Methods and systems for transforming multiple data streams into social scoring and intelligence on individuals and groups
First Claim
Patent Images
1. A computer implemented system for determining and identifying a highly accurate description of an entity, the system comprising:
- a processor and a memory executing;
a profiling device that combines psychographic and demographic data from a plurality of different sources to generate individual and group DNAs comprising binary values related to the psychographic and demographic data that can be assigned binary values, and individual and group signatures comprising scores in a range from 0 to 100 related to the psychographic and demographic data that can be assigned numerical values ranging from 0 to 100;
a clustering device that combines the generated DNAs and signatures from the profiling device into a plurality of baskets of combinations of related data entries and features, including clustering into 200 baskets each of which is defined by 250,000 related data entries and features; and
a projecting device that projects a data vector representing a new individual or a group onto the baskets from the clustering device by determining a degree to which the data vector belongs to each basket, and generating a fingerprint vector including the likelihood of the data vector falling into each basket.
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Abstract
A system, method and computer program product for determining and identifying a highly accurate description of an entity, including discovering hidden attributes, features, characteristics, behaviors, and opinions of an entity; and identifying the entity through processing, summarizing, abstracting, generalizing, discovering, and inferring information from a plurality of databases including publicly available data, private purchased data, private data provided by others, and derived data from public or private data.
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Citations
15 Claims
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1. A computer implemented system for determining and identifying a highly accurate description of an entity, the system comprising:
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a processor and a memory executing; a profiling device that combines psychographic and demographic data from a plurality of different sources to generate individual and group DNAs comprising binary values related to the psychographic and demographic data that can be assigned binary values, and individual and group signatures comprising scores in a range from 0 to 100 related to the psychographic and demographic data that can be assigned numerical values ranging from 0 to 100; a clustering device that combines the generated DNAs and signatures from the profiling device into a plurality of baskets of combinations of related data entries and features, including clustering into 200 baskets each of which is defined by 250,000 related data entries and features; and a projecting device that projects a data vector representing a new individual or a group onto the baskets from the clustering device by determining a degree to which the data vector belongs to each basket, and generating a fingerprint vector including the likelihood of the data vector falling into each basket. - View Dependent Claims (2, 3, 4, 5)
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6. A method for a computer implemented system for determining and identifying a highly accurate description of an entity, the method comprising:
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combining with a profiling device psychographic and demographic data from a plurality of different sources to generate individual and group DNAs comprising binary values related to the psychographic and demographic data that can be assigned binary values, and individual and group signatures comprising scores in a range from 0 to 100 related to the psychographic and demographic data that can be assigned numerical values ranging from 0 to 100; combining with a clustering device the generated DNAs and signatures from the profiling device into a plurality of baskets of combinations of related data entries and features, including clustering into 200 baskets each of which is defined by 250,000 related data entries and features; and projecting with a projecting device a data vector representing a new individual or a group onto the baskets from the clustering device by determining a degree to which the data vector belongs to each basket, and generating a fingerprint vector including the likelihood of the data vector falling into each basket. - View Dependent Claims (7, 8, 9, 10)
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11. A computer program product for a computer implemented system for determining and identifying a highly accurate description of an entity, and including one or more computer readable instructions embedded on a non-transitory, tangible computer readable medium and configured to cause one or more computer processors to perform the steps of:
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combining with a profiling device psychographic and demographic data from a plurality of different sources to generate individual and group DNAs comprising binary values related to the psychographic and demographic data that can be assigned binary values, and individual and group signatures comprising scores in a range from 0 to 100 related to the psychographic and demographic data that can be assigned numerical values ranging from 0 to 100; combining with a clustering device the generated DNAs and signatures from the profiling device into a plurality of baskets of combinations of related data entries and features, including clustering into 200 baskets each of which is defined by 250,000 related data entries and features; and projecting with a projecting device a data vector representing a new individual or a group onto the baskets from the clustering device by determining a degree to which the data vector belongs to each basket, and generating a fingerprint vector including the likelihood of the data vector falling into each basket. - View Dependent Claims (12, 13, 14, 15)
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Specification