Apparatus and method for managing marketing

• US 9,565,484 B2
• Filed: 06/24/2015
• Issued: 02/07/2017
• Est. Priority Date: 11/06/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Roberts, Linda, Chang, E-Lee, Sung, Ja-Young, Schultz, Natasha Barrett, King, Robert
• Primary Examiner(s): Merouan, Abderrahim
• Application Number:
  US14/748,741
• Publication Number:
  US 20150296270A1
• Time in Patent Office: 594 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 15/503 Blending, e.g. for anti-aliasing
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 2340/125 wherein one of the images is motion video
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/6405 Multicasting data broadcast and multicast in packet switching networks H04L12/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8405 represented by keywords

Abstract

A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.

Claims

1. A method, the method comprising:

presenting, by a processing system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices;

receiving, by the processing system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program;

receiving, by the processing system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program;

determining, by the processing system, a first marketing parameter based on the first comment;

determining, by the processing system, a first targeted advertisement based on the first marketing parameter;

determining, by the processing system, a second marketing parameter based on the second comment;

determining, by the processing system, a second targeted advertisement based on the second marketing parameter;

presenting, by the processing system, at the first media presentation device the first targeted advertisement; and

presenting, by the processing system, at the second media presentation device the second targeted advertisement,

wherein the first targeted advertisement is presented only at the first media presentation device, and

wherein the second targeted advertisement is presented only at the second media presentation device.

2. The method of claim 1, wherein the system comprises a server remotely located from the group of media presentation devices.

3. The method of claim 1, further comprising presenting, by the processing system, at the group of media presentation devices, in the overlay superimposed onto the media program, a first indicator associated with the first comment and a second indicator associated with the second comment.

4. The method of claim 3, wherein the first indicator and the second indicator are presented in a timeline of the overlay.

5. The method of claim 4, wherein the first indicator is presented in the timeline at an approximate time when the first comment was generated.

6. The method of claim 4, wherein the second indicator is presented in the timeline at an approximate time when the second comment was generated.

7. The method of claim 1, wherein the first targeted advertisement differs from the second target advertisement.

8. A device, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

facilitating, at a group of media processors, presentation of an overlay superimposed onto a media program being presented by the group of media processors;

detecting a generation of a first comment generated by a first media processor of the group of media processors during presentation of the media program;

detecting a generation of a second comment generated by a second media processor of the group of media processors during presentation of the media program;

determining a first marketing parameter based on the first comment;

obtaining a first targeted advertisement based on the first marketing parameter;

determining a second marketing parameter based on the second comment;

obtaining a second targeted advertisement based on the second marketing parameter;

facilitating, at the first media processor, a presentation of the first advertisement; and

facilitating, at the second media processor, a presentation of the second advertisement.

9. The device of claim 8, wherein the operations further comprise facilitating at the group of media processors a presentation in the overlay of a first indicator associated with the first comment and a second indicator associated with the second comment.

10. The device of claim 9, wherein the first indicator and the second indicator are presented in a timeline of the overlay.

11. The device of claim 10, wherein the first indicator is presented in the timeline at an approximate time when the first comment was generated.

12. The device of claim 10, wherein the second indicator is presented in the timeline at an approximate time when the second comment was generated.

13. The device of claim 8, wherein the first advertisement is presented only at the first media processor, and

wherein the second advertisement is presented only at the second media processor.

14. The device of claim 8, wherein the first advertisement differs from the second advertisement.

15. A machine-readable storage device, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:

facilitating, at a group of media processors, a presentation of an overlay superimposed onto media content presented by the group of media processors;

detecting a generation of user-generated commentaries from the group of media processors during a presentation of the media content;

determining marketing parameters based on the user-generated commentaries;

requesting a group of promotions based on the marketing parameters; and

facilitating, at each of the group of media processors, a presentation of the group of promotions,

wherein each promotion of the group of promotions is presented only at a select one of the group of media processors from which the user-generated commentaries originated.

16. The machine-readable storage device of claim 15, wherein the operations further comprise facilitating, at the group of media processors, a presentation of indicators in the overlay associated with the user-generated commentaries.

17. The machine-readable storage device of claim 16, wherein the indicators are presented in a timeline of the overlay.

18. The machine-readable storage device of claim 17, wherein each indicator is presented in the timeline at an approximate time when a corresponding one of the user-generated commentaries was generated.

19. The machine-readable storage device of claim 15, wherein each promotion comprises an advertisement for a product correlated to a corresponding user-generated commentary.

20. The machine-readable storage device of claim 15, wherein each promotion comprises an advertisement for a service correlated to a corresponding user-generated commentary.