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Detecting content and user response to content

  • US 9,578,118 B2
  • Filed: 02/27/2015
  • Issued: 02/21/2017
  • Est. Priority Date: 03/07/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from tracking instructions executing on a panel of computers, a first set of data related to user interaction with a first set of webpage components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of webpage components and a first set of destination addresses identifying websites to which computers in the panel were directed after a user of the computer interacted with one of the first set of webpage components, and wherein each of the first set of webpage components comprises an advertisement;

    accessing, from the first set of data by one or more computers, a first source address for retrieving a first webpage component presented by a first computer in the panel, the first source address for retrieving the first webpage component including a first tracking identifier, wherein the first source address for retrieving the first webpage component is an address that directly results in retrieval of the first webpage component;

    extracting, by the one or more computers, the first tracking identifier from the first source address for retrieving the first webpage component; and

    storing, in a dictionary by the one or more computers, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first webpage component, the dictionary storing multiple associations between tracking identifiers and destination addresses.

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