Resource allocation for advertising content on wireless communication devices

• US 9,569,790 B1
• Filed: 02/06/2012
• Issued: 02/14/2017
• Est. Priority Date: 02/06/2012
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Shah, Maulik K., Rai, Deveshkumar Narendrapratap, Singh, Jasinder Pal, Vargantwar, Sachin R.
• Primary Examiner(s): Hatcher, Deirdre
• Application Number:
  US13/367,123
• Time in Patent Office: 1,835 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 5/0064 Rate requirement of the data, e.g. scalable bandwidth, data priority

Abstract

Systems, methods, and software for operating a wireless communication device are provided herein. In a first example, a method of operating a wireless communication device is provided. The method includes receiving user content and advertising content over a wireless link from a wireless communication network, and responsive to user input on the wireless communication device, altering a first resource portion associated with the wireless communication device for handling of the advertising content and altering a second resource portion associated with the wireless communication device for handling of the user content.

Claims

1. A method of operating a wireless communication device comprising:

displaying a user prompt for resource allotment among advertising content and user content, wherein the user prompt indicates a plurality of allocation quality of service (QoS) options and associated monetary costs for each of the plurality of allocation QoS options;

receiving user input indicating an allocation QoS from the plurality of allocation QoS options;

in response to the user input, determining an advertising content resource allotment and a user content resource allotment based on the user input, wherein the advertising content resource allotment comprises an advertising bandwidth resource allotment for the advertising content and an advertising processing system utilization allotment for the advertising content, and wherein the user content resource allotment comprises a user content bandwidth resource allotment for the user content and a user content processing system utilization allotment for the user content;

transferring a resource allotment message to a wireless communication network indicating the advertising bandwidth resource allotment and the user content bandwidth resource allotment;

wirelessly receiving the user content from the wireless communication network in accordance with the advertising bandwidth resource allotment and the user content bandwidth resource allotment;

processing the advertising content from the wireless communication network using the advertising processing system utilization allotment and the user content from the wireless communication network using the user content processing system utilization allotment; and

displaying the user content and the advertising content.

2. The method of claim 1 wherein the advertising content resource allotment further comprises an advertising content pixel allotment and wherein the user content resource allotment further comprises a user content pixel allotment, and wherein displaying the user content and the advertising content comprises displaying the user content using the user content pixel allotment and the advertising content using the advertising content pixel allotment.

3. A wireless communication device comprising:

a user interface configured to display a user prompt for resource allotment among advertising content and user content, wherein the user prompt indicates a plurality of allocation quality of service (QoS) options and associated monetary costs for each of the plurality of allocation QoS options, and receive user input indicating an allocation QoS from the plurality of allocation QoS options;

a processing system, in response to the user input, configured to determine an advertising content resource allotment and a user content resource allotment based on the user input, wherein the advertising content resource allotment comprises an advertising bandwidth resource allotment for the advertising content and an advertising processing system utilization allotment for the advertising content, and wherein the user content resource allotment comprises a user content bandwidth resource allotment for the user content and a user content processing system utilization allotment for the user content, and transfer a resource allotment message to a wireless communication network indicating the advertising bandwidth resource allotment and the user content bandwidth resource allotment;

a transceiver configured to wirelessly receive the user content from the wireless communication network in accordance with the advertising bandwidth resource allotment and the user content bandwidth resource allotment;

the processing system configured to process the advertising content from with wireless communication network using the advertising processing system utilization allotment and the user content from the wireless communication network using the user content processing system utilization allotment; and

the user interface configured to display the user content and the advertising content.

4. The wireless communication device of claim 3 wherein the advertising content resource allotment further comprises an advertising content pixel allotment and wherein the user content resource allotment further comprises a user content pixel allotment, and wherein the user interface configured to display the user content and the advertising content is configured to display the user content using the user content pixel allotment and the advertising content using the advertising content pixel allotment.