Automatic translation of advertisements

• US 9,563,624 B2
• Filed: 12/09/2014
• Issued: 02/07/2017
• Est. Priority Date: 06/20/2006
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property II LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property II LP (AT&T, Inc.)
• Inventors: Bangalore, Srinivas
• Primary Examiner(s): ORTIZ SANCHEZ, MICHAEL
• Application Number:
  US14/564,671
• Publication Number:
  US 20150095012A1
• Time in Patent Office: 791 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 40/00 Handling natural language data speech analysis or synthesis, speech recognition G10L
• CPC Class Codes: G06F 40/263 Language identification
• CPC Class Codes: G06F 40/40 Processing or translation of natural language natural language analysis G06F40/20; semantic analysis G06F40/30
• CPC Class Codes: G06F 40/58 Use of machine translation, e.g. for multi-lingual retrieval, for server-side translation for client devices or for real-time translation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G10L 13/08 Text analysis or generation of parameters for speech synthesis out of text, e.g. grapheme to phoneme translation, prosody generation or stress or intonation determination

Abstract

In an embodiment of a messaging system, a method for presenting a commercial message to a user is provided. A target language in which the user is comfortable communicating may be determined based on at least one communication received by the user or at least one communication provided by the user. The commercial message may be presented to the user in the target language.

Claims

1. A method comprising:

gathering statistics from a plurality of interactions with a user, wherein the statistics are gathered periodically with a defined frequency, and wherein the statistics identify words in the plurality of interactions and languages associated with the words;

identifying, via a processor and based on the statistics, a target language of the user, the target language being the language having a highest number of words used in the plurality of interactions;

receiving a message for the user in a source language which is distinct from the target language;

prior to presenting the message to the user, translating, via the processor, the message into the target language, to yield a translated message; and

presenting the translated message in the target language to the user.

2. The method of claim 1, further comprising:

analyzing the words in the plurality of interactions to determine a subject matter of interest to the user; and

determining whether to translate the message based on the subject matter of interest.

3. The method of claim 1, wherein the presenting the translated message to the user further comprises:

generating speech corresponding to the translated message; and

presenting the speech to the user as part of the presenting of the translated message.

4. The method of claim 1, wherein the message comprises an email.

5. The method of claim 1, wherein the target language of the user is determined based on words communicated by the user.

6. The method of claim 1, wherein identifying the target language of the user further comprises:

determining a number of communications which exceed a percentage of communications associated with the user in a particular language.

7. The method of claim 6, wherein the percentage of communications is fifty percent, such that when the number of communications in the particular language are more than fifty percent of all communications, the target language is identified as the particular language.

8. A system comprising:

a processor; and

a computer-readable storage medium having instructions stored which, when executed by the processor, result in operations comprising;

gathering statistics from a plurality of interactions with a user, wherein the statistics are gathered periodically with a defined frequency, and wherein the statistics identify words in the plurality of interactions and languages associated with the words;

identifying, based on the statistics, a target language of the user, the target language being the language having a highest number of words used in the plurality of interactions;

receiving a message for the user in a source language which is distinct from the target language;

prior to presenting the message to the user, translating the message into the target language, to yield a translated message; and

presenting the translated message in the target language to the user.

9. The system of claim 8, the computer-readable storage medium having additional instructions stored which, when executed by the processor, result in operations comprising:

analyzing words in the statistics to determine a subject matter of interest to the user; and

determining whether to translate the message based on the subject matter of interest.

10. The system of claim 9, wherein the presenting the translated message to the user further comprises:

generating speech corresponding to the translated message; and

presenting the speech to the user as part of the presenting of the translated message.

11. The system of claim 8, wherein the message comprises an email.

12. The system of claim 8, wherein the target language of the user is determined based on words communicated by the user.

13. The system of claim 8, wherein identifying the target language of the user further comprises:

determining a number of communications exceeding a percentage of communications associated with the user in a particular language.

14. The system of claim 13, wherein the percentage of communications is fifty percent, such that when the number of communications in the particular language are more than fifty percent of all communications, the target language is identified as the particular language.

15. A non-transitory computer-readable storage device having instructions stored which, when executed by a computing device, result in operations comprising:

gathering statistics from a plurality of interactions with a user, wherein the statistics are gathered periodically with a defined frequency, and wherein the statistics identify words in the plurality of interactions and languages associated with the words;

identifying, based on the statistics, a target language of the user, the target language being the language having a highest number of words used in the plurality of interactions;

receiving a message for the user in a source language which is distinct from the target language;

prior to presenting the message to the user, translating the message into the target language, to yield a translated message; and

presenting the translated message in the target language to the user.

16. The non-transitory computer-readable storage device of claim 15, having additional instructions stored which, when executed by the computing device, result in operations comprising:

analyzing words in the statistics to determine a subject matter of interest to the user; and

determining whether to translate the message based on the subject matter of interest.

17. The non-transitory computer-readable storage device of claim 16, wherein the presenting the translated message to the user further comprises:

generating speech corresponding to the translated message; and

presenting the speech to the user as part of the presenting of the translated message.

18. The non-transitory computer-readable storage device of claim 15, wherein the message comprises an email.

19. The non-transitory computer-readable storage device of claim 15, wherein the target language of the user is determined based on words communicated by the user.

20. The non-transitory computer-readable storage device of claim 15, wherein identifying the target language of the user further comprises:

determining a number of communications exceeding a percentage of communications associated with the user in a particular language.