Method and system of creating a graylist for message transmission

• US 9,590,934 B2
• Filed: 01/11/2013
• Issued: 03/07/2017
• Est. Priority Date: 01/17/2012
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Ye, Bin, Liu, Jiayong
• Primary Examiner(s): Patel, Chirag R
• Assistant Examiner(s): Hackenberg, Rachel J
• Application Number:
  US13/739,907
• Publication Number:
  US 20130185367A1
• Time in Patent Office: 1,516 Days
• Field of Search: 709/206
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/18 Commands or executable codes
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 51/234 for tracking messages
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

Techniques for text message transmission are described herein. These techniques may include collecting multiple user IDs for electronic commerce. Using the user IDs, a server transmits a text message to multiple clients, and obtains activities of particular clients of the multiple clients in response to the text message to determine particular user IDs associated with the particular clients. Based on the obtained activities, the server generates and/or updates a graylist that includes one or more user IDs of the multiple user IDs different from the particular user IDs.

Claims

1. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by one or more processors, instruct the one or more processors to perform acts comprising:

transmitting a message to multiple clients associated with multiple user identifiers (IDs), respectively, the message containing a parameter embedded in a link by which a response to the message by any of the multiple clients is trackable to identify which of the multiple clients respond, such that the parameter of the message causes a client computing device to record an operating record with respect to the message;

obtaining respective response activity records of particular clients as a subset of the multiple clients in response to the message to determine particular user IDs associated respectively with the subset of particular clients;

generating a graylist including one or more user IDs of the respective multiple user IDs, each of the one or more user IDs of the respective multiple user IDs in the graylist being different from each of the particular user IDs and identifying the clients for whom a determination is made that a ratio of a number of times the respective clients did respond to the message to a total number of times the message has been sent is smaller than a threshold value; and

transmitting a further message to a portion of the multiple clients associated with multiple user IDs, the further message being associated with an item category corresponding to the graylist, and the portion of the multiple clients including the multiple clients associated with the multiple user IDs except the clients identified in the graylist.

2. The one or more computer-readable media of claim 1, wherein the message is a text message using a Short Message Service (SMS).

3. The one or more computer-readable media of claim 1, wherein the message is a text message including the link, which is a link to a Wireless Application Protocol (WAP) address.

4. The one or more computer-readable media of claim 3, wherein the link is associated with the item category for electronic commerce.

5. The one or more computer-readable media of claim 1, wherein the obtaining the activity records comprises obtaining the activity records using the parameter.

6. The one or more computer-readable media of claim 1, wherein the acts further comprise:

transmitting a classified text message to a client associated with a user ID, the classified text message including the link, which is a link associated with the item category, and

associating the user ID with the item category if a response to the classified text message is received.

7. The one or more computer-readable media of claim 1, wherein the activity records include activity streams listing a plurality of activities that are performed by users associated with particular user IDs in response to the message.

8. The one or more computer-readable media of claim 7, wherein the plurality of activities are on a website in a predetermined time period.

9. The one or more computer-readable media of claim 1, wherein the acts further comprise retransmitting the message until the total number of times is reached.

10. A computer-implemented method comprising:

generating, by a server, a message associated with an item category for electronic commerce to be sent to multiple clients associated with multiple user IDs, respectively, the message containing a parameter embedded in a link by which a response to the message by any of the multiple clients is trackable to identify which of the multiple clients respond, such that the parameter of the message causes a client computing device to record an operating record with respect to the message;

determining, by the server, a graylist corresponding to the item category that includes a user ID among a plurality of user IDs, the graylist being generated based on non-performance of any of a plurality of activities on behalf of the user ID in response to the message associated with the item category, the non-performance identifying the clients for whom a determination is made that a ratio of a number of times the respective clients did respond to the message to a total number of times the message has been sent is smaller than a threshold value;

transmitting, by the server, the message to the multiple clients associated, respectively, with the multiple user IDs of the plurality of user IDs; and

transmitting a further message to a portion of the multiple clients associated with multiple user IDs, the further message being associated with an item category corresponding to the graylist, and the portion of the multiple clients including the multiple clients associated with the multiple user IDs except the clients identified in the graylist.

11. The computer-implemented method of claim 10, wherein each of the multiple user IDs is different from the user ID.

12. The computer-implemented method of claim 10, wherein the message is a text message including the link, which is a link to a WAP address.

13. The computer-implemented method of claim 10, wherein the graylist is generated by:

the transmitting the message to the multiple clients associated with the multiple user IDs, respectively;

obtaining respective response activities of particular clients as a subset of the multiple clients in response to the message to determine particular user IDs associated respectively with the particular clients; and

generating the graylist including one or more user IDs of the respective multiple user IDs, each of the one or more user IDs of the respective multiple user IDs in the graylist being different from each of the particular user IDs.

14. A computing device comprising:

one or more processors; and

memory to maintain a plurality of components executable by the one or more processors, the plurality of components including;

a transmitting unit configured to transmit a text message to multiple clients associated with multiple user IDs, respectively, the text message containing a parameter embedded in a link by which a response to the text message by any of the multiple clients is trackable to identify which of the multiple clients respond, such that the parameter of the text message causes a client computing device to record an operating record with respect to the text message,

an obtaining unit configured to obtain respective response activities of a subset of particular clients of the multiple clients in response to the text message,

an assessing unit configured to determine particular user IDs associated, respectively, with the subset of particular clients, and

a generating unit configured to add one or more user IDs of the respective multiple user IDs to a graylist, the one or more user IDs of the respective multiple user IDs being different from the particular user IDs, and the graylist identifying the clients for whom a determination is made that a ratio of a number of times the clients did respond to the message to a total number of times the message has been sent is smaller than a threshold value,

wherein the transmitting unit is further configured to transmit a further message to a portion of the multiple clients associated with multiple user IDs, the further message being associated with an item category corresponding to the graylist, and the portion of the multiple clients including the multiple clients associated with the multiple user IDs except the clients identified in the graylist.

15. The computing device of claim 14, wherein the text message includes the link, which is a link to a WAP address and the link is associated with the item category for electronic commerce.

16. The computing device of claim 14, wherein the text message is retransmitted until the total number of times is reached.

17. The computing device of claim 14, wherein the activities are performed on behalf of the particular user IDs on a website in a predetermined time period.