Systems, methods, and apparatuses for enhancing video advertising with interactive content

• US 9,571,900 B2
• Filed: 03/31/2010
• Issued: 02/14/2017
• Est. Priority Date: 04/01/2009
• Status: Active Grant

• Current Assignee: Fourthwall Media Incorporated
• Original Assignee: Fourthwall Media Incorporated
• Inventors: Slothouber, Louis P., Ye, Aaron
• Primary Examiner(s): HUYNH, AN SON PHI
• Application Number:
  US12/751,273
• Publication Number:
  US 20100257550A1
• Time in Patent Office: 2,512 Days
• Field of Search: 725/32, 725 34- 36, 705/14
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23605 Creation or processing of packetized elementary streams [PES]
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A system for and method of enhancing video advertising with interactive content in accordance with exemplary embodiments may include receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data, generating interactive content data associated with the non-interactive video advertisement data, embedding, in the non-interactive video advertisement data, the interactive content data, and transmitting, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.

Claims

1. A computer-implemented method of enhancing video advertising with interactive content, the computer-implemented method comprising:

receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data from an extant non-interactive order entry system;

generating interactive content data associated with the non-interactive video advertisement data;

embedding, in the non-interactive video advertisement data, the interactive content data, wherein the interactive content data is configured to provide interactivity to an extant non-interactive advertisement received from an extant order entry system; and

transmitting, to an ad server component of an extant ad system, the non-interactive video advertisement data and the embedded interactive content data as a static asset for transmission to one or more end user devices, wherein the ad server component manages the non-interactive video advertisement data embedded with the interactive content data alongside other non-interactive video advertisement data.

2. The computer-implemented method of claim 1, wherein the advertisement order data comprises a spot identifier.

3. The computer-implemented method of claim 1, wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

4. The computer-implemented method of claim 1, wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

5. The computer-implemented method of claim 1, wherein embedding the interactive content data further comprises:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

6. The computer-implemented method of claim 1, wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

7. The computer-implemented method of claim 6, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

8. The computer-implemented method of claim 6, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

9. The computer-implemented method of claim 6, wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

10. The computer-implemented method of claim 1, further comprising receiving, from the one or more end user devices, usage data and fulfillment data.

11. The computer-implemented method of claim 10, wherein said usage data and fulfillment data is used to update spot metrics data associated with extant order entry or campaign management system.

12. The computer implemented method of claim 1, wherein generating interactive content data associated with the non-interactive video advertisement data comprises providing a step-by-step process to create a user interface and application constituting said interactive content data.

13. A computer-implemented system for enhancing video advertising with interactive content, the computer-implemented system comprising:

an order manager computing apparatus configured to receive non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data from an extant non-interactive order entry system;

a creative manager computing apparatus configured to generate interactive content data associated with the non-interactive video advertisement data; and

a publishing manager computing apparatus configured to embed, in the non-interactive video advertisement data, the interactive content data, wherein the interactive content data is configured to provide interactivity to an extant non-interactive advertisement received from an extant order entry system, and transmit, to an ad server component of an extant ad system, the non-interactive video advertisement data and the embedded interactive content data as a static asset for transmission to one or more end user devices, wherein the ad server component is configured to manage the non-interactive video advertisement data embedded with the interactive content data alongside other non-interactive video advertisement data.

14. The computer-implemented system of claim 13, wherein the advertisement order data comprises a spot identifier.

15. The computer-implemented system of claim 13, wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

16. The computer-implemented system of claim 13, wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

17. The computer-implemented system of claim 13, wherein the publishing manager computing apparatus is configured to embed the interactive content data by:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

18. The computer-implemented system of claim 13, wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

19. The computer-implemented system of claim 18, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

20. The computer-implemented system of claim 18, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

21. The computer-implemented system of claim 18, wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

22. The computer-implemented system of claim 13, further comprising a reporting manager computing apparatus configured to receive, from the one or more end user devices, usage data and fulfillment data.

23. The computer-implemented system of claim 13, wherein the order manager computing apparatus is configured to receive the non-interactive video advertisement data from a non-interactive advertising system.