Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
First Claim
1. A system for providing targeted incentives to a user in a webpage having content associated with a plurality of servers that provide content, comprising:
- a network server comprising one or more processors programmed by one or more computer program instructions to;
receive a request, from a user device, for a web document, wherein the request is received via an Internet Protocol (IP) address associated with the network server;
obtain first content from a first server via a first IP address associated with the first server;
obtain second content from a second server via a second IP address associated with the second server;
obtain, from the user device, subscription information associated with a user, wherein the subscription information indicates that the user is interested in receiving targeted incentives;
obtain incentive information associated with the subscription information; and
generate composite content that includes the first content, the second content and the incentive information; and
cause the composite content to be transmitted to the user device responsive to the request.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for distributing incentives on a network-wide basis and for permitting user access to individual incentives from any network server are provided. A method performed by a server for accessing incentives may include receiving an access request from a device associated with a user and connected to a network, transmitting identifying information corresponding to the access request to a host, receiving incentive information from the host reflecting available incentives corresponding to the identifying information, and transmitting a network document, including the incentive information, to the device associated with the user in response to the access request.
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Citations
22 Claims
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1. A system for providing targeted incentives to a user in a webpage having content associated with a plurality of servers that provide content, comprising:
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a network server comprising one or more processors programmed by one or more computer program instructions to; receive a request, from a user device, for a web document, wherein the request is received via an Internet Protocol (IP) address associated with the network server; obtain first content from a first server via a first IP address associated with the first server; obtain second content from a second server via a second IP address associated with the second server; obtain, from the user device, subscription information associated with a user, wherein the subscription information indicates that the user is interested in receiving targeted incentives; obtain incentive information associated with the subscription information; and generate composite content that includes the first content, the second content and the incentive information; and cause the composite content to be transmitted to the user device responsive to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer implemented method for providing targeted incentives to a user in a webpage having content associated with a plurality of servers that provide content, the method being implemented on a computer having one or more processors, the method comprising:
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receiving, by one or more processors programmed by computer program instructions, a request, from a user device, for a web document, wherein the request is received via an Internet Protocol (IP) address associated with the network server; obtaining, by the one or more processors, first content from a first server via a first IP address associated with the first server; obtaining, by the one or more processors, second content from a second server via a second IP address associated with the second server; obtaining, by the one or more processors, from the user device, subscription information associated with a user, wherein the subscription information indicates that the user is interested in receiving targeted incentives; obtaining, by the one or more processors, incentive information associated with the subscription information; and generating, by the one or more processors, composite content that includes the first content, the second content and the incentive information; and causing, by the one or more processors, the composite content to be transmitted to the user device responsive to the request. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification