System and method for dynamic generation of video content

• US 9,576,302 B2
• Filed: 06/24/2009
• Issued: 02/21/2017
• Est. Priority Date: 05/31/2007
• Status: Active Grant

• Current Assignee: AditAll, LLC
• Original Assignee: AditAll, LLC
• Inventors: Cohen-Martin, Jack
• Primary Examiner(s): Xiao, Di
• Application Number:
  US12/490,688
• Publication Number:
  US 20100023863A1
• Time in Patent Office: 2,799 Days
• Field of Search: 386/285
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D

Abstract

An automated system method for dynamically generating a composite video clip by a computer. In some embodiments of the invention, a template may be provided including at least one digital media asset and one or more placeholders, each placeholder associated with a respective dynamic content object and a respective layout. The system and method may extract from one or more websites, for example, e-commerce sites, data items corresponding to each of the dynamic content objects, and generated a composite video clip including the media asset, wherein the dynamic content objects are replaced with respective extracted data and presented in association with the media asset based on their respective layouts.

Claims

1. An automated method for dynamically generating and serving advertisements in the form of composite video clips by a computer, the method comprising:

providing a template advertisement including at least one video clip and a plurality of placeholders for the use of video players or widgets to be replaced with content at run-time, each said placeholder being associated with a respective rule; and

at run time for each of a plurality of recipients producing an individually targeted advertisement comprising an instantiation of said template advertisement by;

for a given recipient of the plurality of recipients, automatically parsing one or more data sources other than the template advertisement for one or more data items corresponding to the placeholders, the one or more data sources being selected from web pages, RSS feeds, files, web services and databases;

automatically extracting from the one or more data sources the one or more data items, wherein each of the one or more data items has a data component type corresponding to a placeholder component type associated with a respective corresponding placeholder;

automatically replacing said placeholders with the one or more data items based on said respective rules;

automatically generating an individually targeted advertisement for the given recipient in the form of a composite video clip including said video clip and said one or more data items, wherein for each placeholder, said respective rule describes an arrangement of the respective data item over the video clip; and

serving the individually targeted advertisement to the given recipient;

wherein the one or more data sources contain dynamic data and different instantiations of the template advertisement contain different data items depending on the target recipient.

2. The method of claim 1, wherein providing said template advertisement comprises:

presenting a plurality of available template advertisements; and

receiving a selection of one of said template advertisements for use.

3. The method of claim 1, wherein providing said template advertisement comprises automatically selecting a template based on content of said one or more data sources.

4. The method of claim 1, wherein providing said template advertisement comprises automatically selecting said placeholders based on content of said one or more data sources.

5. The method of claim 1, wherein providing said template advertisement comprises automatically selecting said video clip based on content of said one or more data sources.

6. The method of claim 1, wherein at least one of said one or more data sources is an e-commerce website offering for sale a plurality of products or services.

7. The method of claim 6, further comprising selecting products or services from said website based on at least one selection rule.

8. The method of claim 7, wherein said selection rule is based on at least one parameter selected at least from the group consisting of:

viewer personal information, viewer purchasing history, viewer browsing history, viewer preferences, network-generated information, viewer geo-location, viewer software, viewer hardware, product sales preferences, and special product promotions.

9. The method of claim 6, wherein said one or more data items are selected from a group consisting of:

a product name, a product price, and a product image.

10. The method of claim 1, wherein said rule is related to one of:

a location, a panning effect, a zooming effect, a scrolling effect, a fading effect, and an animation effect.

11. The method of claim 1, further comprising receiving from a user an identification of placeholders to be included in said template advertisement.

12. The method of claim 1, comprising providing a computer executable program on a remote server accessible over a network, the computer executable program including computer executable instructions to execute the method steps by a remote user.

13. The method of claim 1, wherein said composite video clip is in a format selected from the group of video formats consisting of:

MPEG, AVI, WMV, DIVX, SWF, and FLV.

14. A non-transitory computer-readable storage medium, having stored thereon instructions, that when executed on a computer, cause the computer to execute the method of claim 1.

15. The method of claim 1 wherein said data items are any of audio, video, text, and images.

16. An automated system for dynamically generating and serving advertisements in the form of composite video clips by a computer, the system comprising:

a server device having a video processor and a storage having stored thereon a computer executable program including computer executable instructions and being accessible by a client over a network; and

a client device adapted to access the server device over a communication network,

wherein said instructions stored on said server when executed by said server result in;

receiving from the client device a template advertisement including at least one video clip and a plurality of placeholders for the use of video players or widgets to be replaced with content at run-time, each said placeholder being associated with a respective rule, and

at run time for each of a plurality of recipients producing an individually targeted advertisement comprising an instantiation of said template advertisement by;

for a given recipient of the plurality of recipients, automatically parsing one or more dynamic data sources other than the template advertisement for one or more data items corresponding to the placeholders, the dynamic data sources being selected from web pages, RSS feeds, files, web services and databases;

automatically extracting from the one or more dynamic data sources the one or more data items, wherein each of the one or more data items has a data component type corresponding to a placeholder component type associated with a respective corresponding placeholder;

automatically replacing said placeholders with the one or more data items based on said respective rules; and

automatically generating an individually targeted advertisement for the given recipient in the form of a composite video clip including said video clip and said one or more data items, wherein for each placeholder, said respective rule describes an arrangement of the data items over the video clip; and

serving the individually targeted advertisement to the given recipient;

wherein the one or more dynamic data sources contain dynamic data, and different instantiations of the template advertisement contain different data items depending on the target recipient.

17. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in:

presenting to said client device a plurality of available template advertisements; and

receiving from said client device a selection of one of said template advertisements for use.

18. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting a template advertisement based on content of said one or more dynamic data sources.

19. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting said placeholders based on content of said one or more dynamic data sources.

20. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in automatically selecting said video clip based on content of said one or more dynamic data sources.

21. The system of claim 16, wherein at least one of said dynamic data sources is an e-commerce website offering for sale a plurality of products or services.

22. The system of claim 21, wherein said instructions stored on said server when executed by said server further result in selecting products or services from said website based on at least one selection rule.

23. The system of claim 22, wherein said selection rule is based on at least one parameter selected at least from the group consisting of:

viewer personal information, viewer purchasing history, viewer browsing history, viewer preferences, network-generated information, viewer geo-location, viewer software, viewer hardware, product sales preferences, and special product promotions.

24. The system of claim 21, wherein data items are selected from a group consisting of:

a product name, a product price, and a product image.

25. The system of claim 16, wherein said said rule is related to one of:

a location, a panning effect, a zooming effect, a scrolling effect, a fading effect, and an animation effect.

26. The system of claim 16, wherein said instructions stored on said server when executed by said server further result in receiving from said client device an identification of placeholders to be included in said template advertisement.

27. The system of claim 16, wherein said composite video clip is in a format selected from the group of video formats consisting of:

MPEG, AVI, WMV, DIVX, SWF, and FLV.

28. The system of claim 16 wherein said data items are any of audio, video, text, and images.