Methods and apparatus to determine media impressions using distributed demographic information

• US 9,596,150 B2
• Filed: 06/19/2013
• Issued: 03/14/2017
• Est. Priority Date: 12/20/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Kalus, Mark, Paparo, Ari, Geraghty, Kevin
• Primary Examiner(s): HIGA, BRENDAN Y
• Application Number:
  US13/921,962
• Publication Number:
  US 20130282898A1
• Time in Patent Office: 1,364 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system. Such disclosed example methods also involve sending a login reporting message to a database proprietor that provides the Internet-based service. The login reporting message including first and second cookie identifiers. The first cookie identifier is associated with the first Internet domain of the Internet-based service, and the second cookie identifier is associated with the second Internet domain of the impression monitor system.

Claims

1. A method to log media impressions, the method comprising:

detecting, with a client device, a login event;

sending a request to an impression monitor system via a first network communication in response to detecting the login event at the client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system;

generating, with the client device, a login reporting message, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system; and

sending the login reporting message via a second network communication to a database proprietor that provides the Internet-based service.

2. The method as defined in claim 1, wherein the request is a webpage request which does not return a webpage.

3. The method as defined in claim 2, further including receiving the second cookie identifier from the impression monitor system in response to the webpage request.

4. The method as defined in claim 1, further including sending a tag request to the impression monitor system in response to displaying media including tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.

5. The method as defined in claim 1, wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.

6. The method as defined in claim 1, further including receiving computer executable instructions from a server associated with the Internet-based service, the computer executable instructions to cause the sending of the request to the impression monitor system in response to detecting the login event.

7. The method as defined in claim 6, wherein the receiving of the computer executable instructions is in response to requesting a login webpage from the server associated with the Internet-based service.

8. The method as defined in claim 1, wherein the second cookie identifier is located as a data parameter in the login reporting message.

9. The method as defined in claim 1, wherein the login reporting message is to enable the database proprietor to associate demographics of a user corresponding to the login event with the second indentifier.

10. A tangible computer readable medium comprising instructions that, when executed, cause a client device to at least:

detect a login event;

send a request to an impression monitor system via a first network communication in response to detecting the login event at the client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system;

generate a login reporting message, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system; and

send the login reporting message via a second network communication to a database proprietor that provides the Internet-based service.

11. The computer readable medium as defined in claim 10, wherein the request is a webpage request which does not return a webpage.

12. The computer readable medium as defined in claim 11, wherein the instructions further cause the machine to receive the second cookie identifier from the impression monitor system in response to the webpage request.

13. The computer readable medium as defined in claim 10, wherein the instructions further cause the machine to send a tag request to the impression monitor system in response to displaying media including tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.

14. The computer readable medium as defined in claim 10, wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.

15. The computer readable medium as defined in claim 10, wherein the instructions further cause the machine to receive computer executable instructions from a server associated with the Internet-based service, the computer executable instructions to cause the sending of the request to the impression monitor system in response to detecting the login event.

16. The computer readable medium as defined in claim 15, wherein the receiving of the computer executable instructions is in response to requesting a login webpage from the server associated with the Internet-based service.

17. The computer readable medium as defined in claim 10, wherein the second cookie identifier is located as a data parameter in the login reporting message.

18. The computer readable medium as defined in claim 10, wherein the login reporting message is to enable the database proprietor to associate demographics of a user corresponding to the logic event with the second cookie identifier.

19. An apparatus to log media impressions, the apparatus comprising:

a memory including machine readable instructions;

a processor in circuit with the memory, the processor to execute the machine readable instructions to;

detect a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system;

generate a request; and

generate a login reporting message, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system; and

a communication interface to;

send the request to an impression monitor system via a first network communication in response to detecting a login event at a client device

send the login reporting message via a second network communication to a database proprietor that provides the Internet-based service.

20. The apparatus as defined in claim 19, wherein the request is a webpage request which does not return a webpage.

21. The apparatus as defined in claim 20, further including a cookie interface to receive the second cookie identifier from the impression monitor system in response to the webpage request.

22. The apparatus as defined in claim 19, wherein the communication interface is further to send a tag request to the impression monitor system in response to displaying media including tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.

23. The apparatus as defined in claim 19, wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.

24. The apparatus as defined in claim 19, wherein the communication interface is further to receive computer executable instructions from a server associated with the Internet-based service, the computer executable instructions to cause the sending of the request to the impression monitor system in response to detecting the login event.

25. The apparatus as defined in claim 24, wherein the receiving of the computer executable instructions is in response to requesting a login webpage from the server associated with the Internet-based service.

26. The apparatus as defined in claim 19, wherein the second cookie identifier is located as a data parameter in the login reporting message.

27. The apparatus as defined in claim 19, wherein the login reporting message is to enable the database proprietor to associate demographics of a user corresponding to the event with the second cookie identifier.