Utilizing eye-tracking to estimate affective response to a token instance of interest
First Claim
1. A system configured to utilize eye-tracking to estimate affective response to a token instance of interest, comprising:
- a memory configured to store;
a total affective response of a user to token instances to which the user was exposed and representations of first and second attention levels in respective first and second token instances from among the token instances;
wherein the first and second attention levels are computed based on eye-tracking data;
wherein the first and second token instances are visual token instances that have overlapping instantiation periods, and each of the first and second token instances corresponds to an object or a character, and is generated utilizing analysis of images obtained from at least one of the following sources;
content to which the user was exposed, and images of the surroundings of the user acquired with a camera;
wherein each token instance, from among the first and second token instances, comprises an attribute value indicative of at least one of the following values;
a duration of exposure to the token instance, and a size of an object or character to which the token instance corresponds;
and wherein the first attention level is greater than the second attention level;
a processor configured to select, based on the representations of the first and second attention levels, the first token instance as the token instance of interest; and
the processor is further configured to estimate the affective response to the token instance of interest based on the total affective response and the attribute value of the first token instance.
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Abstract
A user may be exposed to multiple token instances representing stimuli that may influence the affective state of the user. Described herein are embodiments of systems, method, and computer programs for estimating affective response to a token instance of interest, selected from among the token instances. The token instance of interest is selected based on attention levels derived from eye-tracking data. In one example embodiment, the token instance of interest is a token instance in which the attention of the user is higher than the attention level of the user in at least one other token instance to which the user is exposed at the same time.
56 Citations
20 Claims
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1. A system configured to utilize eye-tracking to estimate affective response to a token instance of interest, comprising:
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a memory configured to store;
a total affective response of a user to token instances to which the user was exposed and representations of first and second attention levels in respective first and second token instances from among the token instances;wherein the first and second attention levels are computed based on eye-tracking data; wherein the first and second token instances are visual token instances that have overlapping instantiation periods, and each of the first and second token instances corresponds to an object or a character, and is generated utilizing analysis of images obtained from at least one of the following sources;
content to which the user was exposed, and images of the surroundings of the user acquired with a camera;wherein each token instance, from among the first and second token instances, comprises an attribute value indicative of at least one of the following values;
a duration of exposure to the token instance, and a size of an object or character to which the token instance corresponds;and wherein the first attention level is greater than the second attention level; a processor configured to select, based on the representations of the first and second attention levels, the first token instance as the token instance of interest; and the processor is further configured to estimate the affective response to the token instance of interest based on the total affective response and the attribute value of the first token instance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for utilizing eye-tracking to estimate affective response to a token instance of interest;
- comprising;
receiving a total affective response of a user to token instances to which the user was exposed;
wherein the token instances comprise first and second token instances that are visual token instances that have overlapping instantiation periods, and each of the first and second token instances corresponds to an object or a character, and is generated utilizing analysis of images obtained from at least one of the following sources;
content to which the user was exposed, and images of the surroundings of the user acquired with a camera; and
wherein each token instance, from among the first and second token instances, comprises an attribute value indicative of at least one of the following values;
a duration of exposure to the token instance, and a size of an object or character to which the token instance corresponds;receiving representations of first and second attention levels in the first and second token instances, respectively;
wherein the first and second attention levels are computed based on eye-tracking data; and
wherein the first attention level is greater than the second attention level;selecting the first token instance as the token instance of interest based on the representations of the first and second attention levels; and estimating the affective response to the token instance of interest based on the total affective response and the attribute value of the first token instance. - View Dependent Claims (12, 13, 14, 15, 16, 17)
- comprising;
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18. A non-transitory computer-readable medium for use in a computer to utilize eye-tracking to estimate affective response to a token instance of interest;
- the computer comprises a processor, and the non-transitory computer-readable medium comprising;
program code for receiving a total affective response of a user to token instances to which the user was exposed;
wherein the token instances comprise first and second token instances that are visual token instances that have overlapping instantiation periods, and each of the first and second token instances corresponds to an object or a character, and is generated utilizing analysis of images obtained from at least one of the following sources;
content to which the user was exposed, and images of the surroundings of the user acquired with a camera; and
wherein each token instance, from among the first and second token instances, comprises an attribute value indicative of at least one of the following values;
a duration of exposure to the token instance, and a size of an object or character to which the token instance corresponds;program code for receiving representations of first and second attention levels in the first and second token instances, respectively;
wherein the first and second attention levels are computed based on eye-tracking data; and
wherein the first attention level is greater than the second attention level;program code for selecting the first token instance as the token instance of interest based on the representations of the first and second attention levels; and program code for estimating the affective response to the token instance of interest based on the total affective response and the attribute value of the first token instance. - View Dependent Claims (19, 20)
- the computer comprises a processor, and the non-transitory computer-readable medium comprising;
Specification