Detecting content and user response to content
First Claim
Patent Images
1. A method comprising:
- receiving, from tracking instructions executing on a panel of computers, a first set of data related to user interaction with a first set of webpage components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of webpage components and a first set of destination addresses identifying websites to which computers in the panel were directed after a user of the computer interacted with one of the first set of webpage components, and wherein each of the first set of webpage components comprises an advertisement;
accessing, from the first set of data by one or more computers, a first source address for retrieving a first webpage component presented by a first computer in the panel, the first source address for retrieving the first webpage component including a first tracking identifier, wherein the first source address for retrieving the first webpage component is an address that directly results in retrieval of the first webpage component;
extracting, by the one or more computers, the first tracking identifier from the first source address for retrieving the first webpage component; and
storing, in a dictionary by the one or more computers, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first webpage component, the dictionary storing multiple associations between tracking identifiers and destination addresses.
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Abstract
A first set of data including a first tracking identifier for a first webpage component and a destination address for the first webpage component is accessed. A second set of data that includes an address for retrieving a second webpage component, is accessed. The address includes a second tracking identifier. Whether the second tracking identifier is the same as the first tracking identifier is determined. The second webpage component is associated with the destination address when the second tracking identifier is the same as the first tracking identifier.
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Citations
10 Claims
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1. A method comprising:
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receiving, from tracking instructions executing on a panel of computers, a first set of data related to user interaction with a first set of webpage components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of webpage components and a first set of destination addresses identifying websites to which computers in the panel were directed after a user of the computer interacted with one of the first set of webpage components, and wherein each of the first set of webpage components comprises an advertisement; accessing, from the first set of data by one or more computers, a first source address for retrieving a first webpage component presented by a first computer in the panel, the first source address for retrieving the first webpage component including a first tracking identifier, wherein the first source address for retrieving the first webpage component is an address that directly results in retrieval of the first webpage component; extracting, by the one or more computers, the first tracking identifier from the first source address for retrieving the first webpage component; and storing, in a dictionary by the one or more computers, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first webpage component, the dictionary storing multiple associations between tracking identifiers and destination addresses. - View Dependent Claims (2, 3, 4, 5)
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6. A non-transitory computer-readable medium comprising instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:
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receiving, from tracking instructions executing on a panel of computers, a first set of data related to user interaction with a first set of webpage components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of webpage components and a first set of destination addresses identifying websites to which computers in the panel were directed after a user of the computer interacted with one of the first set of webpage components, and wherein each of the first set of webpage components comprises an advertisement; accessing, from the first set of data, a first source address for retrieving a first webpage component presented by a first computer in the panel, the first source address for retrieving the first webpage component including a first tracking identifier, wherein the first source address for retrieving the first webpage component is an address that directly results in retrieval of the first webpage component; extracting the first tracking identifier from the first source address for retrieving the first webpage component; and storing, in a dictionary, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first webpage component, the dictionary storing multiple associations between tracking identifiers and destination addresses. - View Dependent Claims (7, 8, 9, 10)
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Specification