Cross platform user joining

• US 9,584,578 B2
• Filed: 04/29/2014
• Issued: 02/28/2017
• Est. Priority Date: 05/13/2013
• Status: Active Grant

• Current Assignee: BloomReach, Inc.
• Original Assignee: BloomReach, Inc.
• Inventors: Amalapurapu, Suchitra, Raghuraman, Anand, Bhandari, Rahul, Muthukrishnan, Pradeep, Singh, Jasvinder, Garg, Ashutosh
• Primary Examiner(s): Winder, Patrice
• Assistant Examiner(s): Chouat, Abderrahmen
• Application Number:
  US14/264,569
• Publication Number:
  US 20140337513A1
• Time in Patent Office: 1,036 Days
• Field of Search: 709/221, 709/223, 709/224, 706/12, 716/100, 716/103, 716/122, 715/735, 715/736
• US Class Current: 1/1
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 61/103 across network layers, e.g. resolution of network layer into physical layer addresses or address resolution protocol [ARP]
• CPC Class Codes: H04L 61/5084 Providing for device mobility network addressing or numbering for mobility support in wireless networks H04W8/26; mobile IP H04W80/04
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Techniques for cross platform user joining are disclosed. In some embodiments, cross platform user joining includes associating a first user identification (UID) and a second UID with one or more Internet Protocol addresses (IPs); associating the first UID and the second UID with one or more monitored behaviors; and joining the first UID and the second UID based on the one or more IPs and the one or more monitored behaviors.

Claims

1. A system for cross platform user joining, comprising:

a processor configured to;

associate a first user identification (UID) and a second UID with one or more Internet Protocol addresses (IPs);

associate the first UID and the second UID with one or more monitored behaviors;

join the first UID and the second UID based on the one or more IPs and the one or more monitored behaviors, wherein the joining of the first UID and the second UID comprises to;

determine whether a first user platform associated with the first UID emailed a user an email including a link including a product to purchase later and a second user platform associated with the second UID opened, from the email, the link including the product to purchase later, the link including a unique identifier or a code specific to the user; and

in the event that the first user platform associated with the first UID emailed the user the email including the link including the product to purchase later and the second user platform associated with the second UID opened, from the email, the link including the product to purchase later, join the first and second UIDs;

generate a joined user profile based on the first UID and the second UID; and

send the joined user profile to a web service, wherein the web service can customize content presented by the web service to the user based on the joined user profile; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system recited in claim 1, wherein the first UID is associated with a first set of monitored behaviors, and the second UID is associated with a second set of monitored behaviors.

3. The system recited in claim 1, wherein the first UID is associated with a first mobile device, and the second UID is associated with a second mobile device, and wherein at least one of the first UID and the second UID corresponds to an anonymous UID.

4. The system recited in claim 1, wherein the one or more monitored behaviors are tracked using a pixel log.

5. The system recited in claim 1, wherein the one or more IPs are tracked using a pixel log.

6. The system recited in claim 1, wherein the processor is further configured to:

determine a number of UIDs associated with each of the one or more IPs to categorize each of the one or more IPs.

15. The system recited in claim 1, wherein the joining of the first UID and the second comprises to:

train a machine algorithm based on a number of common IP addresses the first and second UIDs have browsed from, a number of common private IP addresses, a similarity between behavior signals or clickstreams on different platforms using product or category page views, a similarity between behavior signals or clickstreams using search queries and a frequency of common search queries, a probability of common search queries, product page views, or category page views in two chosen behavior signals or clickstreams, a similarity between behavior signals or clickstreams based on a similarity of product types viewed, a time between visits from different platforms, a location obtained from IP-based geo-location data, different signatures of a particular visit, or any combination thereof; and

join the first and second UIDs based on the machine algorithm.

7. A method of cross platform user joining, comprising:

associating a first user identification (UID) and a second UID with one or more Internet Protocol addresses (IPs);

associating the first UID and the second UID with one or more monitored behaviors;

joining the first UID and the second UID based on the one or more IPs and the one or more monitored behaviors, wherein the joining of the first UID and the second UID comprises;

determining whether a first user platform associated with the first UID emailed a user an email including a link including a product to purchase later and a second user platform associated with the second UID opened, from the email, the link including the product to purchase later, the link including a unique identifier or a code specific to the user; and

in the event that the first user platform associated with the first UID emailed the user the email including the product to purchase later and the second user platform associated with the second UID opened, from the email, the link including the product to purchase later, joining the first and second UIDs;

generating a joined user profile based on the first UID and the second UID; and

sending the joined user profile to a web service, wherein the web service can customize content presented by the web service to the user based on the joined user profile.

8. The method of claim 7, wherein the first UID is associated with a first set of monitored behaviors, and the second UID is associated with a second set of monitored behaviors.

9. The method of claim 7, wherein the first UID is associated with a first mobile device, and the second UID is associated with a second mobile device, and wherein at least one of the first UID and the second UID corresponds to an anonymous UID.

10. The method of claim 7, further comprising:

determining a number of UIDs associated with each of the one or more IPs to categorize each of the one or more IPs.

11. A computer program product for cross platform user joining, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:

associating a first user identification (UID) and a second UID with one or more Internet Protocol addresses (IPs);

associating the first and second UIDs with one or more monitored behaviors;

joining the first and second UIDs based on the one or more IPs and the one or more monitored behaviors, wherein the joining of the first UID and the second UID comprises;

determining whether a first user platform associated with the first UID emailed a user an email including a link including a product to purchase later and a second user platform associated with the second UID opened, from the email, the link including the product to purchase later, the link including a unique identifier or a code specific to the user; and

in the event that the first user platform associated with the first UID emailed the user the email including the link including the product to purchase later and the second user platform associated with the second UID opened, from the email, the link including the product to purchase later, joining the first and second UIDs;

generating a joined user profile based on the first UID and the second UID; and

sending the joined user profile to a web service, wherein the web service can customize content presented by the web service to the user based on the joined user profile.

12. The computer program product recited in claim 11, wherein the first UID is associated with a first set of monitored behaviors, and the second UID is associated with a second set of monitored behaviors.

13. The computer program product recited in claim 11, wherein the first UID is associated with a first mobile device, and the second UID is associated with a second mobile device, and wherein at least one of the first UID and the second UID corresponds to an anonymous UID.

14. The computer program product recited in claim 11, further comprising computer instructions for:

determining a number of UIDs associated with each of the one or more IPs to categorize each of the one or more IPs.