Content hosting and advertising systems and methods
First Claim
1. A system comprising:
- a content host subsystem that includes at least one physical computing device and that;
receives data representative of non-advertisement media content published to the content host subsystem by a content producer;
receives data representative of advertisement content published to the content host subsystem by an advertiser;
matches one or more advertisements included in the advertisement content published to the content host subsystem by the advertiser to one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer;
distributes the non-advertisement media content published to the content host subsystem by the content producer and the advertisement content published to the content host subsystem by the advertiser for experiencing by one or more consumers, the distribution including distributing the one or more advertisements together with the one or more media content instances to which the one or more advertisements are matched; and
provides a content producer graphical user interface dashboard for display to the content producer, the content producer graphical user interface dashboard includinga first section that containsa list of the one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer, andmedia-specific performance metrics associated with the distribution of the one or more media content instances by the content host subsystem, the media-specific performance metrics indicating a respective average consumer rating for each of the one or more media content instances, each of the respective average consumer ratings paired with a corresponding number of the one or more consumers who have rated the respective media content instance to which the respective average consumer rating corresponds;
a second section positioned next to the first section and that contains a user selectable tool to access information about the one or more advertisements that have been matched to the one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer; and
a third section positioned next to the first section and that contains a summary of overall performance statistics for the content producer indicating a number of active media content instances included in the non-advertisement content published to the content host subsystem by the content producer and an overall average consumer rating of the non-advertisement media content published to the content host subsystem by the content producer.
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Accused Products
Abstract
In an exemplary system, a data store includes at least a subset of media content, media content attribute data associated with the media content, user profile data associated with at least one consumer having access to the media content, advertising content, and content matching data associated with the advertising content. An access module is communicatively coupled to an access device and configured to receive a request sent by the access device, the request being for access to a media content instance included in the media content. A matching module is configured to match at least one advertising content instance included in the advertising content to the media content instance based on the media content attribute data, user profile data, and content matching data. The access module is configured to provide the matched advertising content instance to the access device for user presentation.
27 Citations
19 Claims
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1. A system comprising:
a content host subsystem that includes at least one physical computing device and that; receives data representative of non-advertisement media content published to the content host subsystem by a content producer; receives data representative of advertisement content published to the content host subsystem by an advertiser; matches one or more advertisements included in the advertisement content published to the content host subsystem by the advertiser to one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer; distributes the non-advertisement media content published to the content host subsystem by the content producer and the advertisement content published to the content host subsystem by the advertiser for experiencing by one or more consumers, the distribution including distributing the one or more advertisements together with the one or more media content instances to which the one or more advertisements are matched; and provides a content producer graphical user interface dashboard for display to the content producer, the content producer graphical user interface dashboard including a first section that contains a list of the one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer, and media-specific performance metrics associated with the distribution of the one or more media content instances by the content host subsystem, the media-specific performance metrics indicating a respective average consumer rating for each of the one or more media content instances, each of the respective average consumer ratings paired with a corresponding number of the one or more consumers who have rated the respective media content instance to which the respective average consumer rating corresponds; a second section positioned next to the first section and that contains a user selectable tool to access information about the one or more advertisements that have been matched to the one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer; and a third section positioned next to the first section and that contains a summary of overall performance statistics for the content producer indicating a number of active media content instances included in the non-advertisement content published to the content host subsystem by the content producer and an overall average consumer rating of the non-advertisement media content published to the content host subsystem by the content producer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system comprising:
a content host subsystem that includes at least one physical computing device and that; receives data representative of advertisement content published to the content host subsystem by an advertiser; distributes the advertisement content published to the content host subsystem by the advertiser for experiencing by one or more consumers; and provides a graphical user interface dashboard for display to the advertiser, the graphical user interface dashboard including a list of one or more advertisements included in the advertisement content published to the content host subsystem by the advertiser, advertisement-specific performance metrics associated with the distribution of the one or more advertisements by the content host subsystem, the advertisement-specific performance metrics indicating advertisement-specific consumer rating information for the one or more advertisements, and a summary of overall performance statistics for the advertiser indicating a number of active advertisements included in the advertisement content published to the content host subsystem by the advertiser and an overall average consumer rating of the advertisement content published to the content host subsystem by the advertiser. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method comprising:
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receiving, by a content host subsystem that includes at least one physical computing device, data representative of non-advertisement media content published to the content host subsystem by a content producer; receiving, by the content host subsystem, data representative of advertisement content published to the content host subsystem by an advertiser; matching, by the content host subsystem, an advertisement included in the advertisement content published to the content host subsystem by the advertiser to a media content instance included in the non-advertisement media content published to the content host subsystem by the content producer; distributing, by the content host subsystem for experiencing by one or more consumers, the non-advertisement media content published to the content host subsystem by the content producer and the advertisement content published to the content host subsystem by the advertiser, the distributing including distributing the advertisement together with the media content instance to which the advertisement is matched; providing, by the content host subsystem, a content producer graphical user interface dashboard for display to the content producer, the content producer graphical user interface dashboard including a first section that contains a list of one or more media content instances included in the non-advertisement media content published to the content host subsystem by the content producer, and media-specific performance metrics associated with the distribution of the one or more media content instances by the content host subsystem, the media-specific performance metrics indicating a respective average consumer rating for each of the one or more media content instances, each of the respective average consumer ratings paired with a corresponding number of the one or more consumers who have rated the respective media content instance to which the respective average consumer rating corresponds; and a second section positioned next to the first section and that contains a user selectable tool to access information about the advertisement that has been matched to the media content instance included in the non-advertisement media content published to the content host subsystem by the content producer; and providing, by the content host subsystem, an advertiser graphical user interface dashboard for display to the advertiser, the advertiser graphical user interface dashboard including a list of one or more advertisements included in the advertisement content published to the content host subsystem by the advertiser, advertisement-specific performance metrics associated with the distribution of the one or more advertisements by the content host subsystem, and a summary of overall performance statistics for the advertiser indicating a number of active advertisements included in the advertisement content published to the content host subsystem by the advertiser and an overall average consumer rating of the advertisement content published to the content host subsystem by the advertiser. - View Dependent Claims (19)
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Specification