Personalizing an online service based on data collected for a user of a computing device
First Claim
Patent Images
1. A system, comprising:
- at least one processor; and
memory storing instructions configured to instruct the at least one processor to;
store a plurality of person profiles for persons associated with communications received by a user of a computing device, wherein each of the persons associated with the communications received by the user is a sender to the user of one of the communications;
store activity data associated with prior activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the persons;
determine a set of persons of the person profiles that are active on an online service;
filter the set of persons to provide a plurality of highly-ranked persons, the filtering based on the plurality of person profiles, wherein the filtering uses a relevancy ranking for each of the plurality of person profiles, and the relevancy ranking is based in part on the stored activity data;
select first messages from the plurality of highly-ranked persons, wherein the first messages are for presentation to the user on the computing device;
replace a respective user identifier, used by the online service, for each of the plurality of highly-ranked persons with a replacement name obtained from the corresponding profile of the plurality of person profiles for presenting a message from the respective highly-ranked person to the user; and
cause presentation of the first messages to the user, wherein each of the first messages uses the respective replacement name.
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Abstract
An Internet or other online service is personalized or customized based on data collected for a user of a computing device. In one embodiment, a method includes: storing a plurality of person profiles for persons associated with communications received by a user of a computing device; receiving data associated with an online service; and filtering, using at least one processor, the data based on the plurality of person profiles, wherein the filtered data is for display to the user on the computing device.
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Citations
17 Claims
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1. A system, comprising:
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at least one processor; and memory storing instructions configured to instruct the at least one processor to; store a plurality of person profiles for persons associated with communications received by a user of a computing device, wherein each of the persons associated with the communications received by the user is a sender to the user of one of the communications; store activity data associated with prior activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the persons; determine a set of persons of the person profiles that are active on an online service; filter the set of persons to provide a plurality of highly-ranked persons, the filtering based on the plurality of person profiles, wherein the filtering uses a relevancy ranking for each of the plurality of person profiles, and the relevancy ranking is based in part on the stored activity data; select first messages from the plurality of highly-ranked persons, wherein the first messages are for presentation to the user on the computing device; replace a respective user identifier, used by the online service, for each of the plurality of highly-ranked persons with a replacement name obtained from the corresponding profile of the plurality of person profiles for presenting a message from the respective highly-ranked person to the user; and cause presentation of the first messages to the user, wherein each of the first messages uses the respective replacement name. - View Dependent Claims (2, 3, 4)
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5. A method, comprising:
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storing a plurality of person profiles for senders of communications to a user of a computing device; storing activity data associated with activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the senders; ranking, by at least one processor, the plurality of person profiles, wherein the ranking uses a relevancy ranking for each of the plurality of person profiles, and the relevancy ranking is based in part on the stored activity data; updating the ranking on an ongoing basis; receiving a feed from an online service, the feed including a respective message from each of a portion of the senders, and each respective message including a respective user identifier for the sender that is used for identification of the sender by the online service; filtering the feed, for display to the user, based on the updated ranking to provide first messages; replacing each respective user identifier in the first messages with a replacement name obtained from one of the plurality of person profiles; and causing presentation of the first messages to the user, wherein each of the first messages uses the respective replacement name. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to:
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store a plurality of person profiles for senders of communications to a user of a computing device; store activity data associated with activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the senders; rank, by at least one processor, the plurality of person profiles to select a portion of the senders, wherein the filtering uses a relevancy ranking for each of the plurality of person profiles, and the relevancy ranking is based in part on the stored activity data; provide a feed to the user including first messages of the selected senders, the feed including a respective message from each of the senders, and each respective message including a respective user identifier for the sender that is used for identification of the sender by an online service; replace each respective user identifier in the first messages with a replacement name obtained from one of the plurality of person profiles; and cause presentation of the first messages to the user, each of the first messages using the respective replacement name. - View Dependent Claims (16, 17)
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Specification