System and method for routing media

• US 9,591,360 B2
• Filed: 09/16/2016
• Issued: 03/07/2017
• Est. Priority Date: 01/19/2001
• Status: Expired due to Fees

• Current Assignee: SITO Mobile R&D IP, LLC
• Original Assignee: SITO Mobile R&D IP, LLC
• Inventors: Jennings, Charles A., Bate, Donald H.
• Primary Examiner(s): Keehn, Richard G
• Application Number:
  US15/268,255
• Publication Number:
  US 20170006318A1
• Time in Patent Office: 172 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: H04L 47/724 at intermediate nodes, e.g. resource reservation protocol [RSVP]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/567 Integrating service provisioning from a plurality of service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/23805 Controlling the feeding rate to the network, e.g. by controlling the video pump
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4623 : Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A video streaming system comprises one or more servers, each of the one or more servers including one or more processors and a memory. The one or more servers receive signaling from a client device via a packet-based telecommunication network. In response to the received signaling, the one or more servers transmit to the client device, via the packet-based telecommunication network, one or more files in a format compatible with a media player on the client device, the one or more files including (i) an indication of one or more segments of video content, (ii) one or more URLs identifying one or more resources of a content distribution network available to facilitate streaming of the one or more segments and one or more advertisements to the client device, (iii) information instructing the client device how to communicate with the one or more resources to cause the one or more segments of the video content and the one or more advertisements to be streamed to the client device in a predetermined sequence, and (iv) an identifier uniquely associated with the client device and a viewing session for the video content.

Claims

1. A video streaming system comprising one or more servers, each of the one or more servers including one or more processors and a memory, to:

receive from a client device via a packet-based telecommunication network signaling to have video content streamed to the client device; and

in response to the received signaling, generate an identifier uniquely associated with the client device and a viewing session for the video content and transmit to the client device, via the packet-based telecommunication network and in one or more files, each of the one or more files being in a format compatible with a media player on the client device, (i) an indication of one or more segments of the video content, (ii) a URL including an identification of one or more resources of a content distribution network available to facilitate streaming of the one or more segments to the client device, (iii) information instructing the client device how to communicate with the one or more resources of the content distribution network to cause the plurality of segments to be streamed to the client device by the content distribution network, (iv) information instructing the client device how to communicate with an advertising server to cause one or more advertisements to be streamed from the advertising server to the client device in sequence with the streaming of the plurality of segments to the client device by the content distribution network, and (v) the identifier.

2. The video streaming system of claim 1, wherein the identifier is a reservation identification.

3. The video streaming system of claim 2, wherein the reservation identification is a reservation number.

4. The video streaming system of claim 1, wherein the signaling is a request for media.

5. The video streaming system of claim 1, wherein the information instructing the client device how to communicate with the one or more resources of the content distribution network to cause the plurality of segments to be streamed to the client device by the content distribution network is based on one or more media rules.

6. The video streaming system of claim 5, wherein the one or more media rules are determined by a publisher of the video content.

7. The video streaming system of claim 1, wherein the video streaming system, further in response to the received signaling, transmits to the client device, via the packet-based telecommunication network and in the one or more files, a unique identifier associated with (i) the one or more segments and (ii) rules for streaming the one or more segments.

8. The video streaming system of claim 7, wherein the unique identifier associated with the one or more segments and the rules for streaming the one or more segments is a presentation identification.

9. The video streaming system of claim 8, wherein the rules for streaming the one or more segments include at least one of a program creation rule, a program routing rule, and a network distribution rule.

10. The video streaming system of claim 1, wherein each of the one or more files is a play script.

11. The video streaming system of claim 1, wherein the advertising server is identified to the client device by the one or more resources of a content distribution network.

12. The video streaming system of claim 1, wherein the advertising server is a part of the content distribution network.

13. The video streaming system of claim 1, wherein the one or more advertisements are dynamically generated for a presentation associated with the video content.

14. The video streaming system of claim 1, wherein each of the one or more advertisements is associated with a different revenue basis.

15. A method performed by an apparatus having a processor, memory, and a packet-based network interface, the method comprising:

receiving from a client device via a packet-based telecommunication network signaling to have video content streamed to the client device; and

in response to the received signaling, generating an identifier uniquely associated with the client device and a viewing session for the video content and transmitting to the client device, via the packet-based telecommunication network and in one or more files, each of the one or more files being in a format compatible with a media player on the client device, (i) an indication of one or more segments of the video content, (ii) a URL including an identification of one or more resources of a content distribution network available to facilitate streaming of the one or more segments to the client device, (iii) information instructing the client device how to communicate with the one or more resources of the content distribution network to cause the plurality of segments to be streamed to the client device by the content distribution network, (iv) information instructing the client device how to communicate with an advertising server to cause one or more advertisements to be streamed from the advertising server to the client device in sequence with the streaming of the plurality of segments to the client device by the content distribution network, and (v) the identifier.

16. The method of claim 15, wherein the identifier is a reservation identification.

17. The method of claim 16, wherein the reservation identification is a reservation number.

18. The method of claim 15, wherein the signaling is a request for media.

19. The method of claim 15, wherein the information instructing the client device how to communicate with the one or more resources of the content distribution network to cause the plurality of segments to be streamed to the client device by the content distribution network is based on one or more media rules.

20. The method of claim 15, wherein the one or more media rules are determined by a publisher of the video content.

21. The method of claim 15, further comprising, in response to the received signaling, transmitting to the client device, via the packet-based telecommunication network and in the one or more files, a unique identifier associated with (i) the one or more segments and (ii) rules for streaming the one or more segments.

22. The method of claim 21, wherein the unique identifier associated with the one or more segments and the rules for streaming the one or more segments is a presentation identification.

23. The method of claim 22, wherein the rules for streaming the one or more segments include at least one of a program creation rule, a program routing rule, and a network distribution rule.

24. The method of claim 15, wherein each of the one or more files is a play script.

25. The method of claim 15, wherein the advertising server is identified to the client device by the one or more resources of a content distribution network.

26. The method of claim 15, wherein the advertising server is a part of the content distribution network.

27. The method of claim 15, wherein the one or more advertisements are dynamically generated for a presentation associated with the video content.

28. The method of claim 15, wherein each of the one or more advertisements is associated with a different revenue basis.

29. A video streaming system comprising one or more servers, each of the one or more servers including one or more processors and a memory, to:

receive signaling from a client device via a packet-based telecommunication network; and

in response to the received signaling, transmit to the client device, via the packet-based telecommunication network, a file in a format compatible with a media player on the client device, the file including (i) an indication of one or more segments of video content, (ii) one or more URLs identifying one or more resources of a content distribution network available to facilitate streaming of the one or more segments and one or more advertisements to the client device, (iii) information instructing the client device how to communicate with the one or more resources to cause the one or more segments of the video content and the one or more advertisements to be streamed to the client device in a predetermined sequence, and (iv) an identifier uniquely associated with the client device and a viewing session for the video content.

30. The video streaming system of claim 29, wherein the one or more advertisements are dynamically generated for a presentation associated with the video content.