Social content monitoring platform apparatuses, methods and systems
First Claim
1. A social media content access processor-implemented method, comprising:
- identifying a request to access user 3rd party social media content;
obtaining user authorization credentials to access 3rd party user social media content;
sending an access request with the obtained user authorization credentials to a device disjunct social media platform;
receiving social media content data from the device disjunct social media platform;
determining a type of the received media content data;
tagging the received media content data based on the type according to a progressive taxonomy mechanism, wherein the progressive taxonomy mechanism comprises a set of pre-determined key terms;
receiving a social media analytics request for an item;
querying the tagged media content data based on key terms related to the item;
performing text analytics on the social media content data; and
determining impression heuristics for the item based on query results.
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Abstract
The SOCIAL CONTENT MONITORING PLATFORM METHODS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.
168 Citations
16 Claims
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1. A social media content access processor-implemented method, comprising:
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identifying a request to access user 3rd party social media content; obtaining user authorization credentials to access 3rd party user social media content; sending an access request with the obtained user authorization credentials to a device disjunct social media platform; receiving social media content data from the device disjunct social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism, wherein the progressive taxonomy mechanism comprises a set of pre-determined key terms; receiving a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; performing text analytics on the social media content data; and determining impression heuristics for the item based on query results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification