Integration of an advertising unit containing interactive residual areas and digital media content

• US 9,595,040 B2
• Filed: 10/12/2010
• Issued: 03/14/2017
• Est. Priority Date: 10/09/2009
• Status: Active Grant

• Current Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Original Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Inventors: Geer, Walter III, To, Ellen, McDonnell, Suzanne, Solomon, Adam, Fortner, Mark, Witt, Jason
• Primary Examiner(s): Munson, Patricia
• Assistant Examiner(s): Macasiano, Marilyn G
• Application Number:
  US12/902,785
• Publication Number:
  US 20120239510A1
• Time in Patent Office: 2,345 Days
• Field of Search: 705/14.64, 725/32, 725/42
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game

Abstract

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

Claims

1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:

receiving, by a server computing device, a request for media content from a remote computing device;

providing, by the server computing device in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content and a media player;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player;

reduce the display area of the video content after a period of time to match the boundaries of the media player;

display the website content in an area outside of the boundaries of the media player; and

display the requested media content in the media player; and

transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device.

2. The method of claim 1, the integration module further configured to:

manage the spatial presentation of the requested media content and the advertising content;

synchronize the temporal presentation of the requested media content and the advertising content; and

control the presentation priority of the requested media content and the advertising content.

3. The method of claim 2, wherein managing the spatial presentation includes positioning the advertising content over the media player so as to obscure the requested media content.

4. The method of claim 2, wherein managing the spatial presentation includes positioning the advertising content in proximity to the media player so as to display the requested media content unobscured.

5. The method of claim 1, wherein the integration module displays an animation in extending the display area of the video content beyond the boundaries of the media player.

6. The method of claim 1, wherein the integration module extends the display area of the video content to a widescreen format.

7. The method of claim 1, wherein the integration module displays an animation in reducing the display area of the video content to match the boundaries of the media player.

8. The method of claim 1, wherein the video content and the website content are related according to genre, theme, advertised product, subject matter, or any combination thereof.

9. The method of claim 1, wherein the website content includes information related to a product displayed in the video content.

10. The method of claim 1, the integration module further configured to receive input based on a user action.

11. The method of claim 1, wherein at least one of the video content and the website content includes a graphical representation of an advertised product, an advertised service, or both.

12. The method of claim 1, wherein the integration module is configured to transmit one or more commands from the second content layer to the first content layer, the one or more commands operable to control playback of the requested media content in the media player.

13. A system for dynamic integration and presentation of advertising content and media content, the system comprising:

a server computing device configured to;

receive a request for media content from a remote computing device;

provide, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content and a media player;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player;

reduce the display area of the video content after a period of time to match the boundaries of the media player;

display the website content in an area outside of the boundaries of the media player; and

display the requested media content in the media player; and

transmit the interactive advertising unit for presentation on the remote computing device.

14. A computer program product, tangibly embodied in a non-transitory computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

receive a request for media content from a remote computing device;

provide, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content and a media player;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player;

reduce the display area of the video content after a period of time to match the boundaries of the media player;

display the website content in an area outside of the boundaries of the media player; and

display the requested media content in the media player; and

transmit the interactive advertising unit for presentation on the remote computing device.