shopable item and related information about the shopable item is placed in a shopping cart of the shopping cart platform without pausing the video playback.

10. The non-transitory computer-readable medium of claim 9, the method further comprising displaying shopping data for the tracked shopable item on the display screen during display of the video in response to receiving touch screen input.

11. The non-transitory computer-readable medium of claim 9, wherein the interactive tap zone is disabled for the shopable item during display of the video to make the shopable item unselectable.

12. The non-transitory computer-readable medium of claim 9, the method further comprising:

connecting the processor to an e-commerce infrastructure configured for purchasing the shopable item selected.

13. The non-transitory computer-readable medium of claim 9, wherein the e-commerce infrastructure displays the shopping cart platform and purchase options on the display screen during the playback of the video episode.

14. The non-transitory computer-readable medium of claim 9, wherein the display screen displays the e-commerce infrastructure including a shopping cart platform and purchase options for the selected shopable item after the video episode is ended.

15. An video interactive selection system comprising:

a display screen for displaying a video episode;

a processor identifying each instance of video playback for the video episode with a unique play identifier;

the processor tracking an image of a shopable item in the displaying video;

the processor linking an interactive tap zone with a display screen coordinate location of the image of the shopable item during the video episode,

wherein linking the display screen coordinate location of the interactive tap zone with the image of the shopable item during the video episode further includes tracking the coordinate location and timestamp data on a frame by frame basis as the video episode progresses; and

the processor transmitting selection of the tracked image of the shopable item for association with the unique play identifier to a video interactive selection system that hosts or links to a shopping cart platform to reflect a purchase option for the shopable item after the video playback for the episode is ended,

wherein the interactive tap zone is selected by touching or clicking on the coordinate location on the display screen to indicate selection of the tracked shopable item during the instance of video playback for the episode and the selection is associated with the unique play identifier, and

wherein the shopable item and related information about the shopable item is placed in a shopping cart of the shopping cart platform without pausing the video playback.

16. The system of claim 15, further comprising:

the display screen displaying shopping data for the tracked shopable item on the display screen in response to receiving touch screen input during display of the video.

17. The system of claim 15, wherein the processor disables the interactive tap zone for at least one shopable item of a plurality of shopable items during display of the video to make the at least one disabled shopable item unselectable during a portion of the video playback.

18. The system of claim 15, wherein the display screen displays the e-commerce infrastructure including the shopping cart platform and purchase options for the selected shopable item during playback of the video episode.

19. The system of claim 15, wherein the display screen displays the e-commerce infrastructure including a shopping cart platform and purchase options for the selected shopable item after the video episode is ended.

20. The system of claim 15, further comprising:

a network interface sending data to a server indicating that the shopable item was selected; and

the processor connecting to an e-commerce infrastructure related to the shopable item selected.