Systems and methods to determine media effectiveness
First Claim
1. A system comprising a processor, the processor implements:
- an electronic synchronizer to;
determine a total amount to offset first-neuro-response data gathered from an audience member exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member, the first neuro-response data associated with a first sensory component of the media and the second neuro-response data associated with a second sensory component of the media, the total amount to offset based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and a second cognitive delay of the brain of the audience member associated with the second neuro-response data, wherein the first sensory component of the media is observed by a first sense of the audience member and the second sensory component of the media is observed by a second sense of the audience member different than the first sense; and
time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data; and
an electronic analyzer to;
determine an effectiveness of the media based on the aligned data;
receive a user request for a first study of a plurality of studies;
analyze one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness to determine an analysis result for the first study;
output a first rendering of a plurality of renderings for display of the analysis result with the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness; and
synchronize a display of a respective first portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a first portion of the first rendering and synchronize a display of a respective second portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a second portion of the first rendering.
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Accused Products
Abstract
Example systems, methods and machine readable media are disclosed. An example system includes a synchronizer to determine a total amount to offset first-neuro-response data gathered from a subject exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the subject. The first neuro-response data is associated with a first sensory component of the media and the second neuro-response data is associated with a second sensory component of the media. The total amount to offset is based on a first cognitive delay associated with the first neuro-response data and a second cognitive delay associated with the second neuro-response data. The synchronizer is to time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data. The example system includes an analyzer to determine an effectiveness of the media based on the aligned data.
425 Citations
39 Claims
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1. A system comprising a processor, the processor implements:
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an electronic synchronizer to; determine a total amount to offset first-neuro-response data gathered from an audience member exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member, the first neuro-response data associated with a first sensory component of the media and the second neuro-response data associated with a second sensory component of the media, the total amount to offset based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and a second cognitive delay of the brain of the audience member associated with the second neuro-response data, wherein the first sensory component of the media is observed by a first sense of the audience member and the second sensory component of the media is observed by a second sense of the audience member different than the first sense; and time shift at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data; and an electronic analyzer to; determine an effectiveness of the media based on the aligned data; receive a user request for a first study of a plurality of studies; analyze one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness to determine an analysis result for the first study; output a first rendering of a plurality of renderings for display of the analysis result with the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness; and synchronize a display of a respective first portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a first portion of the first rendering and synchronize a display of a respective second portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a second portion of the first rendering. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a processor to; offset at least one of first neuro-response data representing a first response to a visual component of media gathered from an audience member exposed to the media and second neuro-response data representing a second response to an auditory component of the media gathered from the audience member exposed to the media based on a first cognitive delay of a brain of the audience member and a second cognitive delay of the brain of the audience member to synchronize the at least one of the first neuro-response data and the second neuro-response data with the media, the first cognitive delay and the second cognitive delay being different; receive a user request for a first study of a plurality of studies; analyze one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data to determine an analysis result for the first study; output a first rendering of a plurality of renderings for display of the analysis result with the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data; and synchronize a display of a respective first portion of the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data with a display of a first portion of the first rendering and synchronize a display of a respective second portion of the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data with a display of a second portion of the first rendering; and a database to store one or more of the media, the first neuro-response data, the second neuro-response data, the synchronized neuro-response data, the analysis result, or the first rendering. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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25. A method comprising:
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determining, by executing an instruction with a processor, a total amount to offset first-neuro-response data gathered from an audience member exposed to media to align the first neuro-response data with second neuro-response data simultaneously gathered from the audience member, the first neuro-response data associated with a first sensory component of the media and the second neuro-response data associated with a second sensory component of the media, the total amount to offset based on a first cognitive delay of a brain of the audience member associated with the first neuro-response data and a second cognitive delay of the brain of the audience member associated with the second neuro-response data, wherein the first sensory component of the media is observed by a first sense of the audience member and the second sensory component of the media is observed by a second sense of the audience member different than the first sense; time shifting, by executing an instruction with the processor, at least one of the first neuro-response data or the second neuro-response based on the total amount to form aligned data; determining, by executing an instruction with the processor, an effectiveness of the media based on the aligned data; receiving a user request for a first study of a plurality of studies; analyzing, by executing an instruction with the processor, one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness to determine an analysis result for the first study; outputting, by executing an instruction with the processor, a first rendering of a plurality of renderings for display of the analysis result with the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness; and synchronizing, by executing an instruction with the processor, a display of a respective first portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a first portion of the first rendering and synchronizing a display of a respective second portion of the one or more of the first neuro-response data, the second neuro-response data, the aligned data, or the effectiveness with a display of a second portion of the first rendering. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32)
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33. A method comprising:
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synchronizing, by executing an instruction with a processor, media with at least one of first neuro-response data representing a first response to a visual component of media gathered from an audience member exposed to the media and second neuro-response data representing a second response to an auditory component of the media gathered from the audience member exposed to the media by offsetting at least one of the first neuro-response data and the second neuro-response data based on a first cognitive delay of a brain of the audience member and a second cognitive delay of the brain of the audience member, the first cognitive delay and the second cognitive delay being different; receiving a user request for a first study of a plurality of studies; analyzing, by executing an instruction with the processor, one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data to determine an analysis result for the first study; outputting, by executing an instruction with the processor, a first rendering of a plurality of renderings for display of the analysis result with the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data; synchronizing, by executing an instruction with the processor, a display of a respective first portion of the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data with a display of a first portion of the first rendering and synchronizing a display of a respective second portion of the one or more of the first neuro-response data, the second neuro-response data, or the synchronized neuro-response data with a display of a second portion of the first rendering; and storing, by executing an instruction with the processor, one or more of the media, the first neuro-response data, the second neuro-response data, the synchronized data, the analysis result, or the first rendering. - View Dependent Claims (34, 35, 36, 37, 38, 39)
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Specification