System and method for virtual shopping display

• US 9,563,906 B2
• Filed: 02/13/2012
• Issued: 02/07/2017
• Est. Priority Date: 02/11/2011
• Status: Active Grant

• Current Assignee: 4D Retail Technology Corp.
• Original Assignee: 4D Retail Technology Corp.
• Inventors: Stark, Dean
• Primary Examiner(s): Tung, Kee M
• Assistant Examiner(s): POINTE, WHITNEY A
• Application Number:
  US13/372,428
• Publication Number:
  US 20120206449A1
• Time in Patent Office: 1,821 Days
• Field of Search: 345/420, 345/633, 703/1, 715/964, 359 15- 35
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting

Abstract

A system and method for a display device is provided. An image display that displays at least one image of at least one of a product and person is coupled to a support structure, and at least one shelf may be operatively coupled to the support structure. Further, at least one database stores a plurality of queries and replies to the queries, and at least one processor is provided that is operatively coupled to the database. The processor(s) programmed and configured to receive from the database at least one reply to a first query. The processor is further configured to transmit at least one instruction to the display for rendering a plurality of images of the person, wherein the rendered images of the person include providing the at least one reply to the first query.

Claims

1. A display device for use in a sales facility or store, in order to automatically interact with shoppers, comprising:

an upstanding image display that displays simultaneously at least one image of a product and a photorealistic image of a person in a generally vertical plane;

a support structure coupled to the image display for placement of said display device;

at least one database that stores a plurality of queries and replies to the queries; and

at least one processor that is operatively coupled to the at least one database, and programmed and configured;

to receive from the at least one database at least one reply to a first query by a shopper;

to detect interaction with a physical specimen of the product by the shopper;

to transmit at least one instruction to the image display for rendering a plurality of photorealistic images of the person providing at least one of the at least one reply to the first query to the shopper and information about the product resulting from detected interaction with the physical specimen of the product;

wherein the upstanding image display is positioned to present standing shoppers with the plurality of photorealistic images at about eye level to simulate interaction with a human assistant.

2. The display device of claim 1, wherein the image display includes projection film that receives the at least one image of the product and the photorealistic image of the person from a plurality of projectors.

3. The display device of claim 1, further comprising a mirrored surface at least partially surrounding said upstanding image display.

4. The display device of claim 3, wherein the mirrored surface is translucent.

5. The display device of claim 3, wherein the image display is mounted behind the mirrored surface and provides the plurality of photorealistic images through said mirrored surface.

6. The display device of claim 1, further comprising at least one camera operatively coupled to the at least one processor,

wherein interaction with the physical specimen of the product is detected by the at least one camera.

7. The display device of claim 6, wherein the at least one processor is further programmed and configured to determine, using an image from the at least one camera when the physical specimen of the product has been moved by the shopper, and to cause display of information associated with the at least one product in response to the determination that the physical specimen of the product has moved.

8. The display device of claim 1, wherein the at least one processor is further programmed and configured to provide the product as a virtual rendering.

9. The display device of claim 1, wherein the at least one processor is further programmed and configured to receive payment for the product.

10. The display device of claim 1, further comprising at least one content sensor in communication with the at least one processor and operable to detect a state of at least one shelf or table, wherein the at least one processor is further programmed and configured to display at least one image in response to a change in the state.

11. The display device of claim 1, wherein the image display displays at least one of a life-size human being and a head of a human being.

12. The display device of claim 1, further comprising providing audio content with the displayed images.

13. The display device of claim 1, wherein the plurality of photorealistic images appear three-dimensional.

14. The display device of claim 1, wherein the image display displays at least one image as a user approaches the display device.

15. The display device of claim 1, further comprising a shelf disposed below said image display and supported by said support structure.

16. A method of automatically interacting with shoppers, comprising:

displaying simultaneously on at least one upstanding image display of a display device at least one image of a product and photorealistic image of a person in a generally vertical plane;

providing a support structure coupled to the at least one upstanding image display for placement of said display device;

providing at least one database that stores a plurality of queries and replies to the queries;

detecting interaction with a physical specimen of the product by a shopper;

receiving, by at least one processor from the at least one database, at least one reply to a first query by the shopper;

transmitting, by the at least one processor, at least one instruction to the at least one image display;

rendering a plurality of photorealistic images of at least the person providing at least one of the at least one reply to the first query to the shopper and information about the product resulting from detected interaction with the physical specimen of the product;

wherein the at least one upstanding image display is positioned to present standing shoppers with the plurality of photorealistic images at about eye level to simulate interaction with a human assistant.

17. The method of claim 16, further comprising:

providing at least one camera operatively coupled to the at least one processor;

providing at least one product with the at least one image display,

determining when at least one of the at least one product has moved wherein an image from the at least one camera represents the at least one product.

18. The method of claim 17, further comprising receiving payment for the at least one product.

19. The method of claim 17, further comprising displaying at least one image as a user approaches the at least one image display.