Electronic publishing mechanisms

• US 9,582,156 B2
• Filed: 04/18/2013
• Issued: 02/28/2017
• Est. Priority Date: 11/02/2012
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Desai, Pradeep, Chandra, Balaji Hariharan, Radhakrishnan, Prasanth, Beri, Harshit, Gupta, Gaurav, Paramadhayalan, Vignesh Annamalai, Battles, Matthew Hamilton
• Primary Examiner(s): CHOI, DAVID E
• Application Number:
  US13/865,820
• Publication Number:
  US 20140129959A1
• Time in Patent Office: 1,412 Days
• Field of Search: 715/751, 715/765
• US Class Current: 1/1
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Claims

1. A computer-implemented method, comprising:

providing an interface with a tag tool to tag at least one content element of one or more content elements displayed on a display of a first computing device;

receiving a first selection corresponding to the tag of the at least one content element;

analyzing, using at least one image matching algorithm, a database that includes stored instances of content to determine one or more instances of content related to the at least one content element;

receiving a second selection corresponding to a content instance of the one or more instances of content;

associating the content instance with the at least one content element;

receiving a query for the at least one content element from a second computing device;

determining context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

associating a context-based tagging content with the at least one content element based on the context information; and

displaying the at least one content element with the content instance after updating the content instance with the context-based tagging content upon user interaction with the at least one content element, thereby providing time-based relevant content at the time of the user interaction on the second computing device.

2. The computer-implemented method of claim 1, wherein the at least one content element is part of at least one of a page of text, a Web page, a video, or an application interface.

3. The computer-implemented method of claim 1, further comprising:

displaying information for the content instance and the context-based tagging content to a second user when the second user interacts with the at least one content element.

4. The computer-implemented method of claim 3, further comprising:

determining, for the displaying information in response to the second user interacting with the at least one content element, at least another content instance of the one or more instances of content.

5. The computer-implemented method of claim 1, further comprising:

exposing display functionality through the interface, the display functionality included for the one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

6. The computer-implemented method of claim 1, wherein a content provider provides the at least one content element and the interface.

7. The computer-implemented method of claim 3, wherein the information for the context-based tagging content is determined in response to detecting that the second user interacts with the at least one content element.

8. The computer-implemented method of claim 3, wherein the information for the context-based tagging content is determined based at least in part on at least one of user behavior data, user profile data, user location data, time data, and relevant content data.

9. The computer-implemented method of claim 1, wherein the database comprises at least one of a product catalog of an electronic market and at least one advertisement offered by an advertising entity.

10. A computer system, comprising:

at least one processor; and

memory including instructions that, when executed by the at least one processor,

cause the computer system to;

provide an interface with a tag tool to tag at least one content element of one or more content elements displayed on a display of a first computing device;

receive a first selection corresponding to the tag of the at least one content element;

analyze, using at least one image matching algorithm, a database that includes stored instances of content to determine one or more instances of content related to the at least one content element;

receive a second selection corresponding to a content instance of the one or more instances of content;

associate the content instance with the at least one content;

receive a query for the at least one content element from a second computing device;

determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

associate a context-based tagging content with the at least one content element based on the context information; and

displaying the at least one content element with the content instance after updating the content instance with the context-based tagging content upon user interaction with the at least one content element, thereby providing time-based relevant content at the time of the user interaction on the second computing device.

11. The computer system of claim 10, wherein the instructions when executed further cause the computer system to:

display functionality through the interface, the functionality included for the one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

12. The computer system of claim 10, wherein the instructions when executed further cause the computer system to:

display information for the content instance and the context-based tagging content to a second user when the second user interacts with the at least one content element.

13. The computer system of claim 12, wherein the information is determined for the display when the second user interacts with the at least one content element.

14. The computer system of claim 12, wherein the information for the context-based tagging content is determined based at least in part on at least one of user behavior data, user profile data, user location data, time data, and relevant content data.

15. The computer system of claim 10, wherein the at least one content element is part of at least one of a page of text, a Web page, a video, or an application interface.

16. A non-transitory computer-readable storage medium including instructions that, when executed by a processor of a computing device, cause the computing device to:

provide an interface with a tag tool to tag at least one content element of one or more content elements displayed on a display of a first computing device;

receive a first selection corresponding to the tag of the at least one content element;

analyze, using at least one image matching algorithm, a database that includes stored instances of content to determine one or more instances of content related to the at least one content element;

receive a second selection corresponding to a content instance of the one or more instances of content;

associate the content instance with the at least one content;

receive a query for the at least one content element from a second computing device;

determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes;

associate a context-based tagging content with the at least one content element based on the context information; and

displaying the at least one content element with the content instance after updating the content instance with the context-based tagging content upon user interaction with the at least one content element, thereby providing time-based relevant content at the time of the user interaction on the second computing device.

17. The non-transitory computer-readable storage medium of claim 16, wherein the instructions when executed further cause the computing device to:

display functionality through the interface, the functionality included for the one or more instances of content for tagging and comprising a sign-in functionality, a sign-out functionality, a tag-adding functionality, a tag-editing functionality, and a tag-setting functionality.

18. The non-transitory computer-readable storage medium of claim 16, wherein the instructions when executed further cause the computing device to:

display information for the content instance and the context-based tagging content to a second user when the second user interacts with the at least one content element.

19. The non-transitory computer-readable storage medium of claim 18 wherein the information for the context-based tagging content is determined based at least in part on at least one of user behavior data, user profile data, user location data, time data, and relevant content data.