Systems and methods for determining effectiveness of asset insertion
First Claim
1. A system operable to determine effectiveness of asset insertion in Video On Demand (VOD) content, the VOD content being selected by a user through a Customer Premises Equipment (CPE), the system comprising:
- an engagement detector operable to analyze upstream internet traffic through a cable television network, to identify household identifications (HHIDs) from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user'"'"'s HHID; and
an asset association module communicatively coupled to the engagement detector and to a VOD asset insertion system of a headend in the cable television network, wherein the asset association module is operable to detect a video asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted video asset, to determine a period of time between insertion of the video asset and the selection of the internet website by the user, and to determine an effectiveness of the video asset based on the determined period of time,wherein the asset association module is operable to determine the effectiveness of the video asset based on an additive hazard attribution model.
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Accused Products
Abstract
One system herein is operable to determine effectiveness of asset insertion in VOD content. The VOD content is selected by a user through a CPE. The system is operable to analyze upstream internet traffic through a cable television network, to identify household identifications from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user'"'"'s household identification. The system is also operable to couple to a VOD asset insertion system of a headend in the cable television network to detect an asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted asset, to determine a period of time between insertion of the asset and the selection of the internet website by the user, and to determine an effectiveness of the asset based on the determined period of time.
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Citations
18 Claims
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1. A system operable to determine effectiveness of asset insertion in Video On Demand (VOD) content, the VOD content being selected by a user through a Customer Premises Equipment (CPE), the system comprising:
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an engagement detector operable to analyze upstream internet traffic through a cable television network, to identify household identifications (HHIDs) from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user'"'"'s HHID; and an asset association module communicatively coupled to the engagement detector and to a VOD asset insertion system of a headend in the cable television network, wherein the asset association module is operable to detect a video asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted video asset, to determine a period of time between insertion of the video asset and the selection of the internet website by the user, and to determine an effectiveness of the video asset based on the determined period of time, wherein the asset association module is operable to determine the effectiveness of the video asset based on an additive hazard attribution model. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of determining effectiveness of asset insertion in Video On Demand (VOD) content, the method comprising:
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detecting a video asset inserted into a VOD content selected by a customer premise equipment (CPE); processing upstream internet traffic from a plurality of households; identifying a household identification (HHID) of a first of the households from the upstream internet traffic; detecting an internet website selected by the first household from the upstream internet traffic; associating the internet website with the inserted asset; determining a period of time between insertion of the video asset and selection of the internet website; and determining an effectiveness of the video asset based on the determined period of time based on an additive hazard attribution model. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory computer readable medium comprising instructions that, when directed by a processor in a Video On Demand (VOD) architecture, directs the processor to determine effectiveness of asset insertion in VOD content, the instructions further directing the processor to:
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detect a video asset inserted into a VOD content selected by a customer premise equipment (CPE); process upstream internet traffic from a plurality of households; identify a household identification (HHID) of a first of the households from the upstream internet traffic; detect an internet website selected by the first household from the upstream internet traffic; associate the internet website with the inserted asset; determine a period of time between insertion of the video asset and selection of the internet website; and determine an effectiveness of the video asset based on the determined period of time based on an additive hazard attribution model. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification