Dynamic mixed media package

• US 9,578,289 B2
• Filed: 05/02/2008
• Issued: 02/21/2017
• Est. Priority Date: 05/02/2007
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Roberts, Dale T., Cremer, Markus K., Mantle, Michael W., White, Stephen Helling, Theeuwes, Marc
• Primary Examiner(s): Reagan, James A
• Application Number:
  US12/598,381
• Publication Number:
  US 20100185502A1
• Time in Patent Office: 3,217 Days
• Field of Search: 705/58
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 40/12 Accounting
• CPC Class Codes: G06Q 50/182 Alternative dispute resolution
• CPC Class Codes: G11B 20/00884 involving a watermark, i.e. a barely perceptible transformation of the original data which can nevertheless be recognised by an algorithm
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/4348 Demultiplexing of additional data and video streams
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4367 Establishing a secure communication between the client and a peripheral device or smart card
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/8355 involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

It has been discovered that a dynamic mixed media package with a mechanism for dynamic modification/update provides a media experience to users that exceeds the experience offered by individual media files. A dynamic mixed media package accommodates various types of media and allows for additional media and modifications of existing media. Additional media includes media generated by consumers, such as media derived from a seed media. A seed media is marked and assembled with supplemental media into a package. The seed media is marked to allow performance of various operations, such as identification of the seed media during the lifetime of the package and attribution when the seed media is incorporated into consumer generated derivative media.

Claims

1. A method, comprising:

in a device communicably connected to a plurality of media consumer devices via a communication network;

generating identifying information of seed media from the seed media;

assembling a media package that contains;

a seed media segment comprising the seed media and supplemental media pertinent to the seed media,

a seed media segment information section comprising the identifying information of the seed media, and

a package header comprising presentation directives that govern presentation of the seed media and the supplemental media by a media consumer device;

embedding, into the package header of the media package, a reference to a first device to be accessed via the communication network to query for modifications to the media package or download the modifications;

providing the media package to a media consumer after assembly of the media package via the communication network;

receiving a submission generated by the media consumer device, that corresponds to the media consumer, via the communication network;

evaluating the received submission for approval, wherein the received submission is evaluated based on a rule corresponding to the seed media; and

storing an indication of the approved submission in a data structure that corresponds to the media package.

2. The method of claim 1, wherein the generating of the identifying information further includes:

generating the identifying information based on at least a portion of the seed media, the identifying information including at least one of a watermark, a fingerprint, or a hash value.

3. The method of claim 1, further comprising:

supplying an instance of the media package; and

indicating the approved submission in response to a received query for approved submissions to the instance of the media package.

4. The method of claim 1, wherein

the seed media is generated by a second device that corresponds to a media creator;

and

the supplemental media further includes derivative media generated based on the seed media and based on further media.

5. The method of claim 4, further comprising:

identifying a portion of the derivative media as attributed to the media creator, wherein;

the identifying of the portion includes processing at least one of a watermark, a fingerprint, or a hash value corresponding to the portion identified as attributed to the media creator.

6. The method of claim 4, further comprising:

identifying a portion of the derivative media as attributed to the media creator; and

computing a royalty due to the media creator based on the portion of the derivative media attributed to the media creator.

7. The method of claim 4, wherein

the further media is generated by a third device that corresponds to the media consumer of the seed media;

and

the method further comprises;

identifying a portion of the derivative media as attributed to the media creator; and

identifying a further portion of the derivative media as attributed to the media consumer, and

the identifying of the further portion includes processing at least one of a watermark, a fingerprint, or a hash value corresponding to the further portion attributed to the media consumer.

8. The method of claim 4, wherein

the further media is generated by a third device that corresponds to the media consumer of the seed media,

the method further comprises:

identifying a portion of the derivative media as attributed to the media creator;

identifying a further portion of the derivative media as attributed to the media consumer; and

computing a royalty due to the media consumer based on the further portion of the derivative media identified as attributed to the media consumer.

9. The method of claim 1, wherein the supplemental media further includes at least one of a preview of further media, a trailer of the further media, a review of the seed media, artwork that corresponds to the seed media, or lyrics that correspond to the seed media.

10. The method of claim 1, wherein the supplemental media is generated by the media consumer device that corresponds to the media consumer of the seed media, the supplemental media further including at least one of a music video, a comment, an edited video, an altered soundtrack that corresponds to video data, or a remix of audio data.

11. The method of claim 1, wherein:

the reference has a uniform resource locator (URL) usable to address a request to the device; and

the method further comprises indicating approved submission in response to a request received using the URL.

12. The method of claim 1, wherein the seed media further includes at least one of a video file, an audio file, or an image file.

13. The method of claim 1, wherein the approved submission includes at least one of:

a modification to the seed media;

a modification to the supplemental media;

a reference to further media that corresponds to the seed media;

or

an advertisement.

14. The method of claim 1, wherein the submission includes derivative media generated by the media consumer device based on the seed media and based on further media, and the derivative media is at least one of a replacement of the seed media or overlaying media that corresponds to the seed media.

15. The method of claim 1, wherein the submission includes:

derivative media generated by the media consumer device based on the seed media and based on further media, and

an authorization to distribute a portion of the derivative media, wherein the authorization is granted by the media consumer.

16. The method of claim 1, wherein the submission includes:

derivative media generated by the media consumer device based on the seed media and based on further media, and

an advertisement generated by the media consumer device that corresponds to the media consumer.

17. The method of claim 1, wherein the method further comprises:

selecting the approved submission based on a rating generated by the media consumer device that corresponds to the media consumer; and

providing the selected submission to another media consumer device.

18. The method of claim 1, wherein the method further comprises:

determining a profile of the media consumer, wherein the determination of the profile is based on a rating generated by the media consumer device that corresponds to the media consumer.

19. The method of claim 1, wherein the method further comprises:

providing further media to the media consumer device that corresponds to the media consumer, wherein the further media is provided based on a profile of the media consumer determined based on a rating generated by the media consumer device.

20. The method of claim 1, wherein the data structure that corresponds to the media package is accessible by another media consumer device and usable by the another media consumer device to determine that one or more approved submissions for the media package are available.

21. The method of claim 1, wherein the submission includes a rating generated by the media consumer device that corresponds to the media consumer, wherein the rating is an evaluation of at least a portion of the media package, and the rating includes at least one of:

a score within a rating scale;

an approval indicator;

a disapproval indicator;

an affirmative indicator;

a negative indicator;

or

a written review.