Systems and methods to identify intentionally placed products
First Claim
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1. A system to detect intentionally placed products in media content comprising:
- a placement monitor site including a logic circuit, the placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record;
an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record, the audience interaction including a selection of the second intentionally placed product by an audience member; and
a collection facility to store the product placement record and the event record.
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Abstract
Systems and methods to identify intentionally placed products in media content are disclosed. A disclosed system to detect intentionally placed products in media content includes a placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record; and a collection facility to receive the product placement record and the event record.
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19 Claims
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1. A system to detect intentionally placed products in media content comprising:
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a placement monitor site including a logic circuit, the placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record, the audience interaction including a selection of the second intentionally placed product by an audience member; and a collection facility to store the product placement record and the event record. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification