System and method for consumer-selected advertising and branding in interactive media

• US 9,589,274 B2
• Filed: 02/21/2013
• Issued: 03/07/2017
• Est. Priority Date: 05/15/2000
• Status: Active Grant

• Current Assignee: Slingshot Technologies LLC
• Original Assignee: Chemtron Research LLC (Intellectual Ventures LLC)
• Inventors: Kusumoto, Laura Lee, Sacerdoti, Earl David, Sigler, Leila Janine, Sigler, Sonya Lee
• Primary Examiner(s): OUELLETTE, JONATHAN P
• Application Number:
  US13/773,426
• Publication Number:
  US 20130166364A1
• Time in Patent Office: 1,475 Days
• Field of Search: 705 11-312
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

A user of an interactive medium may select advertising for display on the user'"'"'s avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.

Claims

1. A method comprising:

identifying, by a processing device, a plurality of location identifiers each representing a different advertising location of a plurality of advertising locations within a display in an interactive medium;

receiving a user input identifying a selection of a location from the plurality of advertising locations;

in response to receiving the user input, associating the received user input to a location identifier of the plurality of location identifiers;

after an advertisement is displayed at the location of said selection, tracking, by the processing device, user interactions via the interactive medium with the advertisement at the location of said selection;

applying an automated process to a result of the tracking to generate analyzed information, wherein the automated process includes at least one of statistical processing, artificial intelligence, or predictive analysis techniques; and

determining, by the processing device, an optimized reward based on the associated location identifier and the analyzed information.

2. The method of claim 1, wherein the advertising locations are associated with different reward values, and the method further comprises identifying, by the processing device, a plurality of advertisement identifiers each representing an advertisement selected from a plurality of advertisements, wherein the advertisement at the location of said selection is one of the plurality of advertisements, wherein a reward value associated with each of the plurality of advertisements is based on a particular advertising location selected from the plurality of advertising locations.

3. The method of claim 1, wherein the advertising locations are associated with different reward values, and the method further comprises determining, by the processing device, each of the different reward values based on a location of a corresponding one of the plurality of advertising locations.

4. The method of claim 1, wherein the advertising locations are associated with different reward values, and the method further comprises:

identifying, by the processing device, a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

determining, by the processing device, a corresponding reward value of the different reward values based on the advertisement at the location of said selection.

5. The method of claim 1, further comprising:

identifying, by the processing device, a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

replacing, by the processing device, the advertisement at the location of said selection with a different advertisement in response to the result of the tracking or changing the location of the advertisement in response to the result of the tracking, or any combination thereof.

6. The method of claim 1, wherein the advertising locations are associated with different reward values, and the method further comprises:

ranking, by the processing device, each of the plurality of advertising locations based on the result of the tracking; and

determining, by the processing device, each of the different reward values based on a rank of a corresponding advertising location selected from the plurality of advertising locations.

7. The method of claim 1, further comprising:

receiving, by the processing device, a user input identifying a selection of the advertising location from the plurality of advertising locations to present the advertisement; and

associating, by the processing device, a user identifier with the advertisement and the advertising location.

8. The method of claim 7, further comprising modifying, by the processing device, the advertisement or the advertising location based on the result of the tracking.

9. The method of claim 8, wherein the advertising locations are associated with different reward values, and the method further comprises increasing, by the processing device, a particular reward value of the different reward values based on the modifying.

10. A computer-readable memory device having instructions stored thereon that, in response to execution by a processing device, cause the processing device to perform operations comprising:

identifying a plurality of location identifiers each representing a different advertising location of a plurality of advertising locations within a display in an interactive medium;

in response to receiving a user input identifying a selection of a location from the plurality of advertising locations, associating the received user input to a location identifier of the plurality of location identifiers;

after an advertisement is displayed at the location of said selection, tracking, by the processing device, user interactions via the interactive medium with the advertisement at the location of said selection;

applying an automated process to a result of the tracking to generate analyzed information, wherein the automated process includes at least one of statistical processing, artificial intelligence, or predictive analysis techniques; and

determining an optimized reward based on the associated location identifier and the analyzed information.

11. The computer-readable memory device of claim 10, wherein the advertising locations are associated with different reward values, and wherein the operations further comprise identifying a plurality of advertisement identifiers each representing an advertisement selected from a plurality of advertisements, wherein the advertisement at the location of said selection is one of the plurality of advertisements, wherein a reward value associated with each of the plurality of advertisements is based on a particular advertising location selected from the plurality of advertising locations.

12. The computer-readable memory device of claim 10, wherein the advertising locations are associated with different reward values, and wherein the operations further comprise determining each of the different reward values based on a location of a corresponding one of the plurality of advertising locations.

13. The computer-readable memory device of claim 10, wherein the advertising locations are associated with different reward values, and wherein the operations further comprise:

identifying a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

determining a corresponding reward value of the different reward values based on the advertisement at the location of said selection.

14. The computer-readable memory device of claim 10, wherein the operations further comprise:

identifying a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

replacing the advertisement at the location of said selection with a different advertisement in response to the result of the tracking or changing the location of the advertisement in response to the result of the tracking, or any combinations thereof.

15. The computer-readable memory device of claim 10, wherein the advertising locations are associated with different reward values, and wherein the operations further comprise:

ranking each of the plurality of advertising locations based on the result of the tracking; and

determining each of the different reward values based on a rank of a corresponding advertising location selected from the plurality of advertising locations.

16. The computer-readable memory device of claim 10, wherein the operations further comprise receiving a user input identifying a selection of the advertising location from the plurality of advertising locations to present the advertisement.

17. The computer-readable memory device of claim 16, wherein the operations further comprise modifying the advertisement or the advertising location based on the result of the tracking.

18. The computer-readable memory device of claim 17, wherein the advertising locations are associated with different reward values, and wherein the operations further comprise increasing a particular reward value of the different reward values based on the modifying.

19. An apparatus comprising:

means for identifying a plurality of location identifiers each representing a different advertising location selected from a plurality of advertising locations within a display in an interactive medium;

means for receiving a user input identifying a selection of a location from the plurality of locations;

means for tracking user interactions via the interactive medium with an advertisement displayed at the location of said selection; and

means for determining an optimized reward corresponding to a location identifier of the location identifiers, said location identifier associated with the selection of the location identified by the user input, wherein the optimized reward is based on the location identifier of the location identifiers and an analysis of information generated responsive to application of an automated process to a result of the tracking, wherein the automated process includes at least one of statistical processing, artificial intelligence, or predictive analysis techniques.

20. The apparatus of claim 19, wherein the advertising locations are associated with different reward values and the apparatus further comprises means for identifying a plurality of advertisement identifiers each representing an advertisement selected from a plurality of advertisements, wherein the advertisement at the location of said selection is one of the plurality of advertisements, wherein a reward value associated with each of the plurality of advertisements is based on a particular advertising location selected from the plurality of advertising locations.

21. The apparatus of claim 19, wherein the advertising locations are associated with different reward values and the apparatus further comprises means for determining each of the different reward values based on a location of a corresponding one of the plurality of advertising locations.

22. The apparatus of claim 19, wherein the advertising locations are associated with different reward values and the apparatus further comprises:

means for identifying a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

means for determining a corresponding reward value of the different reward values based on the advertisement at the location of said selection.

23. The apparatus of claim 19, further comprising:

means for identifying a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

means for replacing the advertisement at the location of said selection with a different advertisement in response to a result of the tracking or changing the location of the advertisement in response to the result of the tracking, or any combinations thereof.

24. The apparatus of claim 19, wherein the advertising locations are associated with different reward values and the apparatus further comprises:

means for ranking each of the plurality of advertising locations based on the result of the tracking; and

means for determining each of the different reward values based on a rank of a corresponding advertising location selected from the plurality of advertising locations.

25. The apparatus of claim 19, further comprising means for receiving a user input identifying a selection of the advertising location from the plurality of advertising locations to present the advertisement.

26. The apparatus of claim 25, further comprising means for modifying the advertisement or the advertising location based on the result of the tracking.

27. The apparatus of claim 26, wherein the advertising locations are associated with different reward values and the apparatus further comprises means for increasing a particular reward value of the different reward values based on the modifying.

28. An apparatus, comprising:

a memory device configured to store instructions associated with an application program; and

a processing device that, in response to executing the instructions stored in the memory device, is configured to;

identify a plurality of location identifiers each representing a different advertising location selected from a plurality of advertising locations within a display in an interactive medium;

receive a user input identifying a selection of a location from the plurality of advertising locations;

in response to receiving the user input, associate the received user input to a-location identifier of the plurality of location identifiers;

after an advertisement is displayed at the location of said selection, track user interactions via the interactive medium with the advertisement at the location of said selection;

applying an automated process to a result of the tracking to generate analyzed information, wherein the automated process includes at least one of statistical processing, artificial intelligence, or predictive analysis techniques; and

determine an optimized reward based on the associated location identifier and the analyzed information.

29. The apparatus of claim 28, wherein the advertising locations are associated with different reward values, and wherein the processing device is further configured to identify a plurality of advertisement identifiers each representing an advertisement selected from a plurality of advertisements, wherein the advertisement at the location of said selection is one of the plurality of advertisements, wherein a reward value associated with each of the plurality of advertisements is based on a particular advertising location selected from the plurality of advertising locations.

30. The apparatus of claim 28, wherein the advertising locations are associated with different reward values, and wherein the processing device is further configured to determine each of the different reward values based on a location of a corresponding one of the plurality of advertising locations.

31. The apparatus of claim 28, wherein the advertising locations are associated with different reward values, and wherein the processing device is further configured to:

identify a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

determine a corresponding reward value of the different reward values based on the advertisement at the location of said selection.

32. The apparatus of claim 28, wherein the processing device is further configured to:

identify a plurality of advertisements configured for display in each of the plurality of advertising locations, wherein the advertisement at the location of said selection is one of the plurality of advertisements;

and

replace the advertisement at the location of said selection with a different advertisement in response to the result of the tracking or changing the location of the advertisement in response to the result of the tracking, or any combinations thereof.

33. The apparatus of claim 28, wherein the advertising locations are associated with different reward values, and wherein the processing device is further configured to:

rank each of the plurality of advertising locations based on the result of the tracking; and

determine each of the different reward values based on a rank of a corresponding advertising location selected from the plurality of advertising locations.

34. The apparatus of claim 28, wherein the processing device is further configured to receive a user input identifying a selection of the advertising location from the plurality of advertising locations to present the advertisement.

35. The apparatus of claim 34, wherein the processing device is further configured to modify the advertisement or the advertising location based on the result of the tracking.

36. The apparatus of claim 35, wherein the advertising locations are associated with different reward values, and wherein the processing device is further configured to increase a particular reward value of the different reward values based on the modifying.