Managing information for items referenced in media content

• US 9,589,296 B1
• Filed: 12/11/2012
• Issued: 03/07/2017
• Est. Priority Date: 12/11/2012
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Li, Yik Ping, Tang, Joshua Karl, Ashraf, Zaka Ur Rehman, Taylor, Dennis James, Lewbel, Hannah Rebecca
• Primary Examiner(s): Iwarere, Seye
• Application Number:
  US13/711,050
• Time in Patent Office: 1,547 Days
• Field of Search: 705/26.62, 705/26.64, 348/461, 348/468
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

Various embodiments enable a media playback device to present a user with the option to add items referenced in a media object, such as a movie, ebook, song, game, or application, to a wishlist for later purchase or sharing. An example system performs content analysis of the media object to determine which items are referenced in the media object and where they are located within the media object. Further, the system can query an electronic marketplace for more information about which specific types, sizes, colors, or other variations of the item are available, as well as information such as price, shipping cost, shipping time, and so forth. In a video media object, for example, the system can present a custom miniature storefront for various scenes or frames in the video that represents items present or referred to in the scenes or frames.

Claims

1. At least one server comprising:

at least one processor; and

memory storing instructions which, when executed by the at least one processor, cause the at least one processor to;

receive, from a first device, a media object, the media object not processed, prior to receipt from the first device, to indicate items recognized within the media object;

identify, in the media object and not in response to a user selection, data corresponding to items;

determine that each of the items is associated with a respective product available for sale through an electronic marketplace;

generate a digest of the items, wherein the digest comprises metadata, the metadata including product data correlating each item with the respective product and describing each item and a respective position of data corresponding to each item within the media object; and

cause the digest of the items and at least a portion of the media object to be presented via a user interface on a second device allowing the second device to perform, using the product data, one of;

adding an item to a wishlist, adding an item to a shopping cart, or purchasing an item.

2. The at least one server of claim 1, wherein the instructions, further cause the at least one processor to:

determine that one of the items does not satisfy a similarity threshold to a profile of the user; and

select an alternate product from the electronic marketplace based on the profile as a replacement for the one of the items.

3. The at least one server of claim 1, wherein the digest is presented to the user via the user interface with purchase data of related items by others within a social circle of the user.

4. The at least one server of claim 1, wherein the instructions causing the at least one processor to present the digest further including instructions to:

select a subset of items in the digest based on a profile of the user; and

present the subset of items to the user via the user interface.

5. The at least one server of claim 4, wherein the profile comprises at least one of age, gender, demographic information, purchase history, preferences, family information, social network information, or membership in a group or organization.

6. A method, comprising:

receiving, from a first device, a media object, the media object not processed prior to receipt from the first device, to indicate items recognized within the media object;

identifying, in the media object and not in response to a user selection, data corresponding to an item;

determining that the item is associated with a product available for sale through an electronic marketplace;

generating a digest that includes the item, wherein the digest comprises metadata, the metadata including product data correlating the item with the product and describing the item and a position of the data corresponding to the item within the media object; and

causing the digest and at least a portion of the media object to be presented via a user interface on a second device.

7. The method of claim 6, wherein the data corresponding to the item is included in content of the media object.

8. The method of claim 7, wherein the data corresponding to the item is a depiction of the item.

9. The method of claim 7, wherein the data corresponding to the item is a reference to the item.

10. The method of claim 6, wherein the user interface allows the user to perform one of:

adding the item to a wishlist, adding the item to a shopping cart, or purchasing the item.

11. The method of claim 6, wherein identifying the data corresponding to the item further comprises performing image recognition on at least part of the media object.

12. The method of claim 6, wherein identifying the data corresponding to the item occurs prior to a playback of the media object.

13. A device, comprising:

at least one processor;

memory storing instructions which, when executed by the at least one processor, cause the at least one processor to;

receive, from a first device, a media object, the media object not processed prior to receipt from the first device, to indicate items recognized within the media object;

identify, in the media object and not in response to a user action, data corresponding to an item;

determine that the item is associated with a product available for sale through an electronic marketplace;

generate a digest that includes the item, wherein the digest comprises metadata, the metadata including product data correlating item with the product; and

cause the digest and at least a portion of the media object to be presented on a second device via a user interface allowing the second device to perform, using the product data, one of;

adding the item to a wishlist, adding the item to a shopping cart, or purchasing the item.

14. The device of claim 13, wherein the metadata describes the item and a position of the reference within the media object.

15. The device of claim 13, wherein the metadata describes an alternate item.

16. The device of claim 15, wherein the alternate item is selected from the electronic marketplace based on a profile of the user.

17. The device of claim 16, wherein the profile comprises at least one of age, gender, demographic information, purchase history, preferences, family information, social network information, or membership in a group or organization.

18. The device of claim 13, wherein the digest is presented to the user via the user interface with purchase data of related items by others associated with a profile of the user.

19. The device of claim 13, wherein the digest is presented as a pop-up window via the user interface.

20. The device of claim 13, wherein the instructions further cause the at least one processor to:

determine that the item does not satisfy a similarity threshold to a profile of the user; and

select an alternate product from the electronic marketplace.