Methods and apparatus to analyze and adjust demographic information
First Claim
1. A method to adjust demographic data, comprising:
- generating, by executing an instruction with a processor, a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor;
using, by executing an instruction with the processor, the first model to partition the first self-reported demographic data into a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and
redistributing, by executing an instruction with the processor, at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate adjusting second self-reported demographic data of the database proprietor to correct at least one of inaccuracies or misrepresentations in the second self-reported demographic data.
9 Assignments
0 Petitions
Accused Products
Abstract
An example method to adjust demographic data involves generating a first model based on reference demographic data corresponding to panelists and based on first self-reported demographic data and behavioral data from a database proprietor. The first self-reported demographic data and the behavioral data correspond to ones of the panelists having user accounts with the database proprietor. The first self-reported demographic data is provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor. The first model is used to partition the first self-reported demographic data into nodes, each node representing a respective subset of the first self-reported demographic data. At least some of the first self-reported demographic data is redistributed between at least some of the nodes to generate a second model that is to facilitate correcting at least one of inaccuracies or misrepresentations in the second self-reported demographic data.
140 Citations
24 Claims
-
1. A method to adjust demographic data, comprising:
-
generating, by executing an instruction with a processor, a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor; using, by executing an instruction with the processor, the first model to partition the first self-reported demographic data into a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and redistributing, by executing an instruction with the processor, at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate adjusting second self-reported demographic data of the database proprietor to correct at least one of inaccuracies or misrepresentations in the second self-reported demographic data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A system to adjust demographic data, comprising:
-
a modeler to generate a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor; an analyzer to analyze an output of the first model, the output including the first self-reported demographic data in a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and an adjuster to redistribute at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate correcting at least one of inaccuracies or misrepresentations in second self-reported demographic data of the database proprietor, at least one of the modeler, the analyzer, or the adjuster implemented via a logic circuit. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
-
17. A non-transitory machine readable medium comprising instructions that, when executed, cause a machine to at least:
-
generate a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor; use the first model to partition the first self-reported demographic data into a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and redistribute at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate correcting at least one of inaccuracies or misrepresentations in second self-reported demographic data of the database proprietor. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
-
Specification