Systems and methods relating to design of mobile applications for display ads on a larger screen space

• US 9,594,438 B2
• Filed: 07/07/2016
• Issued: 03/14/2017
• Est. Priority Date: 01/07/2013
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Lonikar, Kiran B.
• Primary Examiner(s): Tung, Kee M
• Assistant Examiner(s): Wilson, Nicholas R
• Application Number:
  US15/204,881
• Publication Number:
  US 20160320864A1
• Time in Patent Office: 250 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 2203/04802 3D-info-object: information is displayed on the internal or external surface of a three dimensional manipulable object, e.g. on the faces of a cube that can be rotated by the user
• CPC Class Codes: G06F 3/0346 with detection of the device orientation or free movement in a 3D space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G09G 2320/0261 in the context of movement of objects on the screen or movement of the observer relative to the screen
• CPC Class Codes: G09G 2340/0492 Change of orientation of the displayed image, e.g. upside-down, mirrored
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality

Abstract

Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a three-dimensional object and full-screen display which are maintained so long as a magnitude of tilt of the computerized device is detected.

Claims

1. A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:

an orientation threshold programming module that;

based on obtained user device orientation information, detects a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum value; and

a rotatable display object programming module that;

upon detection of the change in rotational orientation of the device beyond the specified threshold, causes display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of a face display associated with the selected face.

2. The system of claim 1, wherein the rotatable display object programming module, upon detection of a second change in rotational orientation of the device below the specified threshold, causes display of the visibly three-dimensional object to cease.

3. The system of claim 1, wherein at least one face display represents a display advertisement.

4. The system of claim 1, wherein the predefined maximum value is a degree of tilt along any one axis.

5. The system of claim 4, wherein the predefined maximum value is 180 degrees.

6. The system of claim 1, wherein the visibly three-dimensional object is a cube having six faces.

7. The system of claim 1, wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application.

8. The system of claim 1, wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application, and wherein at least some of the face displays present visible previews of screens that are part of the application.

9. The system of claim 1, wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application, and wherein at least some of the face displays present features of the application.

10. The system of claim 1, wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face of the set of faces, the user can touch navigate back to display the second face display.

11. The system of claim 1, wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face, the user can touch navigate back to display the second face display by touching a touchable visible button.

12. The system of claim 1, wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face, the user can touch navigate back to display the second face display by touching a touchable visible button, and wherein the second face display is visible upon initial display of the visibly three-dimensional object.

13. A method comprising:

based on obtained user device orientation information, detecting a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum value;

upon detection of the change beyond the specified threshold, causing display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of the face display associated with the selected face;

and

upon detection of a second change in rotational orientation of the device below the specified threshold, causing display of the visibly three-dimensional object to cease.

14. The method of claim 13, wherein at least one face display represents a display advertisement.

15. The method of claim 13, wherein the predefined maximum value is a degree of tilt along any one axis.

16. The method of claim 15, wherein the predefined maximum value is 180 degrees.

17. The method of claim 13, comprising causing display of the visibly three-dimensional object, wherein the visibly three-dimensional object is a cube having six faces.

18. The method of claim 13, comprising causing display of the visibly three-dimensional object, wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face of the set of faces, advertising related to the application.

19. A non-transitory computer readable storage medium or media tangibly storing computer program logic capable of being executed by a computer processor, the program logic comprising:

orientation threshold programming logic that;

based on obtained user device orientation information, detects a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum degree of tilt along any one rotational axis; and

rotatable display object programming logic that;

upon detection of the change in rotational orientation of the device beyond the specified threshold, causes display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of the face display associated with the selected face.

20. The non-transitory computer readable storage medium or media of claim 19, comprising rotatable display object programming logic that, upon detection of a second change below the specified threshold, causes display of the visibly three-dimensional object to cease.