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Managing page-level usage data

  • US 9,577,889 B1
  • Filed: 01/29/2013
  • Issued: 02/21/2017
  • Est. Priority Date: 01/29/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for generating page-level usage data corresponding to interaction with an item of content, the computer-implemented method comprising:

  • as implemented by one or more computing devices configured with specific executable instructions,receiving a content item corresponding to an item of content presented for display on a client computing device;

    determining a plurality of content portions within the content item, wherein individual content portions of the plurality of content portions are determined independently from displayable elements within the content item, and wherein the individual content portions of the plurality of content portions correspond to a portion of the content item spanning an entire width of the content item and a predefined portion of a height of the content item;

    determining local interaction information corresponding to client interaction with the content item, the local interaction information indicating a set of interaction events implemented locally on the client computing device, during output of the content item, to modify the output of the content item on the client computing device;

    using at least the interaction information to determine usage data indicating which of the individual content portions, as determined independently from displayable elements within the content item, were output on the client computing device, wherein the usage data indicates a timing of output of the individual content portions on the client computing device; and

    transmitting the usage data corresponding to the individual content portions for storage as page-level usage data for the content item.

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